Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Are Yellow Pages links good for SEO
-
I have a client that has 2500 yellowpages.com links like this one http://m.yellowpages.com/hillside-nj/guardianship-services Are these SEO relevant? Can they hurt SEO efforts. Is this something should push for clients? Can Yellow pages be a good link building strategy? What say you?
-
These links are coming from when a business advertises with Yellowpages.com. I have seen evidence that they are destroying one of my clients NAP's because each link is coming from a different city that the local business doesn't belong to them. Have your client Stop advertising with them immediately and disavow all links just to be safe.
-
Without having the client's site to be able to check, I'd guess that the reason you're not seeing these links popping up within Open Site Explorer is due to the size of Yellow Pages' site in conjunction with the way that we compile our index.
When we crawl through a site during the indexing process, we limit the number of pages that we'll crawl on a single domain in order to help us sample a broader and more diverse link landscape (or Mozscape, if you will
). There are a few million pages on Yellow Pages' domain, and since we elect to cap out indexing a single domain around ~50,000 pages (I'm uncertain of the exact value), only a relative handful of the most prominent pages on the domain would be included to avoid index saturation. I hope this helps to explain what you're seeing there! -
Hi Miriam,
What a great question. Yellowpages.com has linked to individual blog posts on my clients site from each town listing in New Jersey. I have like 70 posts on the site and there are like 550 twps. in New Jersey so there you go.
They don't show up in my Moz Analytics or open site explorer. I see these links in google search console. I imagine that these are no follow?
Thanks
-
Hey Donald,
YP can be a good citation for a local business but I am puzzled by the sheer number of links you've found - 2500? Most businesses would not have 2500 listings (unless they are McDonald's or something like that). What is the origin of this many links from a single entity?
-
Hi Donald,
I normally stay away from yellowpages as google can see this as spam and even more so when you have 2500 coming from one site. I normally disavow them altogether. If they acted like a other local listing sites and didn't give so many links it's fine but yellowpages is known to do this for sure.
Local Citations can be a great part of your link building but you need to be careful and insure its done right. Here is a page Moz has put together https://cloudz.click/learn/local/listings about local listing/citations and why you should do them and how to get started.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GMB best practice for chiropractic office (individual vs. business pages)
For a chiropractic or other doctor's office with multiple doctors, should each have their own personal Google My Business page page AND a business page for the practice? If they just have a business page now, is it worth creating a page for each of the individual doctors? And what if some of them have different focuses (like a acupuncturist and chiropractor), does that mean you should make individual doctor pages when you otherwise wouldn't bother? And IF we should create pages for the individual doctors, should they all have the same address and website since they work in the same practice. Curious if there is a best practice for this... has anyone seen positive or negative results with or without the individual doctor pages? Thanks!
Local Listings | | Mike-i0 -
Facebook Locations - Good or Bad for Local Rankings?
Our company has multiple (3) offices, including our headquarters, and each has its own Facebook page. Other than the primary company page, the other two locations have only been claimed and do not have posts, reviews, check-ins, etc. Now, Facebook recently granted us access to Facebook Locations, which, if I understand correctly, would remove 2-out-of-3 office pages and add a "Locations" tab to our primary company page where people can see the other offices. _See Starbucks Example: https://www.facebook.com/pg/Starbucks/locations/?ref=page_internal _ I've read mixed reviews regarding using the Locations feature, but nothing definitively answers whether or not this would negatively affect local rankings. Does anyone have firsthand experience going from individual business pages to a single parent business page with Locations? Is there any trustworthy documentation out there about this?
Local Listings | | MPlata1 -
Yext Listings: Why don't I see new inbound links?
The company I work for recently switched over to Yext to manage the local listings for our 275+ locations. Our listings have now been live with Yext for over 3 weeks and I'm wondering A. when should I expect to see new inbound links from these yext listings? and B. In what ways can I expedite the process? I've already re-crawled our site, but is there anything else I can do? This is my first experience with Yext so any thoughts or suggests about how to get the most out of the product would also be appreciated. Thanks,
Local Listings | | AaronPC0 -
Local SEO: Special charakters in brand name?
Hey guys, we run a local gym in Germany located in Nuremberg called: "STUDIO N°1 - natürlich fit". Our domain is: www.studio-no1.de We are currently working on a new website since our current Website isn't really SEO optimized. Until then I would like to start optimizing some off-page attributes. As far as I know one of the main points in Local SEO is that your firm is registered at important directories. In our case we are already registred in most of the important german directories. The problem is that our oficicial company name has a special charakter included. This means that in some cases we have "N°1" and in some others "No1! Our Google Business name for example has "N°1", facbook not (no special charakter allowed). Germanys most important site for listings: Gelbeseiten, doesn't even allow special charakters in brand names.... On which name should I focus to get all the business listings to have identical NAP informations? Does it even matter? Schould I focus on "STUDIO No1 - natürlich fit" or "STUDIO N°1 - natürlich fit"? I hope you could understand my problem. Big Thanks Jonas
Local Listings | | Jo_Da0 -
Is eLocal a scam or legitimate directory for local SEO?
I just got an email from eLocal with information that is way farther off than any other email I have received from directories I know. I ran a search on them, and it definitely seems fishy. Plus, it's not showing up as a problem in my Moz Local account. However, I don't want an inconsistent listing if this is a legitimate site I should correct. Anyone have experience with them? What should I do? Thanks for the assistance, Ruben
Local Listings | | KempRugeLawGroup0 -
Address Format for Local SEO
Hi, Ive been reading how important it is to get the address of a business consistent and written in the right format to help with Local Search Engine Rankings. Is this correct? If this is the case, are there any online generators to help create this html in the right format to put into a webpage. Thank you.
Local Listings | | Ampweb0 -
Wrong Category Displaying Google Business Page?
Our firm keeps displaying "bankruptcy attorney" on google business page. Granted, we do that, as well as a variety of other services, but our primary category is "Personal Injury Attorney". I was told the categories are randomly selected, but I don't think that's true. Every time I've looked (or had other people look for us) on local, it displays as "bankruptcy attorney." What should I do? Is there a way to lock in the "Personal Injury Attorney" category, so it's the one that displays? Should I get rid of all the other categories except for "personal injury attorney?" Any other suggestion? Thanks, Ruben
Local Listings | | KempRugeLawGroup0 -
How to get a verification tick next to the URL in a Google Plus Local page?
Google Plus Local: https://plus.google.com/+PrestedHallFeering Website: www.prested.co.uk So how do I get the verification tick next to the URL on this businesses Google page? Also, even though the website is much strong then those in the map listings for Wedding Venues In Essex, whats preventing this website from appearing in there? My local optimisation knowledge is poor!
Local Listings | | jasondexter0