Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your business shine with Listings AI
      Moz Local

      Let your business shine with Listings AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Date in permalinks. Bad?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Date in permalinks. Bad?

    Technical SEO
    3
    4
    792
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Rich-DC
      Rich-DC last edited by

      Hello!

      I have a recipe website with over 1000 posts. Currently I have the month and year in the permalink that everyone is hinting off to me is bad. On the same front people tell me if I change the permalinks to just the post name it's going to significantly slow down my site.

      I'm torn on this one about changing. From Google's standpoint is it better to change to the post name and if so should I be fearing I'm going to run into trouble with the change?

      Any suggestions you have would be appreciated.

      Thanks!!!

      1 Reply Last reply Reply Quote 1
      • c_estep_tcbguy
        c_estep_tcbguy last edited by

        I'm assuming the permalink is the domain.com/blog/year/month/date/postname type structure, the Wordpress default? Going from so many unnecessary folders to fewer seems like it can only speed things up a bit.

        I'd recommend a structure such as domain.com/recipes/�tegory%/%postname%/ if you have them categorized by types of meal. Google likes to see a logical folder structure. Makes for solid human readability as well.

        And don't forget to redirect old permalinks to new permalinks. If there are any posts linked out there, you'll want to be sure they redirect to the new permalink.

        1 Reply Last reply Reply Quote 2
        • Rich-DC
          Rich-DC last edited by

          Thank you for this info. I've been going back on forth in removing the dates probably for at least a year now. Always concerned about performance but I know that leaving the dates in there is just bad. We're going to give it a shot and see what happens. People keep telling me with as many posts that I have the concern is performance but maybe this is just bad info. Thanks!

          1 Reply Last reply Reply Quote 0
          • baskingrock
            baskingrock last edited by

            The problem is that it dates your posts, so your click-through & time on page could be negatively impacted if the audience believes it's outdated information.

            My advice is to make the change and check the performance speed after. I believe that Wordpress has addressed this issue anyway with this update. If you are worried you can add a post ID to the post name tag, but I personally wouldn't be worried about it. If performance is truly that bad you can always go back.

            1 Reply Last reply Reply Quote 2
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • isle_surf

              Is it bad to update product titles and URLs if they are only slightly modified

              I am doing some house cleaning on the site and made some minor updates to product titles and a rule was written in and it auto updated the URL to what the product title was with a redirect put in place from the old URL. If this a bad thing and should i leave the URL alone and just update the product title? Then for the ones i did change the Product title and the URL was updated is this a bad thing and should i have just left the URL alone? These are all high ranking popular products so dont want to mess with any rankings going into busy season?

              Technical SEO | | isle_surf
              0
            • rbai

              Some Old date showing in SERP

              I see some old date Jan 21 2013 showing up for some categories in Google search results. These are category pages and I do not see the date in view source. This is not a wordpress site or a blog page. We keep changing this page by removing/adding items so it is not outdated.

              Technical SEO | | rbai
              0
            • acs111

              Are links in menus to external sites bad for SEO?

              We're building a blog on a subdomain of the main site. The main site is on Shopify and the blog will be on wordpress. I'd like to keep the user experience as simple as possible so I'd like to make the blog look exactly like the main Shopify site. This means having a menu in the blog that duplicates the Shopify menu. So is it bad for SEO to have someone click on the 'about us' button in the blog subdomain (blog.mainsite.com) which takes you to the 'about us page' on the main shopify website (mainsite.com)?

              Technical SEO | | acs111
              0
            • OptiBacUK

              Can hotlinking images from multiple sites be bad for SEO?

              Hi, There's a very similar question already being discussed here, but it deals with hotlinking from a single site that is owned by the same person. I'm interested whether hotlinking images from multiple sites can be bad for SEO. The issue is that one of our bloggers has been hotlinking all the images he uses, sometimes there are 3 or 4 images per blog from different domains. We know that hotlinking is frowned upon, but can it affect us in the SERPs? Thanks, James

              Technical SEO | | OptiBacUK
              0
            • Prime85

              Are 404 Errors a bad thing?

              Good Morning... I am trying to clean up my e-commerce site and i created a lot of new categories for my parts... I've made the old category pages (which have had their content removed) "hidden" to anyone who visits the site and starts browsing.  The only way you could get to those "hidden" pages is either by knowing the URLS that I used to use or if for some reason one of them is spidering in Google. Since I'm trying to clean up the site and get rid of any duplicate content issues, would i be better served by adding those "hidden" pages that don't have much or any content to the Robots.txt file or should i just De-activate them so now even if you type the old URL you will get a 404 page... In this case, are 404 pages bad?  You're typically not going to find those pages in the SERPS so the only way you'd land on these 404 pages is to know the old url i was using that has been disabled. Please let me know if you guys think i should be 404'ing them or adding them to Robots.txt Thanks

              Technical SEO | | Prime85
              0
            • Squall315

              Will bad things happen if I cancel 301 site redirect?

              Hi, please someone help! We have two identical websites, say A & B. Because of the not so good SEO establishment, site B was built and site A was 301 redirected to site B weeks ago. For some reasons, we have to reuse site A, which means we have to cancel the 301 redirection. (Sound a little crazy) So the question are: 1. Can we conduct the action? 2. If we cant, what's the reason? 3. If we can, what would be the best practice? Thanks for help in advance! Plus: we also CARE what would happen to site B if the 301 is cancelled? Will it grow healthy like a new site?

              Technical SEO | | Squall315
              0
            • inc.com

              Is it bad (black hat) to have an H1 text as a text indent?

              Is it bad practice to use a text indent through CSS for H1 text on a homepage(basically hiding h1 text)? I'm just trying to compensate for the fact that some text that should really be in the h1 tag is actually an image.

              Technical SEO | | inc.com
              1
            • ufmedia

              How to rewrite WordPress permalinks for reverse proxy?

              Our main site, www.domain.com, is on an IIS 6 server.  When we started our blog, we wanted to put it in a subdirectory (domain.com/blog), but we couldn't because our IT people refused to support it.  Instead, we built it on a third-party Apache server and configured it to open under blog.domain.com.  However, I came across this SEOmoz post about the glories of reverse proxies, so I've persuaded our IT people to take a swing at it. We got it to work on a staging server, but the permalinks won't change (still appear as blog.domain.com/slug).  The IT guys say it's due to a configuration problem with WordPress.  Can somebody out there point me in the right direction as far as working out the URL issues with this?

              Technical SEO | | ufmedia
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.