Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
SEO advice on ecommerce url structure where categories contain "/c/"
-
Hi!
We use Hybris as plattform and I would like input on which url to choose. We must keep "/c/" before the actual category. c stands for category.
I.e. this current url format will be shortened and cleaned:
https://www.granngarden.se/Sortiment/Husdjur/Hund/Hundfoder-%26-Hundmat/c/hundfoderTo either:
a.
https://www.granngarden.se/husdjur/hund/hundfoder/c/hundfoderb.
https://www.granngarden.se/husdjur/hund/c/hundfoder(hundfoder means dogfood)
The question is whether we should keep the duplicated category name (hundfoder) before the "/c/" or not. Will there be SEO disadvantages by removing the duplicate "hundfoder" before the "/c/"?
I prefer the shorter version ofc, but do not want to jeopardize any SEO rankings or send confusing signals to search engines or customers due to the "/c/" breaking up the url breadcrumb.
What do you guys say and prefer from the above alternatives?
Thanks /Hampus
-
Hi Hampus,
Thanks for the question!
If I were to choose, I'd prefer this option:
https://www.granngarden.se/husdjur/hund/c/hundfoder
Mainly because, like you, I prefer shorter/cleaner URLs and am not a fan of repeating the same words. I don't think there will be a negative SEO impact of removing one of the category name words because the repetition is unlikely to be helping that much right now. If there was a valid reason to have it repeated, then my view may be different. But that doesn't sound like the case so I'd say to go with the shorter URL.
I hope that helps!
Paddy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Folders in url structure?
Hello, Revamping an out-of-date website and am wondering if I need to include the folders (categories) in the url structure? The proposed structure has 8 main folders. I've been reading that Google is ok if the folder is not included in the url, but is it really? The hesitation I have is that the urls are getting long and the main folder only has only a sub folder beneath it. So, /folder-name/facility-name/treatment-overview. This looks too long, doesn't it? Thanks!
Technical SEO | | lfrazer1230 -
If I change Tags and Categories in Wordpress blog post, will it negatively affect SEO and cause 404s?
Hi, I have belatedly come to the conclusion that I have been using tags and categories when blogging in wordpress incorrectly. The result is that Google seems to prefer to show my archives and tags in search results rather than the post itself. Not good UX. As the site is only a few months old, am I best to learn my lesson and tag and categorize correctly moving forward or Should I go back in to these posts and clean them up & categorize and tag correctly. If I do this, will it cause 404s and hurt my SEO? Thanks!
Technical SEO | | johnyfiveisalive2 -
Exact Match Domain & Title Tag / URL
I currently own an exact match domain for my keyword. I have it set up with multiple pages and also a blog. The home page essentially serves as a hub and contains links to all the pages and the blog. My targeted keyword is on its own page and I made the title tag the same as my keyword. As an example the URL for my targeted post looks like this: benefitsofrunningshoes.com/benefits-of-running-shoes I have solid, non-spammy content and clean whitehat earned backlinks directing to that specific page. My concern right now is that the URL looks kinda spammy. The website has been live for about a week and the home page ranks well enough but my targeted page is no where to be found. (it does show up if I manually search via search command "site:benefitsofrunningshoes.com"). I'm wondering if it is acceptable to use the exact keyword in title tag / page url if it is also in the domain as an EMD? Should I change the title tag and leave the URL in? Or should I completely change the title tag and URL and 301 redirect to the new page? I appreciate any help!
Technical SEO | | Kusanagi170 -
"Search Box Optimization"
A client of ours recently received en email from a random SEO "company" claiming they could increase website traffic using a technique known as "search box optimization". Essentially, they are claiming they can insert a company name into the autocomplete results on Google. Clearly, this isn't a legitimate service - however, is it a well known technique? Despite our recommendation to not move forward with it, the client is still very intrigued. Here is a video of a similar service:
Technical SEO | | McFaddenGavender
https://www.youtube.com/watch?v=zW2Fz6dy1_A0 -
How do I add "noindex" or "nofollow" to a link in Wordpress
It's been a while since I've SEOed a Wordpress site. How do I add "nofollow" or "noindex" to specific links? I highlight the anchor text in the text editor, I click the "link" button. I could have sworn that there used to be an option in the dialogue box that pops up.
Technical SEO | | CsmBill0 -
Landing Page URL Structure
We are finally setting up landing pages to support our PPC campaigns. There has been some debate internally about the URL structure. Originally we were planning on URL's like: domain.com /california /florida /ny I would prefer to have the URL's for each state inside a "state" folder like: domain.com /state /california /florida /ny I like having the folders and pages for each state under a parent folder to keep the root folder as clean as possible. Having a folder or file for each state in the root will be very messy. Before you scream URL rewriting :-). Our current site is still running under Classic ASP which doesn't support URL rewriting. We have tried to use HeliconTech's ISAPI rewrite module for IIS but had to remove it because of too many configuration issues. Next year when our coding to MVC is complete we will use URL rewriting. So the question for now: Is there any advantage or disadvantage to one URL structure over the other?
Technical SEO | | briankb0 -
NoIndex/NoFollow pages showing up when doing a Google search using "Site:" parameter
We recently launched a beta version of our new website in a subdomain of our existing site. The existing site is www.fonts.com with the beta living at new.fonts.com. We do not want Google to crawl the new site until it's out of beta so we have added the following on all pages: However, one of our team members noticed that google is displaying results from new.fonts.com when doing an "site:new.fonts.com" search (see attached screenshot). Is it possible that Google is indexing the content despite the noindex, nofollow tags? We have double checked the syntax and it seems correct except the trailing "/". I know Google still crawls noindexed pages, however, the fact that they're showing up in search results using the site search syntax is unsettling. Any thoughts would be appreciated! DyWRP.png
Technical SEO | | ChrisRoberts-MTI0 -
Nofollow and ecommerce cart/checkout pages
Hi!! Another noob question: Should I be nofollowing my site's cart and checkout pages? Or as SEs can't get to the checkout pages without either logging in or completing the form is it something I shouldn't worry about? Have read things saying both. Not sure which is correct. Thank you! Appreciate the help. Lynn
Technical SEO | | hiphound0