When I go to google and search [costumemachine.com] your site is the first result and it has six sitelinks.

When you are looking at your metrics for the last year and comparing it to times prior, what is it that you see has changed? Are you doing OK in organic Bing and Yahoo and just having problems with Google?

That said, I'm having a very hard time finding 15 pages of original content, much less 1,500 pages of original content. Like others have mentioned, the tags and filters seem to be off. When I'm looking at 1st Birthday Costumes, the list of other 1st birthday costumes includes a hot dog adult link, as well as links that have no results (covenant slayer faith). Correction: now that I look more carefully at the page, it says nothing found for 1st birthday party theme, even though I clicked a link there, so it's just showing me random stuff for adults.

Like the others mentioned, I'm having a hard time seeing the value of this site to a user. Google wants people to have a good experience when a user finds a site, and there are other sites in this area that do a better job.

Agree on the looking spammy.

I would get the company name in any case so that someone else doesn't get the name and make you settle for a lesser name / have them tweet out stuff that's against your brand.

Here's the YouMoz post that might help.

http://www.seomoz.org/ugc/improving-page-speed-with-amazon-web-services-a-beginners-guide

Tomorrow morning (Seattle time) I'll be posting a YouMoz blog post at http://www.seomoz.org/ugc that deals directly with setting up a CDN on Amazon. You can read through the steps given in the article and see if that answers your questions, and if not, you can ask a question in the comments.

vishalkhialani, a quick note that only higher education institutions can get a .edu extension, it's not available to just anyone who wants to pick one up.

But if you have 20 sites linking to you, and they're all from the same Class C IP address, and those are pretty much your ONLY links, that looks a bit fishy to the search engines. It's a signal to the search engines that "hey, this person can only get links from sites that have a high probability of the same person being in control of all of the sites".

That's why you'll see people talk about linkbuilding and wanting to do so from different Class C IP addresses.

Just wanted to leave a quick note saying that SEOmoz has upgraded our Link Directory! You can view a post Cyrus wrote with more information about the directory update and link building via directories at http://www.seomoz.org/blog/seo-link-directory-best-practices