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    4. Sponsored blog - pass any link juice?

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    Sponsored blog - pass any link juice?

    Intermediate & Advanced SEO
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    • roberthseo
      roberthseo last edited by

      Hello there,

      If a quality blog in our specific niche writes an article about us which is clearly labelled "sponsored post" as we have either paid them or given them a product, will Google discount that link going back to our website?

      Should we request for the link to be "no-follow"?

      Thanks

      Robert

      1 Reply Last reply Reply Quote 0
      • Mike.Bean
        Mike.Bean last edited by

        Hello,

        If the article is sponsored by you and is all about you, I would request no-follow. If it was not sponsored by you (but still by someone) and there is only a brief mention of you and a link I would keep that as a follow. At the bottom of this article from woorank it explains similar circumstances.

        Thanks,

        - Mike Bean

        1 Reply Last reply Reply Quote 2
        • PatrickDelehanty
          PatrickDelehanty last edited by

          Hi there

          I would request the link is nofollow - that seems to be the consensus on multiple resources - here's one and another. From Backlinko Ranking Factors, these can potentially decrease value (but, as this is a study, it's opinion).

          Nofollow links are still beneficial though, especially if the links passes traffic where the user is looking for your products or interested in your content.

          Hope this helps! Good luck!

          1 Reply Last reply Reply Quote 3
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