Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Transferring authority from one domain to another
-
My dilemma
For example: If I have a website ranking at number 11 for (Keyword) and there is a site named www.(Keyword).com ranking at number 12 for (Keyword), if I were to buy this site and redirect to my own site, would this be at all beneficial?
Any advice would be much appreciated!
-
If NearlyKeyword.com has a lot of links that do not duplicate the links of Keyword.com then I think that you will increase the linkauthority and domainpopularity of Keyword.com. I would expect to see a rise in SERPs across the entire site.
I would expect the same thing to happen in the opposite direction - if Keyword.com redirects to NearlyKeyword.com...... but I would put my money on Keyword.com as the stronger site to receive the redirect.
What percentage? I don't know.
What does a keyword.com bring to me?..... The most powerful thing. It makes me feel like "the man" in the keyword business and gives me greater mental energy to work on the site. That is a powerful force.
-
EGOL - I always appreciate your answers.
A question arises with this: If NearlyKeyword.com purchases Keyword.com and 301's each url to the new site URL's (Keyword.com redirects now to NearlyKeyword.com) does it increase the aggregate value in a one to one addition assuming all links and content are different (obviously this is a stretch and there are other factors). If no, then with two similar ECommerce sites as above, similar content, similar on site optimization, etc. what would one transfer to the other? Would it even be a 5% increase in domain or page rank?
If the Domain name is the only change and there is a cost that would not be recouped for say 3 to 4 years, is it even a reasonable idea? Could they not insure that they have good keyword use in the urls and spend the money on other SEO, etc. and be better served?
I do think the keyword domains rank a little easier for exact match queries, but have not seen a significant conversion increase one to the other when I am comparing multiple sites under my management all targeting the same keywords.
Good question. Good answer EGOL.
-
Wow.... if you can buy Keyword.com I would grab it and redirect my current site to it. The only reason I would not do that is if my current site had enormous branding value or was much broader in products and services than that keyword.
Keyword domains rank a little easier for exact match queries and my experience says that they have a slightly better conversion rate than most other domains.
Your original question... if you buy and redirect would it help?.... Yes, the link value of the site would transfer to the page that was the target of the redirect.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
titles length, URL length and meta descriptions on a subdomain effecting SEO on main domain?
Hi all, I am currently evaluating areas for optimization on my main domain. When doing this, Moz has identified multiple titles and urls that should be shortened and missing meta descriptions on my subdomain (a help center of sorts). As far as I am aware, we have not set up any "no-index" rules for this subdomain. Are these items affecting SEO on my main domain? Thanks,
On-Page Optimization | | annegretwidmer
Kasey0 -
Why are http and https pages showing different domain/page authorities?
My website www.aquatell.com was recently moved to the Shopify platform. We chose to use the http domain, because we didn't want to change too much, too quickly by moving to https. Only our shopping cart is using https protocol. We noticed however, that https versions of our non-cart pages were being indexed, so we created canonical tags to point the https version of a page to the http version. What's got me puzzled though, is when I use open site explorer to look at domain/page authority values, I get different scores for the http vs. https version. And the https version is always better. Example: http://www.aquatell.com DA = 21 and https://www.aquatell.com DA = 27. Can somebody please help me make sense of this? Thanks,
On-Page Optimization | | Aquatell1 -
My main domain is missing in google, subdomain appears instead.
I have two SEO optimised pages in my website targeting different keywords www.example.com <-- main selling page (Pocket Guitar | Guitar Instruments)
On-Page Optimization | | kevinbp
www.example.com/index/ <-- 2nd selling page (Guitar Australia | Guitar Perth) Q: At first my website "www.example.com" is ranking on google first page. Suddenly it disappears and the link "www.example.com/index/" appears instead. No matter what i search, "Pocket Guitar | Guitar Instruments | Guitar Australia | Guitar Perth", the link www.example.com/index/ appears on the front page instead of www.example.com. What is happening to my main domain? Should i be worried?0 -
Multiple domains for the same business
My client purchased over 500 URLs for targeting various customers and ranking for different keywords. It is for the same business though. What is the best strategy to deal with this kind of approach in your opinion. They use different meta data for each of the URLs starting with brand name in meta title. Are there any other points to keep in mind when developing strategy for all those URLs. Is this a good approach?
On-Page Optimization | | alicaomisem1 -
Meta Geotag - two locations on one website
I have a client that I would like to do a Meta Geotag for. They have two locations. Am I able to do two meta geotags on their website? Thanks!
On-Page Optimization | | OOMDODigital0 -
Wordpress & trailing slash on domain name
Hi recently changed my site so it is based on Wordpress, got my preferred domain set in Google webmaster as www.domian.co.uk but since moving to wordpress my domain is now having a slash put on the end of it like www.domain.co.uk/ Most of the links going to my homepage do not have the slash on the end so am I right in thinking I should get rid of the slash from my site so I have one consistent url? If so any ideas how to banish the slash? Cannot seem to do it through the Wordpress general settings (despite preferred domain being set as www.domain.co.uk !) Thanks T
On-Page Optimization | | Jon-C0 -
Multiple domains vs single domain vs subdomains ?
I have a client that recently read an article that advised him to break up his website into various URL's that targeted specific products. It was supposed to be a solution to gain footing in an already competitive industry. So rather than company.com with various pages targeting his products, he'd end up having multiple smaller sites: companyClothing.com companyShoes.com Etc. The article stated that by structuring your website this way, you were more likely to gain ranking in Google by targeting these niche markets. I wanted to know if this article was based on any facts. Are there any benefits to creating a new website that targets a specific niche market versus as a section of pages on a main website? I then began looking into structuring each of these product areas into subdomains, but the data out there is not definitive as to how subdomains are viewed by Google and other search engines - more specifically how subdomains benefit (or not!) the primary domain. So, in general, when a business targets many products and services that cover a wide range - what is the best way to structure the delivery of this info: multiple domains, single domain with folders/categories, or subdomains? If single domain with folders/categories are not an option, how do subdomains stack up? Thanks in advance for your help/suggestions!
On-Page Optimization | | dgalassi0 -
How long is too long for domain URL length?
I noticed one of the negatively correlated ranking factors was length of URL. I'm building a page from scratch, we are trying to rank for 'Minneapolis Fitness' and 'Minneapolis Massage'. Is www.minnnepolismassageandfitness.com just ridiculously long? Or does the exact match outweigh the penalty for URL length?
On-Page Optimization | | JesseCWalker2