Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Exact match subdomains
-
Hi, I have seen significant SEO benefits from owning exact match domains and was wondering whether exact match subdomains hold the same (or some) of these benefits?
eg.
halloweencostumes.co.uk vs. halloween [dot] costumes.co.uk
Many thanks.
-
I agree. But at the same time because its still on the main domain which has authority i have a hard time believing the engines don't trust the url more as a sub-domain vs a bran new url.
-
Thanks for your response. Interesting to hear about your experience with exact match sub-pages. Sub-pages benefit from URL structure and domain authority. Would be also be interesting to compare with exact match subdomains where weight isn't passed from the root domain and relies primarily on URL keywords.
-
Hey Mate,
One of my clients has around 20 terms on his site that we created exact match sub-pages for which are basically:
These rank very well, I can't say they are as good as an actual exact domain match but they def help get us ranking faster because the keywords in the url at all create authority.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving E-Commerce Store to Subdomain?
Hi all, We have a customer who currently uses Square for their in-store point-of-sale system as well as for their e-commerce website. From my understanding, a Square site is a watered-down version of Weebly, and is proving to be highly restrictive from an SEO and content structuring standpoint. It's been an uphill battle to try and get traction for their site in SERPs. Would it be a bad idea to move the entire Square online store to a subdomain, and install WordPress on the root domain? This way their online store would remain as-is, but the primary pages on the site would be on WordPress which would give us a lot more control over the content. I just want to make sure this doesn't negatively impact their SEO. Thanks!
Technical SEO | | suarezventures0 -
Moving from a subdomain to subfolder
Hello, I am currently working on a site that is leveraging multiple subdomains. I wanted to see if it suggested to migrate them into subfolders. One of the subdomains is a .shop and the other is location specific. Thanks, T
Technical SEO | | Tucker_100 -
Abnormally high internal link reported in Google Search Console not matching Moz reports
If I'm looking at our internal link count and structure on Google Search Console, some pages are listed as having over a thousand internal links within our site. I've read that having too many internal links on a page devalues that page's PageRank, because the value is divided amongst the pages it links out to. Likewise, I've heard having too many internal links is just bad in general for SEO. Is that true? The problem I'm facing is determining how Google is "discovering" these internal links. If I'm just looking at one single page reported with, say, 1,350 links and I'm just looking at the code, it may only have 80 or 90 actual links. Moz will confirm this, as well. So why would Google Search Console report different? Should I be concerned about this?
Technical SEO | | Closetstogo0 -
Robots.txt on subdomains
Hi guys! I keep reading conflicting information on this and it's left me a little unsure. Am I right in thinking that a website with a subdomain of shop.sitetitle.com will share the same robots.txt file as the root domain?
Technical SEO | | Whittie0 -
301 Redirect with an Exact Domain name Match
My Client had a site that ranked for a pretty competitive two word phrase, but for a variety of reasons had to transfer the site to a different domain name (with none of the previous keywords). We've 301'd everything just fine to the new site, but our traffic for that two word phrase, as well as related long tail traffic, is beginning to drop. Could the drop be related to something that we didn't do well in the transfer? Or is it due to the new domain name now not being an exact match? Sitenote question: Our Google Analytics is still set up for the former domain name and shows data just fine. Is there any reason to switch GA to the new domain? What are the pros/cons? Much thanks in advance!
Technical SEO | | TrevorMcKendrick0 -
Will errors on a subdomain effect the overall health of the root domain?
As stated in the question, we have 2 sub domains that contain over 2000 reported errors from SEOMOZ. The root domain has a clean bill of health, and i was just wondering if these errors on the sub-domains could have a negative effect on the root domain in the eyes of Google. Your comments will be appreciated. Regards Greg
Technical SEO | | AndreVanKets0 -
Subdomain and Domain Rankings
I have read here that domain names with keywords might add a boost to your search rank For instance using a completely inane example monkey-fights.com might get a boost compared to mfl.com (monkey fighting league) when searching for "monkey fights" There seems to be a hot debate as to how much bonus the first domain might get over the second, but leaving that aside for the moment. Question 1. Would monkey-fights.mfl.com get the same kind of bonus as a root domain bonus? Question 2. If the answer to 1 above was yes would a 301 redirect from the suddomain URL to root domain URL retain that bonus I was just thinking on how hard it is to get root domains these days that are not either being squatted on etc. and if this might be a way to get the same bonus, or maybe subdomains are less bonus prone and so it would be a waste of time Thanks
Technical SEO | | bThere0 -
Microsite on subdomain vs. subdirectory
Based on this post from 2009, it's recommended in most situations to set up a microsite as a subdirectory as opposed to a subdomain. http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites. The primary argument seems to be that the search engines view the subdomain as a separate entity from the domain and therefore, the subdomain doesn't benefit from any of the trust rank, quality scores, etc. Rand made a comment that seemed like the subdomain could SOMETIMES inherit some of these factors, but didn't expound on those instances. What determines whether the search engine will view your subdomain hosted microsite as part of the main domain vs. a completely separate site? I read it has to do with the interlinking between the two.
Technical SEO | | ryanwats0
