Do I have to many internal links which is diluting link juice to less important pages

[PeteC12]

Hello Mozzers,

I was looking at my homepage and subsequent category landing pages on my on my eCommerce site and wondered whether I have to many internal links which could in effect be diluting link juice to much of the pages I need it to flow.

1. My homepage has 266 links of which 114 (43%) are duplicate links which seems a bit to much to me. One of my major competitors who is a national company has just launched a new site design and they are only showing popular categories on their home page although all categories are accessible from the menu navigation. They only have 123 links on their home page. I am wondering whether If I was to not show every category on my homepage as some of them we don't really have any sales from and only concerntrate on popular ones there like my competitors , then the link juice flowing downwards in the site would be concerntated as I would have less links for them to flow ?... Is that basically how it works ?

2. Is there any negatives with regards to duplicate links on either home or category landing page. We are showing both the categories as visual boxes to select and they are also as selectable links on the left of a page ? Just wondered how duplicate links would be treated?

Any thoughts greatly appreciated

thanks

Pete

[PeteC12]

Hello Dirk & Mike

Many thanks for you advice and feedback.

Alot of my categories and landing pages are all within 2 clicks from home so that's a relief that google isn't counting the number of / in the url.

Most of my users don't come through home page as my brand is not well known etc  , I rank for my category landing pages so these are pages I really need to push hence my thoughts on reducing the number of categories on home page to only popular categories as a few of them we have never made any sales from so to push more link juice to the ones we do should help those rankings there otherwise I'm wasting potential link juice to products etc we never sell..

Many thanks for taking the time to explain.

Pete

[DirkC]

Hi Pete,

Personally I am not a big believer in trying to funnel link juice across the site - but theoretically yes, if you reduce the number of (unique) links on the home, the more link juice is passed to the categories below.

On the other side, the fewer links you have on the homepage, the more you are pushing content deeper in your site (number of clicks from the homepage to reach pages).

The other point - you can structure your URL anyway you want (best is to keep them quite simple so that they are easy to remember and not too long). For the depth - Google is looking at the number of clicks to reach this page (starting from home) - they are not counting the number of "/" in your url.

Hope this helps,

Dirk

Edit: you might want to check these resources: http://searchenginewatch.com/sew/news/2316757/matt-cutts-on-linking-guidelines-how-many-links-on-a-page - and this one https://cloudz.click/blog/how-many-links-is-too-many

[Mike.Bean]

Pete,

You shouldn't have more than 200 links on one page. I don't see why you would need  so many duplicate links, a few yes, but 50%?

2c

Thanks,

- Mike Bean

[PeteC12]

Hi Dirk,

Many thanks for your assistance and advice. The homepage does look quite busy with alot going on, thats why I thought it would be better to have the homepaqe more about branding etc and less about the trying to get every category etc on there etc on there as we are small business, so building trust /brand etc is vital as we can't compete with the majors who seem to have an instant advantage with higher da etc ..  Most users come in on a category landing page as oppose to home to so I think that would improve user experience and make the whole thing alot less cluttered. Then I would have the room to improve other aspects such as my diy news etc.

Am I correct in assuming though by having less links , If I was to tone the homepage down , would improve the concentration of link juice to the child pages.

Also another thing I've noticed is that my level 2 categories do not sit directly underneath my level 1 categories from a URL point of view. We were wondering if this would confuse google even though we have everything in mini sitemaps etc.

Many Thanks

Pete

[DirkC]

Hi Pete,

No need to worry about the duplicate links - to quote Matt Cutts (https://www.youtube.com/watch?v=6ybpXU0ckKQ)  - nothing to worry about (as long as it's not 5000 internal links with over optimised anchor)

266 links on the home is a lot - but not an amount of links that is surprisingly high for an average e-commerce site (especially with the duplicates). Regarding the number of links I would rather think about usability than SEO. If having this much links on the page is making it easier for your visitors to go through your site - keep them. If this number of links is making them confused - try to reorganise & regroup the links. A small user test with a few people not too familiar with your site can learn you a lot about the usability factor and how many people are actually using the links to navigate (vs just using the internal search function)

Hope this helps,

Dirk