Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why does my old brand name still show up on organic search but as my new brand name and domain?
-
Hello mozers!
I have quite the conundrum. My client used to have the unfortunate brand name "Meetoo" - which by the way they had before the movement happened! So naturally, they rebranded to the name Vevox in March 2019 to avoid confusion to users.
However, when you search for their old brand name "Meetoo" the first organic link that pops up is their domain www.vevox.com. Now, this wouldn't normally be a problem, however it is when any #MeToo news appears in the media and we get a sudden influx or wrong traffic.
I've searched the HTML and content for the term "Meetoo" but can only find one trace of this name through a widget. Not enough to hold an organic spot.
My only other thinking is that www.vevox.com is redirected from www.meetoo.com. So I'm assuming this is why Vevox appear under the search term "Meetoo".
How can I remove the homepage www.vevox.com from appearing for the search term "meetoo"?
Can anyone help?
-
Not that I know of unfortunately.
If they were local business listings you could use Moz Local, Yext or BrightLocal, but it doesn't look like that is the case. I would just let the client know it may take some time, but with continued link building efforts Google will eventually start to drop Vevox from the search results for MeeToo.
-
Hi Nicolas,
Aaah yes of course! The backlinks is something I'm working on with Vevox at the moment to try and remove or edit, but as you're probably aware, it's a really slow process to complete.
I don't suppose you have any quicker alternatives than just emailing all the linking domains and asking them to update their URLs do you?
-
According to Ahrefs, 21% of their referring domains have the exact anchor text "meetoo", this is leading Google to think it that https://www.vevox.com is relevant for that term. Also the old website meetoo.com is 301 redirecting too vevox.com, which is another signal that Google is seeing that also makes them relevant for "meetoo".
I would recommend keeping the 301 redirect in place, but you may have to do a "link audit" to see if you can edit some links pointing to https://www.vevox.com that have the anchor text "metoo" as well as build or gain new links that say "Vevox" or "https://www.vevox.com" to help outweigh them.
The other option is to wait it out as I imagine Google will eventually figure out that https://www.vevox.com is not what the searcher is looking for when they search "metoo", unfortunately the wait it out method could take months or longer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does redirecting from a "bad" domain "infect" the new domain?
Hi all, So a complicated question that requires a little background. I bought unseenjapan.com to serve as a legitimate news site about a year ago. Social media and content growth has been good. Unfortunately, one thing I didn't realize when I bought this domain was that it used to be a porn site. I've managed to muck out some of the damage already - primarily, I got major vendors like Macafee and OpenDNS to remove the "porn" categorization, which has unblocked the site at most schools & locations w/ public wifi. The sticky bit, however, is Google. Google has the domain filtered under SafeSearch, which means we're losing - and will continue to lose - a ton of organic traffic. I'm trying to figure out how to deal with this, and appeal the decision. Unfortunately, Google's Reconsideration Request form currently doesn't work unless your site has an existing manual action against it (mine does not). I've also heard such requests, even if I did figure out how to make them, often just get ignored for months on end. Now, I have a back up plan. I've registered unseen-japan.com, and I could just move my domain over to the new domain if I can't get this issue resolved. It would allow me to be on a domain with a clean history while not having to change my brand. But if I do that, and I set up 301 redirects from the former domain, will it simply cause the new domain to be perceived as an "adult" domain by Google? I.e., will the former URL's bad reputation carry over to the new one? I haven't made a decision one way or the other yet, so any insights are appreciated.
Intermediate & Advanced SEO | | gaiaslastlaugh0 -
After hack and remediation, thousands of URL's still appearing as 'Valid' in google search console. How to remedy?
I'm working on a site that was hacked in March 2019 and in the process, nearly 900,000 spam links were generated and indexed. After remediation of the hack in April 2019, the spammy URLs began dropping out of the index until last week, when Search Console showed around 8,000 as "Indexed, not submitted in sitemap" but listed as "Valid" in the coverage report and many of them are still hack-related URLs that are listed as being indexed in March 2019, despite the fact that clicking on them leads to a 404. As of this Saturday, the number jumped up to 18,000, but I have no way of finding out using the search console reports why the jump happened or what are the new URLs that were added, the only sort mechanism is last crawled and they don't show up there. How long can I expect it to take for these remaining urls to also be removed from the index? Is there any way to expedite the process? I've submitted a 'new' sitemap several times, which (so far) has not helped. Is there any way to see inside the new GSC view why/how the number of valid URLs in the indexed doubled over one weekend?
Intermediate & Advanced SEO | | rickyporco0 -
Linking from & to in domains and sub-domains
What's the best optimised linking between sub-domains and domains? And every time we'll give website link at top with logo...do we need to link sub-domain also with all it's pages? If example.com is domain and example.com/blog is sub-domain or sub-folder... Do we need to link to example.com from /blog? Do we need to give /blog link in all pages of /blog? Is there any difference in connecting domains with sub-domains and sub-folders?
Intermediate & Advanced SEO | | vtmoz0 -
When i search for my domain name - google asks "did you mean" - why?
Hi all, I just noticed something quite odd - if i do a search for my domain name (see: http://goo.gl/LBc1lz) google shows my domain as first result, but it also asks "did i mean" and names another website with very similar name. the other site has far lower PA/DA according to Moz, any ideas why google is doing this? and more inportantly how i could stop it? please advise James
Intermediate & Advanced SEO | | isntworkdull0 -
Blog posts not showing in serps for exact match title search
hi- my first client ranks #1 for the exact phrase of each blog post title the 2nd client doesnt rank anywhere when i search for the exact post title 2nd client has robots.txt User-agent: *
Intermediate & Advanced SEO | | Ezpro9
Disallow: /wp-admin/
Disallow: /wp-includes/ so that shouldnt noindex any posts right? his site ranks for many kw's - but oddly none of his blog posts are anywhere to be found - i dont mean for a kw search - i mean for searching for the entire title he doesnt rank anywhere in first 5 pages for any of 6-7 posts i checked any idea what could cause this? thanks0 -
How to deal with competition with a similar domain name as my client website?
How can I deal with other websites that have a keyword domain name similar to my client website? I get a few domains similar to my client domain name just to avoid the same issue, but there are a few others ranking for the same keywords and I don't want posible customers get confused with a similar domain name. I have social media (Facebook, Twitter, Linked in and etc), but they are not ranking on the first page. This is the situation: www.domain.com that would be my client's domain. And the competition: www.bestdomain.com www.thedomain.com www.domaincomapany.com And a few more. At this time my client is ranking #1 position, but all the others ar 1 or 2 positions bellow.
Intermediate & Advanced SEO | | jpgprinting0 -
Old deleted sitemap still shown in webmaster tools
Hello I have redisgned a website inl new url structure in cms. Old sitemap was not set to 404 but changed with new sitemap files,also new sitemap was named different to old one.All redirections done properly Still 3 month after google still shows me duplicate titile and metas by comparing old and new urls I am lost in what to do now to eliminate the shown error. How can google show urls that are not shown in sitemap any more? Looking forward to any help Michelles
Intermediate & Advanced SEO | | Tit0 -
Best approach to launch a new site with new urls - same domain
www.sierratradingpost.com We have a high volume e-commerce website with over 15K items, an average of 150K visits per day and 12.6 pages per visit. We are launching a new website this spring which is currently on a beta sub domain and we are looking for the best strategy that preserves our current search rankings while throttling traffic (possibly 25% per week) to measure results. The new site will be soft launched as we plan to slowly migrate traffic to it via a load balancer. This way we can monitor performance of the new site while still having the old site as a backup. Only when we are fully comfortable with the new site will we submit the 301 redirects and migrate everyone over to the new site. We will have a month or so of running both sites. Except for the homepage the URL structure for the new site is different than the old site. What is our best strategy so we don’t lose ranking on the old site and start earning ranking on the new site, while avoiding duplicate content and cloaking issues? Here is what we got back from a Google post which may highlight our concerns better: http://www.google.com/support/forum/p/Webmasters/thread?tid=62d0a16c4702a17d&hl=en&fid=62d0a16c4702a17d00049b67b51500a6 Thank You, sincerely, Stephan Woo Cude SEO Specialist [email protected]
Intermediate & Advanced SEO | | STPseo0