Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google Trends Data Weird Since 1/1/2022
-
I am finding several instances of weird data drop offs on Google Trends at 1/1/2022. It seems like it's for data associated with a type/category as opposed to a search term. Here are some examples of "search interest" dropping suddenly off to next-to-nothing for prominent brands.
- Patagonia / clothing company
- Lands' End / clothing company
- Carhartt / workwear company
Example screenshot.
Does anyone know what the cause of this is? Has Google stated anything directly about why the data suddenly changed so significantly?
-
Google Trends data can appear strange due to seasonal patterns, news events, geographic variations, data sampling, facebook ads cloaking spelling differences, data lag, and other factors. Interpreting this data requires considering these aspects and analyzing it in the context of your research.
-
@LivDetrick Yes - you are pointing toward is important to notice - it can be a data glitch from google, but there is an event that is "Corona", that might make them to shift there strategy work around, like shifting the traffic from web to app or might be people preference of search have changed......
Until we do not study each business in detail its difficult to say.
Warm Regards
Rahul Gupta -
Google Trends data may appear unusual since January 1, 2022, due to various factors, including data anomalies, seasonal trends, algorithm updates, local influences, privacy measures, and changes in user behavior. To better understand these changes, check the date range, compare different search terms, and consider external events. If the issue persists, consult Google's official resources for updates and explanations.
-
@Suvidit-Academy thanks for the response, however, it seems terribly unlikely that these brands all had a legitimate massive fall off in search interest all on the exact same date...
-
Hello. Sometimes I get bored, but I know a game that will help me have fun. I visited the website https://linkaviator.com/lucky-jet/. This site offers a large list of casinos with the Aviator game. The biggest advantage of this site is that it contains information to help you get started playing the game, as well as casinos that have reviews and feedback from real users."
-
-
The drop-off in Google Trends data for prominent brands like Patagonia, Lands' End, and Carhartt on 1/1/2022 may be due to various factors, including potential changes in how Google collects and presents data, privacy policy updates, or fluctuations in search interest for those brands. It's essential to consider that Google Trends data can have occasional anomalies or inconsistencies, and it's advisable to cross-reference this data with other sources for a comprehensive analysis.
(PMP Exam Prep) (Project management courses) (Canada PR) (Study abroad)
-
The unusual data drop-offs on Google Trends around January 1, 2022, appear to affect not specific search terms but broader categories or types, as demonstrated by the sudden decline in "search interest" for prominent brands like Patagonia, Lands' End, and Carhartt. There may be various reasons for this phenomenon, such as changes in Google's algorithms or data collection methods. However, as of my last knowledge update in September 2021, Google had not publicly disclosed any specific reasons for such abrupt data changes. To get more accurate and up-to-date information, it would be advisable to check Google's official statements or contact their support.
(Canada PR) (Study abroad)(PMP Exam Prep)( list of documents required for Canada PR from India) -
Its a very nice observation, but to unearth the real reason need to understand that why people are searching for them like
- Carhartt is facing online boycott.
- Lands' End is struggling online, (https://www.digitalcommerce360.com/article/lands-end-ecommerce/), the article suggest that they are more focusing on Apps (might be connecting to the target audience directly on app).
- Patagonia - People are rating the company poorly (https://www.trustpilot.com/review/www.patagonia.com)
So here is a small input from the quick google search that there is something people are not comfortable with these companies.
Warm Regards
Rahul Gupta
Suvidit Academy -
The significant drop-offs in search interest for prominent brands like Patagonia, Lands' End, and Carhartt on Google Trends starting from 1/1/2022 could be attributed to various factors, such as changes in user behavior, adjustments in how Google collects and reports data, or even seasonal variations. Google may not have explicitly stated the cause for these changes. It's possible that these shifts in data could be due to fluctuations in public interest or how Google processes and presents trend data. To get a clearer understanding of these changes, it would be advisable to reach out to Google's support or explore their documentation for any relevant updates.
.
.
(Study abroad) (Canada PR) (PMP Exam Prep) (Colleges In Brampton Canada For International Students)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics reporting traffic for 404 pages
Hi guys, Unique issue with google analytics reporting for one of our sites. GA is reporting sessions for 404 pages (landing pages, organic traffic) e.g. for this page: http://www.milkandlove.com.au/breastfeeding-dresses/index.php the page is currently a 404 page but GA (see screenshot) is reporting organic traffic (to the landing page). Does anyone know any reasons why this is happening? Cheers. http://www.milkandlove.com.au/breastfeeding-dresses/index.php GK0zDzj.jpg
Reporting & Analytics | | jayoliverwright2 -
Google Analytics Goal/Event/SOMETHING to show only Wordpress "Posts", not pages, etc
Hi all, Our site is build on Wordpress and formerly the post URL's had the typical date format at the beginning. This made it easy for me to look at, for example, all search traffic to the blog. I would just view URL's containing /2014/ and /2015/ and boom. We have since removed the dates from the URL's with proper redirects etc, which is great, but now I can't figure out a way to look at ONLY the blog in GA. I like to track a KPI of 'search visits to blog posts' and I can't figure out how to now. Can I set up a GA event that only fires when the post type template for blog posts loads? Some other solution? I'm lost here, and there's gotta be a good way to do it...
Reporting & Analytics | | 3DR0 -
Www.googleadservices.com/pagead/conversion_async.js what is this url doing on my site?
Hello Guys, I am using google tagmanager and i have configured adwords in tag manager now what i find is that this link - www.googleadservices.com/pagead/conversion_async.js showing on my homepage not in view source but when i do inspect element at that time it appears. So do you think after using google tag manager still i need to use the given link? Thanks, Raghu
Reporting & Analytics | | raghuvinder0 -
Referral Traffic from Google
Hello, I have a question about my company's new website. I've worked in SEO and studied Google Analytics results for a few years now but have never really come across something like this. I started in this position in January of this year and when I started breaking down the traffic sources in Google Analytics, I noticed most of the traffic was coming from Google.com as a referral source. I had never seen Google.com as a referral source before so I looked into options for what it could be. It was not a paid ad and our organic traffic was coming through in Analytics, Before I could get any further, our new website was launched (we switched CRM's to WordPress) and the referral traffic from google went from 2,966 in January of 2015 to 22 in February 2015. for more comparison, in February of 2014, the referral traffic from Google was 2,496. I expected a drop when we switched CRM's but we correctly re-directed all pages and created a new sitemap and our organic traffic is up since the switch (not enough to cover drop in referral). I thought at first this had to do with our Google sellers account being de-activated when we made the switch, but I quickly fixed this over a month ago and no change. I'm wondering if anyone has ever seen Google.com come through as a referral source in Google Analytics and if they we're able to figure out what it actually was. This would be a great help! Thank you, Alex
Reporting & Analytics | | RASEO1 -
How can I track my rankings on Google Images?
I noticed a small amount of traffic coming from a particular very generic keyword. Being pleasantly surprised that we are ranking for this, and after some digging, I found that we are actually ranking in Google images, rather than in the web results. How can I track whether other keywords are ranking in Google images? I use Rank Checker to track keywords in the main web results, but this doesn't have a function for Google Images. Help please - thanks.
Reporting & Analytics | | TheJewelleryEd0 -
Is it possible to use Google Tag Manager to pass a user’s text input into a form field to Google analytics?
Hey Everyone, I finally figured out how to use auto event tracking with Google Tag Manager, but didn't get the data I wanted. I want to see what users are typing into the search field on my site (the URL structure of my site isn't set up properly to use GA's built-in site search tracking). So, I set up the form submit event tracking in Google Tag Manager and used the following as my event tracking parameters: Category: Search Action: Search Value When I test and look in Google Analytics I just see: "search" and "search value." I wanted to see the text that I searched on my site. Not just the Action and Category of the event.... Is what I'm trying to do even possible? Do I need to set up a different event tracking parameter? Thanks everyone!
Reporting & Analytics | | DaveGuyMan0 -
Setting up Google Analytics for Subsites
I currently have one main .com site and am planning on launching geo-location subsites .co.uk, .com.au, .ru, etc... Traffic will flow between both sites and some of the content on the subsites will be duplicate and therefore include a canonical tag to the main site. I want to set up GA to capture who is going to the subsites and vice versa and correctly capture crossover traffic. Any advice on implementing advanced analytics directly (or links to sources that will direct me the right direction for this project)
Reporting & Analytics | | theLotter0 -
Should you get a new Google Analytics account if your site has a new domain after a site redesign/new development?
We recently developed a new site for a client and they have opted to move forward with a domain change. Should we create a new Google Analytics account for the new site?
Reporting & Analytics | | TheOceanAgency0