Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do Meta Keywords matter?
-
I am a firm believer in the fundamentals of SEO but is there any data to support its impact positively or negatively towards a sites rank?
-
I would argue that Amazon.com is probably one of the best sites on the web for SEO and they use Meta Keywords on every page. I have used them on our sites and seen no negative impacts either.
-
Hi Brandon Pagan,
Yes, the Meta Keywords tag is ignored by Google. If you do list them it might have a negative impact. Not for the search engines but it might actually tip off your competitors to what your SEO strategy is, so that is a big negative. It is best to not even list it in your head section anymore.
Regards,
Kevin
-
Hi Brandon! Google announced in 2009 that they no longer use the keywords meta tag in search rankings.
They also don't use the meta description to rank websites, however please know that a more helpful meta description can increase click through rates, which can positively impact your ranking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimal use of keywords in header tag
what does optimal use of keywords in header tag actually mean given you indicate this as hurting seo factor?
Technical SEO | | Serg1550 -
Google Webmaster Tools - content keywords containing spam?
Hi all, When I looked in Google Webmaster Tools today I found under the menu Google Index, Content Keywords, that the list is full of spammy keywords (E.g. Viagra (no. 1) and stuff like that) Around april we built a whole new website, uploaded a new xml-sitemap, and did all the other things Google Webmaster Tools suggest when one is creating a Google Webmaster Account. Under the menu "Security Issues" nothing is mentioned. All together I find it har d to believe that the site is hacked - so WHY is Google finding these content keywords on our site?? Should I fear that this will harm my SEO efforts? Best regards, Christian
Technical SEO | | Henrik_Kruse0 -
Inurl: search shows results without keyword in URL
Hi there, While doing some research on the indexation status of a client I ran into something unexpected. I have my hypothesis on what might be happing, but would like a second opinion on this. The query 'site:example.org inurl:index.php' returns about 18.000 results. However, when I hover my mouse of these results, no index.php shows up in the URL. So, Google seems to think these (then duplicate content) URLs still exist, but a 301 has changed the actual goal URL? A similar things happens for inurl:page. In fact, all the 'index.php' and 'page' parameters were removed over a year back, so there in fact shouldn't be any of those left in the index by now. The dates next to the search results are 2005, 2008, etc. (i.e. far before 2013). These dates accurately reflect the times these forums topic were created. Long story short: are these ~30.000 'phantom URLs' in the index out of total of ~100.000 indexed pages hurting the search rankings in some way? What do you suggest to get them out? Submitting a 100% coverage sitemap (just a few days back) doesn't seem to have any effect on these phantom results (yet).
Technical SEO | | Theo-NL0 -
Choosing Focus Keywords
Hello everyone! I am new to the community and I have a question about determining keywords. I have created a blog {LulusLikes.com} to practice my SEO. I have installed the Yoast SEO plugin and I have noticed the plugin always encourages you to choose a different focus keyword. So if my focus keyword is "Dog of the Week" and it's a weekly contest, wouldn't that be my focus keyword each time I had that type of post? How should I choose my focus keyword for that type of post? I hope that makes sense. Thanks!
Technical SEO | | Lulus_Likes0 -
Missing meta descriptions from Google SERPs
Hullo all, I run an e-commerce website and hence have a lot of product category/sub-category pages to handle. Despite giving each of these category pages meta descriptions, in the Google SERPs, a lot of these descriptions don't show up fully. Rather, only half the text that I'd inputed as my meta desc. shows up; the other half has generic stuff from that page given. I've attached a screen shot to give you an example of what comes up in the SERPs. Could you please tell me what exactly is the problem? Is it a coding issue? Or has Google not crawled that page? Need help asap! Thank you in advance! aE9RKXJ
Technical SEO | | suchde0 -
Should I put meta descriptions on pages that are not indexed?
I have multiple pages that I do not want to be indexed (and they are currently not indexed, so that's great). They don't have meta descriptions on them and I'm wondering if it's worth my time to go in and insert them, since they should hypothetically never be shown. Does anyone have any experience with this? Thanks! The reason this is a question is because one member of our team was linking to this page through Facebook to send people to it and noticed random text on the page being pulled in as the description.
Technical SEO | | Viewpoints0 -
Two META Robots tags on a page - which will win?
Hi, Does anybody know which meta-robots tag will "win" if there is more than one on a page? The situation:
Technical SEO | | jmueller
our CMS is not very flexible and so we have segments of META-Tags on the page that originate from templates.
Now any author can add any meta-tag from within his article-editor.
The logic delivering the pages does not care if there might be more than one meta-robots tag present (one from template, one from within the article). Now we could end up with something like this: Which one will be regarded by google & co?
First?
Last?
None? Thanks a lot,
Jan0 -
Registered Trademark in a Meta Title or Content
I know that registered trademarks don't hurt SEO, however if the trademark is used in the middle of a popular search phrase (see below) will it hurt the site's chanced of getting ranked for this term. Example: Funkybrand® Shoes PS I found one brand that used the trademark Acuvue® contact lenses. thanks!
Technical SEO | | yanaiguana1110