Ok since no one is recommending the link wheel strategy, what would you suggest? My company has bought about 10 domain names related to our business that we plan as using as blogs for backlisting to our other websites. I thought the link wheel would work well across these extra domains, and in fact I have been encouraged to do so.

I'm interested in starting a link wheel strategy. However, when it comes to setting up the web 2.0 sites I'm unsure as to whether to set them up in my own name or in my business name. My initial thoughts were that it would appear more natural in my own name but if I have many sites linking to the same page, isn't that bad for SEO?

Does anyone have any advice?