Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Fresh page versus old page climbing up the rankings.
-
Hello,
I have noticed that if publishe a webpage that google has never seen it ranks right away and usually in a descend position to start with (not great but descend). Usually top 30 to 50 and then over the months it slowly climbs up the rankings.
However, if my page has been existing for let's say 3 years and I make changes to it, it takes much longer to climb up the rankings
Has someone noticed that too ? and why is that ?
-
"Query deserves freshness!"
Also, changing an entire paragraph content instead of only a few sentences to the current old content on a page can make a lot of difference.
Make sure you keep in mind the keyword to which the page is optimized for and don't go overboard and over-optimize the page. This will affect you really bad in the long run and you'll observe that the ranking goes down.
-
"Query deserves freshness!"
Also, changing an entire paragraph content instead of only a few sentences to the current old content on a page can make a lot of difference.
Make sure you keep in mind the keyword to which the page is optimized for and don't go overboard and over-optimize the page. This will affect you really bad in the long run and you'll observe that the ranking goes down.
-
Ok that is good to know, I will wait and see if this is what happens.
Thank you,
-
I have seen on multiple occasion right after a new page is indexed in Google, immediately skyrockets to the first page ( or close) depending on keyword. Then, a week later, it is ranked in the 40s, and for weeks after that starts the stock market-esq climb. Up, down, up, down, and hopefully towards a positive trend line.
-
Thank you for the information.
-
There could be many reasons for this. It all depends on the changes you are making to the pages!
If you make changes that improve the pages content there would be no real reason for you to drop.
If you had a page ranking for "SEO" and then you changed the content so the keyword "SEO" was no longer included but "website optimisation" was.. are you saying it would take longer for you to rank for "website optimisation" then if you just set up a new page? If this is the case, then it makes sense! If the keywords you want to be found for change, I would create a new page and if you are worried about duplicate content - then 301 the old page to the new one.
However, if you still want to be found for "SEO" and you are simply making changes to the content, as long as you add good informative content that still includes your keyword you shouldn't see any major drop.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it ok to repeat a (focus) keyword used on a previous page, on a new page?
I am cataloguing the pages on our website in terms of which focus keyword has been used with the page. I've noticed that some pages repeated the same keyword / term. I've heard that it's not really good practice, as it's like telling google conflicting information, as the pages with the same keywords will be competing against each other. Is this correct information? If so, is the alternative to use various long-winded keywords instead? If not, meaning it's ok to repeat the keyword on different pages, is there a maximum recommended number of times that we want to repeat the word? Still new-ish to SEO, so any help is much appreciated! V.
Intermediate & Advanced SEO | | Vitzz1 -
Can noindexed pages accrue page authority?
My company's site has a large set of pages (tens of thousands) that have very thin or no content. They typically target a single low-competition keyword (and typically rank very well), but the pages have a very high bounce rate and are definitely hurting our domain's overall rankings via Panda (quality ranking). I'm planning on recommending we noindexed these pages temporarily, and reindex each page as resources are able to fill in content. My question is whether an individual page will be able to accrue any page authority for that target term while noindexed. We DO want to rank for all those terms, just not until we have the content to back it up. However, we're in a pretty competitive space up against domains that have been around a lot longer and have higher domain authorities. Like I said, these pages rank well right now, even with thin content. The worry is if we noindex them while we slowly build out content, will our competitors get the edge on those terms (with their subpar but continually available content)? Do you think Google will give us any credit for having had the page all along, just not always indexed?
Intermediate & Advanced SEO | | THandorf0 -
Multiple pages optimised for the same keywords but pages are functionally different and visually different
Hi MOZ community! We're wondering what the implications would be on organic ranking by having 2 pages, which have quite different functionality were optimised for the same keywords. So, for example, one of the pages in question is
Intermediate & Advanced SEO | | TrueluxGroup
https://www.whichledlight.com/categories/led-spotlights
and the other page is
https://www.whichledlight.com/t/led-spotlights both of these pages are basically geared towards the keyword led spotlights the first link essentially shows the options for led spotlights, the different kind of fittings available, and the second link is a product search / results page for all products that are spotlights. We're wondering what the implications of this could be, as we are currently looking to improve the ranking for the site particularly for this keyword. Is this even safe to do? Especially since we're at the bottom of the hill of climbing the ranking ladder of this keyword. Give us a shout if you want any more detail on this to answer more easily 🙂0 -
Is there any effect on ranking if i disable right click on page??
Hello , I have site, in which client needs right click on All his pages, his traffic is very Good, But worried, if right click hurts its traffic, ?? any expert can help ?? Thx in Advance
Intermediate & Advanced SEO | | ieplnupur0 -
Ranking Page - Category vs. Blog Post - What is best for CTR?
Hi, I am not sure wether I shall rank with a category page, or create a new post. Let me explain... If I google for 'Basic SEO' I see an article from Rand with Authorship markup. That's cool so I can go straight to this result because I know there might be some good insight. BUT: 'Basic SEO' is also an category at MOZ an it is not ranking. On the other hand, if I google for 'advanced SEO' then the MOZ category for 'advanced SEO' is ranking. But there is no authorship image, so users are much less likely to click on that result. Now, I want to rank for a very important keyword for me (content keyword, not transactional). Therefor, I have a category called 'yoga exercises'. But shall I rather create an post about them only to increase CTR due to Google Authorship? I read in Google guidelines that Authorship on homepage an category pages are not appreciated. Hope you have some insights that can help me out.
Intermediate & Advanced SEO | | soralsokal0 -
Putting "noindex" on a page that's in an iframe... what will that mean for the parent page?
If I've got a page that is being called in an iframe, on my homepage, and I don't want that called page to be indexed.... so I put a noindex tag on the called page (but not on the homepage) what might that mean for the homepage? Nothing? Will Google, Bing, Yahoo, or anyone else, potentially see that as a noindex tag on my homepage?
Intermediate & Advanced SEO | | Philip-DiPatrizio0 -
Should pages of old news articles be indexed?
My website published about 3 news articles a day and is set up so that old news articles can be accessed through a "back" button with articles going to page 2 then page 3 then page 4, etc... as new articles push them down. The pages include a link to the article and a short snippet. I was thinking I would want Google to index the first 3 pages of articles, but after that the pages are not worthwhile. Could these pages harm me and should they be noindexed and/or added as a canonical URL to the main news page - or is leaving them as is fine because they are so deep into the site that Google won't see them, but I also won't be penalized for having week content? Thanks for the help!
Intermediate & Advanced SEO | | theLotter0 -
NOINDEX listing pages: Page 2, Page 3... etc?
Would it be beneficial to NOINDEX category listing pages except for the first page. For example on this site: http://flyawaysimulation.com/downloads/101/fsx-missions/ Has lots of pages such as Page 2, Page 3, Page 4... etc: http://www.google.com/search?q=site%3Aflyawaysimulation.com+fsx+missions Would there be any SEO benefit of NOINDEX on these pages? Of course, FOLLOW is default, so links would still be followed and juice applied. Your thoughts and suggestions are much appreciated.
Intermediate & Advanced SEO | | Peter2640