As per Yoseprgr the first option. Re-direct chains negatively impact on page speed and crawlability.  Hence the one chain re-direct is optimum. Google published a video - think Matt Cutts stating - they do not crawl after 4-5 redirects.  SO taking into account loss of link equity, google recommendations and speed impact - the direct link is optimum.

Hope that helps.

It is too broad a question to answer in detail.  Rank Brain is about optimising the customer experience etc. So the best starting point is the quality of content.

This is still a great WBF on content - that will cover any rank brain concerns..

https://cloudz.click/blog/how-to-create-10x-content-whiteboard-friday

So, in short, yes, we still use plenty of tools, from GA to Moz, and many more.

Hope that helps.

Favicons have become increasingly complex.  Browsers store them, they come to be differentiated by the implementation of the schema etc.. ie we have one client who is using 6 favicons off the same website.

So to answer properly someone has to do a technical dive.

To assist each operating system has different favicon requirements - so in your instance would look at how many variations of the favicon you have.  ie

• favicon.ico with 16×16, 32×32 icon sizes
• favicon-16x16.png: Modern equivalent of original ICO format
• favicon-32x32.png: Safari
• apple-touch-icon-180.png: Apple touch icon
• icon-192.png: Chrome/Android
• safari-pinned-tab.svg: Safari pinned tab SVG
• mstile-150x150.png: MS tile

Hope that helps. It does sound like a technical implementation issue rather than a crawl issue.

Good luck.

Matt's answer below is spot on.

I add that if the site is ranking well for the key pages then I would try and mimic the Title tags and H1's in transition. Why change a good thing.

However if the site is not ranking well or can be improved then the transition is the perfect opportunity to review the Title tag and H1. Undertake some keyword analysis and optimize the Title tags and H1's for search today. Always good to review and maybe eliminate some duplication etc. that always creeps in with mine.

The meta descriptions in my experience is irrelevant to SEO - only the title tag and H1, out of the 3.  However the meta description does have an impact on CTR which in my view is just as important. So ensure carefully crafted and sending the customer a reason to click through to your website.

MattAntonino

Correct - I can give you a trick though.

If the SERP is a high value page. Thousands if not millions of dollars has been spent on Adwords A/B testing the Ads that work on that page. When you frame your meta description and Title if you can - take into account the top Ads that companies keep on replaying.  They would not keep running them, if not highly successful on that page.

Go get them...

Hi

Yes, in many instances it is better to use other words besides Brand name. We recommend the brand name in title tag on home page,

Yes, that is already happening.

Most assume that even though "google reverse image" is "public" behind the scenes it forms part of the google algorithm. Google wants originality...  and it seems only natural to use google reverse image as an indicator.

If it is one photo on a few sites i would not get too excited, but if it is on alot of sites and is not difficult to change - I would suggest you do.

test your image on google reverse image... always a good start.

Each case is different.  That said can give you some general rules we use.  If the Brand name is short ie 6 characters or less.

We use Brand in all Title tags.  - ie | Brand

If long - some Brands 2-3 words we always use Brand on Home Page, Contact Page, privacy pages etc.

Product pages - often go with the product only.  Then after that we just look at individual pages and determine what is best for the consumer and search engines.

Hope that assists.

Lina

I would look at it glass half full. I cant take a photo - so it costs me or clients 1,000's if not 10,000 for photography.  You clearly can - so cost effective and you can control what goes onto your site.  You are in a great position. Upsell original photography...

I also think though it is a factor it is not high ranking factor (yet!).

I also found a great WBF for you.    https://cloudz.click/blog/panda-optimization-whiteboard-friday  - states the position better than me!

good luck, photography is a great talent to have.

Not 100% clear on the question.

But I think what you are asking is "Does Google recognizes footnotes, etc?. which is where superscript is often used.  The short answer is yes, as I do not believe the size of words would have any factor for google in search. Referencing could only be a positive if only from a semantic perspective.

Hope this helps.

Patricks suggestions I think answer your query.

I googled airsoft and it seems strongly related to paintball & airguns. I would not recommend subdomains but keeping it on your main domain. Our experience in fashion is that the more products you have that volume exponentially increases sales. ie go with www.brandname.com/paintball

That said you appear to be leaning towards a sub-domain. As it has completely separate customer bases.

I would try and re-think that strategy and see if there is any way you can live with one URL. You will be dedicated to one purpose not focusing on 2 or 3.  Become the expert in airgun sports...

Let me know if have any queries.

Ali

So I assume the keyword is Blouse - name of Product Jessica

Women's Blouses | Jessica Blouse | Brandname

H1

Fashion Blouses

It is a little unusual to have the name of the product in womans fashion in the title - unless it is a big brand like G-Star etc. But that is up to you. An alternate might be

Blouses | Peasant, black casual | Brand name

H1

Womans fashion Blouses

Then leave jessica for the description of the product?  There are 1000 ways to skin a cat, you have to decide which way to go. I prefer the latter.

Hope that assists.

.

I echo Andy above.

On the domains I would run them all through "open site explorer" &/or "majestic" to ensure you are not giving up anything of any value.

I would also be careful if they have no value, and are 301'ed to your main site, that could look spammy to google. So if you do choose to hold them, even though they have no value, so held for brand protection sake, do not 301 them unless it could be a traffic referral domain.

Hope that assists.

Is the geo setting in WMT's set to UK? You need to tell google what is your target audience in your case the UK.

If the .co.uk is available I would buy it to stop competitors buying it, and re-directing it to there site.

Lisa

It is a personal decision.  There is no right or wrong answer.

Big companies - sometimes buy them and do not use them in any shape nor form, but keep from competitors. Smaller companies usually don't as it is a costs issue.

My experience is most competitors do not understand their own digital channel let alone, snapping up similar names of competitors...

If you only set WMT's to the UK today you will have to wait a while for it to update. That would be the primary cause of the issue you have raised above - so you have solved it!

I would keep your .com do a 301 re-direct on the .co.uk.

Well done.

yes correct - the major change you have already done on WMT's.  If you think people are typing in co.uk instead of .com then re-direct co.uk to .com.

From an SEO perspective it will make no difference.

Clear as mud!

H1's in my experience are influential in the seo armoury.  Ideally it should be above the fold, a good sized font and identify what the page is about.

Here is a previous post setting out some discussion on H1's. .

https://cloudz.click/community/q/are-h1-tags-important-or-influential

You will have an easy seo win by fixing up the H1 on each page. Hope this assists.

Pre 2013 it was bad practice to have in excess of 100 links per page, google technical guideline.  Many SEO tools still use it as a warning bell. However Matt Cutts from google - I recall a few years ago - came out and categorically said it is NOT bad practice.  Have as many links as you like as long as it is natural and helps the customer.

What Matt did say is if it appears like spam, them google will penalize you accordingly. Here we go just found the video. https://www.youtube.com/watch?v=QHG6BkmzDEM

So to be clear - if the links are needed and help the customer - I would not concern myself.  Watch the video, nothing better than going straight to the source.

Hope that assists