Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your reputation grow with Reviews AI
      Moz Local

      Let your reputation grow with Reviews AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. May know what's the meaning of these parameters in .htaccess?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    May know what's the meaning of these parameters in .htaccess?

    Intermediate & Advanced SEO
    3
    9
    1900
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • esiow2013
      esiow2013 last edited by

      Begin HackRepair.com Blacklist

      RewriteEngine on

      Abuse Agent Blocking

      RewriteCond %{HTTP_USER_AGENT} ^BlackWidow [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Bolt\ 0 [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Bot\ mailto:[email protected] [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} CazoodleBot [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^ChinaClaw [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Custo [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Default\ Browser\ 0 [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^DIIbot [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^DISCo [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} discobot [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Download\ Demon [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^eCatch [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ecxi [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^EirGrabber [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^EmailCollector [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^EmailSiphon [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^EmailWolf [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Express\ WebPictures [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^ExtractorPro [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^EyeNetIE [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^FlashGet [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^GetRight [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^GetWeb! [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Go!Zilla [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Go-Ahead-Got-It [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^GrabNet [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Grafula [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} GT::WWW [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} heritrix [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^HMView [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} HTTP::Lite [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} HTTrack [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ia_archiver [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} IDBot [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} id-search [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} id-search.org [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Image\ Stripper [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Image\ Sucker [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} Indy\ Library [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^InterGET [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Internet\ Ninja [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^InternetSeer.com [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} IRLbot [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ISC\ Systems\ iRc\ Search\ 2.1 [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Java [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^JetCar [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^JOC\ Web\ Spider [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^larbin [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^LeechFTP [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} libwww [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} libwww-perl [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Link [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} LinksManager.com_bot [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} linkwalker [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} lwp-trivial [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Mass\ Downloader [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Maxthon$ [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} MFC_Tear_Sample [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^microsoft.url [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} Microsoft\ URL\ Control [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^MIDown\ tool [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Mister\ PiX [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} Missigua\ Locator [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Mozilla.*Indy [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Mozilla.NEWT [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^MSFrontPage [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Navroad [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^NearSite [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^NetAnts [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^NetSpider [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Net\ Vampire [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^NetZIP [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Nutch [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Octopus [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Offline\ Explorer [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Offline\ Navigator [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^PageGrabber [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} panscient.com [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Papa\ Foto [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^pavuk [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} PECL::HTTP [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^PeoplePal [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^pcBrowser [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} PHPCrawl [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} PleaseCrawl [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^psbot [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^RealDownload [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^ReGet [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Rippers\ 0 [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} SBIder [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^SeaMonkey$ [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^sitecheck.internetseer.com [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^SiteSnagger [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^SmartDownload [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} Snoopy [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} Steeler [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^SuperBot [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^SuperHTTP [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Surfbot [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^tAkeOut [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Teleport\ Pro [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Toata\ dragostea\ mea\ pentru\ diavola [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} URI::Fetch [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} urllib [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} User-Agent [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^VoidEYE [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Web\ Image\ Collector [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Web\ Sucker [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} Web\ Sucker [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} webalta [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^WebAuto [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^[Ww]eb[Bb]andit [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} WebCollage [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^WebCopier [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^WebFetch [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^WebGo\ IS [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^WebLeacher [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^WebReaper [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^WebSauger [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Website\ eXtractor [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Website\ Quester [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^WebStripper [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^WebWhacker [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^WebZIP [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} Wells\ Search\ II [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} WEP\ Search [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Wget [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Widow [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^WWW-Mechanize [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^WWWOFFLE [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Xaldon\ WebSpider [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} zermelo [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^Zeus [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ^(.
      )Zeus.Webster [NC,OR]
      RewriteCond %{HTTP_USER_AGENT} ZyBorg [NC]
      RewriteRule ^.
      - [F,L]

      Abuse bot blocking rule end

      End HackRepair.com Blacklist

      1 Reply Last reply Reply Quote 1
      • esiow2013
        esiow2013 last edited by

        Now it's clear. Thanks a lot ThompsonPaul! 🙂

        1 Reply Last reply Reply Quote 0
        • ThompsonPaul
          ThompsonPaul @esiow2013 last edited by

          Thanks! 🙂

          Typically these blacklists are created and maintained by security specialists who have done testing on the different bots to determine which are legit/beneficial and which are crapbots. They then provide these lists for others to use. Often the lists are amalgamations of bots detected and analysed on a number of different sites and by a number of different specialists to act as a double-check for each other.

          You do need to be careful that you are using a well-curated list, as carelessly blocking bots can cause problems for legitimate bots. You would check out the creator of such a list the same way you'd check out the creator of a plugin you're considering using - check reviews, look at comments and responses on the post that provides the blacklist etc.

          That answer your question?

          Paul

          1 Reply Last reply Reply Quote 1
          • esiow2013
            esiow2013 last edited by

            Hi ThompsonPaul,

            Wow! Superb explanation. One thing I just want to clarify, how would I know if these bots are "bad bots".

            Thanks a lot! 🙂

            ThompsonPaul 1 Reply Last reply Reply Quote 0
            • ThompsonPaul
              ThompsonPaul last edited by

              As Lynn mentions, these entries form a blacklist for "bad bots". These are bots that are identified as being harmful (or at least non-helpful) to the real use of a website. Bots are essentially spiders that crawl and record the pages of your site the same way the GoogleBot does.There are 2 main reasons for blocking them

              1. Too many unnecessary bots can put a real strain on server resources, causing the site to slow down for real users. This can be especially problematic with bad bots as they do not respect the entries in your robots.txt file and so will crawl even blocked pages. This can mean huge numbers of extra pages get crawled, leading to even more load.

              2. Many (most?) of these bots are collecting data for nefarious purposes. Some are scrapers to collect your site content in order to re-use it illegally on another site, some are scanning for certain files/plugins on your site known to be insecure so they can target them for attack, etc.

              Best case scenario, these bots waste your bandwidth and can cause site slowdowns on low-powered (e.g. shared) servers. Worst case, they can actually cause harm to your site.

              There are literally many thousands of these types of bots out there, and their creators often change their identifying user agents just to get around these types of blacklists. But many have been around for some time and still use the same identifier. So having a blacklist to block the most common of them is actually very good security practice. To be totally proactive however, you'd need to update the list every couple of months.

              Bottom line - those entries are providing some security and overload protection for your site, and there's essentially no downside to having them in place even if they're not catching everything.

              Hope that helps - if any of my explanation isn't clear, just holler 🙂

              Paul

              1 Reply Last reply Reply Quote 2
              • esiow2013
                esiow2013 last edited by

                Thanks Lynn! I'll just remove these parameters and leave this one:

                BEGIN WordPress

                <ifmodule mod_rewrite.c="">RewriteEngine On
                RewriteBase /
                RewriteCond %{REQUEST_FILENAME} !-f
                RewriteCond %{REQUEST_FILENAME} !-d
                RewriteRule . /index.php [L]
                Rewritecond %{http_host} ^domain.com [NC]
                Rewriterule ^(.*)$ http://www.domain.com/$1 [R=301,NC]</ifmodule>

                END WordPress

                1 Reply Last reply Reply Quote 0
                • LynnPatchett
                  LynnPatchett @esiow2013 last edited by

                  I dont use something like this myself. I suppose if you are having some problem with bots it might be useful, maybe someone else can chime in if they have some experience with this kind of blocking.

                  1 Reply Last reply Reply Quote 1
                  • esiow2013
                    esiow2013 last edited by

                    Thanks Lynn! Is this really necessary?

                    LynnPatchett 1 Reply Last reply Reply Quote 0
                    • LynnPatchett
                      LynnPatchett last edited by

                      HI,

                      It is checking to see if the visiting user agent contains any of these strings (NC is telling it non case sensitive) and if it does to return a 403 forbidden message.

                      1 Reply Last reply Reply Quote 1
                      • 1 / 1
                      • First post
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • Luke_Proctor

                        Should you 'noindex' Checkout Pages?

                        Today I was reviewing my Moz analytics and suddenly noticed 1,000 issues with pages without a meta description. I reviewed the list and learned it is 1,000 checkout pages. That's because my website has thousands of agency pages from which you can buy a product, and it reflects that difference on each version of the checkout. So, I was thinking about no-indexing (but continuing to 'follow') these checkout pages, but wondering if it has any knock-on effects I may be unaware of? Any assistance is much appreciated. Luke

                        Intermediate & Advanced SEO | | Luke_Proctor
                        0
                      • McTaggart

                        Why do people put xml sitemaps in subfolders? Why not just the root? What's the best solution?

                        Just read this: "The location of a Sitemap file determines the set of URLs that can be included in that Sitemap. A Sitemap file located at http://example.com/catalog/sitemap.xml can include any URLs starting with http://example.com/catalog/ but can not include URLs starting with http://example.com/images/." here: http://www.sitemaps.org/protocol.html#location Yet surely it's better to put the sitemaps at the root so you have:
                        (a) http://example.com/sitemap.xml 
                        http://example.com/sitemap-chocolatecakes.xml
                        http://example.com/sitemap-spongecakes.xml 
                        and so on... OR this kind of approach - 
                        (b) http://example/com/sitemap.xml
                        http://example.com/sitemap/chocolatecakes.xml and 
                        http://example.com/sitemap/spongecakes.xml I would tend towards (a) rather than (b) - which is the best option? Also, can I keep the structure the same for sitemaps that are subcategories of other sitemaps - for example - for a subcategory of http://example.com/sitemap-chocolatecakes.xml I might create http://example.com/sitemap-chocolatecakes-cherryicing.xml - or should I add a sub folder to turn it into http://example.com/sitemap-chocolatecakes/cherryicing.xml Look forward to reading your comments - Luke

                        Intermediate & Advanced SEO | | McTaggart
                        0
                      • RickyShockley

                        Is Chamber of Commerce membership a "paid" link, breaking Google's rules?

                        Hi guys, This drives me nuts. I hear all the time that any time value is exchanged for a link that it technically violates Google's guidelines. What about real organizations, chambers of commerce, trade groups, etc. that you are a part of that have online directories with DO-follow links. On one hand people will say these are great links with real value outside of search and great for local SEO..and on the other hand some hardliners are saying that these technically should be no-follow. Thoughts???

                        Intermediate & Advanced SEO | | RickyShockley
                        0
                      • RosemaryB

                        Need a layman's definition/analogy of the difference between schema and structured data

                        I'm currently writing a blog post about schema.  However I want to set the record straight that schema is not exactly the same as structured data, although both are often used interchangeably.  I understand this schema.org is a vocabulary of global identifiers for properties and things.   Structured data is what Google officially stated as "a standard way to annotate your content so machines can understand it..." Does anybody know of a good analogy to compare the two? Thanks!

                        Intermediate & Advanced SEO | | RosemaryB
                        0
                      • friendoffood

                        Do 404s really 'lose' link juice?

                        It doesn't make sense to me that a 404 causes a loss in link juice, although that is what I've read.  What if you have a page that is legitimate -- think of a merchant oriented page where you sell an item for a given merchant --, and then the merchant closes his doors.  It makes little sense 5 years later to still have their merchant page so why would removing them from your site in any way hurt your site?  I could redirect forever but that makes little sense.  What makes sense to me is keeping the page for a while with an explanation and options for 'similar' products, and then eventually putting in a 404.  I would think the eventual dropping out of the index actually REDUCES the overall link juice (ie less pages), so there is no harm in using a 404 in this way.  It also is a way to avoid the site just getting bigger and bigger and having more and more 'bad' user experiences over time. Am I looking at it wrong? ps I've included this in 'link building' because it is related in a sense -- link 'paring'.

                        Intermediate & Advanced SEO | | friendoffood
                        0
                      • Gauge123

                        Should you allow an auto dealer's inventory to be indexed?

                        Due to the way most auto dealership website populate inventory pages, should you allow inventory to be indexed at all? The main benefit us more content. The problem is it creates duplicate, or near duplicate content. It also creates a ton of crawl errors since the turnover is so short and fast. I would love some help on this. Thanks!

                        Intermediate & Advanced SEO | | Gauge123
                        0
                      • simon_realbuzz

                        Should I 'nofollow' links between my own sites?

                        We have five sites which are largely unrelated but for cross-promotional purpose our company wishes to cross link between all our sites, possibly in the footer. I have warned about potential consequences of cross-linking in this way and certainly don't want our sites to be viewed as some sort of 'link ring' if they all link to one another. Just wondering if linking between sites you own really is that much of an issue and whether we should  'nofollow' the links in order to prevent being slapped with any sort of penalty for cross-linking.

                        Intermediate & Advanced SEO | | simon_realbuzz
                        0
                      • nicole.healthline

                        Bing flags multiple H1's as an issue of high importance--any case studies?

                        Going through Bing's SEO Analyzer and found that Bing thinks having multiple H1's on a page is an issue. It's going to be quite a bit of work to remove the H1 tags from various pages. Do you think this is a major issue or not? Does anyone know of any case studies / interviews to show that fixing this will lead to improvement?

                        Intermediate & Advanced SEO | | nicole.healthline
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.