Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema type for non-profit fundraiser?
-
Anyone have bright ideas for which schema.org type to use for something like a run/walk fundraiser? Ive been using SportsEvent, but that's really more fit for, "I'm buying a ticket to watch the team play the football game at the stadium."
What we're trying to do is sign folks up to create their own fundraising webpage, then show up at an event. Google wants ticketed events to have a performer, but this is more like RSVPing for a party. Events and products feel a bit like a round peg in a square hole, but Website seems really generic for everything going on in this kind of site.
At the same time, participants are creating fundraising pages...yeah it's related to a location/time-based event, but visitors aren't really buying tickets to watch that runner "perform," they're donating to a non-profit to fight cancer. And think about applying the fundraiser to a non-sports event (e.g. donate your birthday, grow facial hair, be a secret santa, etc). Or a donation drive...those might have a product attached (kickstarter), or the giving itself might be the "product" (gofundme).
Thoughts? Here's what I've mapped out at the moment, but I don't know how I feel about it.
-
Hi Jeremy,
Hmm, sorry if that's creating an issue. I'd suggest getting in touch with Touchpoint Digital's David Deering to see if he has time to consult with you on any complex schema issues you can't resolve or find good advice for. He's the master, as far as local schema is concerned. Sorry my suggested solution seems like it wouldn't resolve the issue.
-
Thanks for the response. That's somewhat close to what I have now with SportsEvent (and Org as the sponsor), but even if I just make it a plain 'ol event, Google still complains about the lack of performer.
-
Hi Jeremy!
Would it not be organization/event Schema that would apply to your situation?
https://schema.org/Organization
That would be my best guess on this.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Has anyone noticed the Google quote request response rate never changes?
We respond to almost 100% of our quote requests, yet every quote email that comes in from Google shows a 27% response rate and it never changes. Has anyone else seen this or have any insight into it?
Local Listings | | r1200gsa0 -
Bingplaces.com wanting access to google account
Hello, we have a google my business account. On bingplaces.com it is saying they would like access to our google account. Is that normal for bing to share access with the google my business account? Thanks.
Local Listings | | MeritInsuranceGroup0 -
Is it legitimate to both ask and answer question in GMB
I've got a list of FAQ's that my manager would like to see in GMB. Is is ok to simply ask the question and answer them? I thought I'd be able to add them, rather like a photo, but realised, being Google, it's not that straight forward.
Local Listings | | Catherine_Selectaglaze0 -
Adding Schema to multi-location Wordpress Website using Schema Pro
All, we're building a new version of our existing website using Wordpress and have both Yoast SEO Premium and Schema Pro installed. Our site has 70, a medical practice, has 70 different locations. Each one of our locations has a page tile like the following: "Los Angeles | ABC Dental". The first part of the site title is the town we're located in followed by our site name. Using Schema Pro, we're not sure about what to place into the "Name" field. You can see the direction from Schema Pro for local businesses here, https://wpschema.com/docs/add-schema-markup-for-a-local-business-page/ By default Schema Pro has the name field set to Site Title. However, using this on all 70 or our landing pages wouldn't provide the local aspect we want. It would just say ABC Dental. We changed this to use a new custom field where we could enter a more descriptive name. Using our page title example of "Los Angeles | ABC Dental", would we simply enter this into the name field of Schema Pro? If not, would we format this another way such as "ABC Dental Los Angeles" We could use some help in a strategy for Schema markup for multi-location businesses, in particular, the name field. All other information such as address, phone number, etc seems rather straight forward. Thank you for the assistance
Local Listings | | morciuoli0 -
Trading As Business Name
Some businesses are set us with a company name but trade under another name (or numerous other names). What's the best way to handle this when it comes to Knowledge Graph & Schema.org and what about NAP consistency? Am assuming the only way to handle this is to do something like this: Blue Widgets Ltd trading as Cars UK Or is there a better way?
Local Listings | | GrouchyKids0 -
Geo-targeting Schema Codes
Hello Moz, I have a couple of questions about the wonderful world of schema.org. I understand basically how everything works, but I have a client that has multiple locations and operates as a bowling alley/restaurant/entertainment venue. My questions are as follows: 1. What is the difference between the Place, LocalBusiness, and Restaurant Schema Codes? Can I geo-target these codes to come up in the areas of the different locations? 2. With the Restaurant Schema Code, will the menu populate in google the way other restaurants do? Do I just need this code on pages that relate to their menu/restaurant? 3. Is there some sort of cheat sheet somewhere where I can see examples of codes and how to use them? Thanks!
Local Listings | | ColeBField0 -
Local Search and Schema.org - Do I need to tag up the "same as" Property to all my citations to help with local rankings?
Hi All, We have implemented Schema.og on our website and this also includes the local business schema for all of our branches.However I've read an article (see below ) which says we should also be doing "same as " property and linking this to ALL of our citations such as google plus page , yelp , bing places, city search etc etc as this will help with citations. I am wondering if anyone has done this ? - And if so , has this helped with local rankings etc - I don't really want to invest the extra costs to get this done if I can't find anywhere that says its made a difference - The article from whitespark - says - "when you create new citations for your business (or for your client’s), it’s a waiting game hoping that Google and the other search engines will find your new citations quickly and make the connection between those listings, the business, and the website. The “sameAs” property can help make that process much quicker _and _easier. Schema.org explains that the “sameAs” property is used along with the “URL of a reference Web page that unambiguously indicates the item's [or business’] identity.” By using the “sameAs” property in your NAP schema markup, you can tell search engines that the business you’ve marked up is the same one found at a certain citation URL Of course, Google+ isn’t the only important citation source. There’s also Bing Places, Facebook, Yelp, Citysearch and a few others. The nice thing about many schema.org properties is that you can use them multiple times in your markup." I am wondering what peoples thoughts were and whether they has implemented this and if so , did it help ? thanks Pete | [sameAs](http://schema.org/sameAs) | URL | URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website. |
Local Listings | | PeteC121 -
Bright Local - Citation Burst. Winner or Loser?
Bright Local have a package called "Citation Burst." This looks great but, we all know directory submissions can have an extremely negative impact. Has anyone used Bright Local for Citation Burst, please let me know? Thanks Gary
Local Listings | | GaryVictory1