Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google Rich Snippets in E-commerce Category Pages
-
Hello
Best Practice for rich snippets / structured data in ecommerce category pages?
I put structured markup in the category pages and it seems to have negatively impacted SEO. Webmaster tools is showing about 2.5:1 products to pages ratio.
Should I be putting structured data in category Pages at all?
Thanks for your time
-
Google considers this to be spam. Sometimes pages get away with doing this, but generally you're going to eventually get a manual action reported in Search Console.
-
Hey there, 2 competitors of mine show Reviews/Stars in the search results for their Product Category Pages.
Both of these brands out rank me on everything... They are both page 1.
Do you have any more information on this because I really want to do it... personally i think it makes sense to show an "Average" rating among all products of a specific category... I dont see it as spammy if its accurate/average of the products within.
I'm having a hard time finding reliable information on this.
Thank you
-
OK. Read the docs properly. Any Ideas about Brands?
-
I generally recommend putting basic Product markup (name, price, maybe image, URL pointing to the single product page) at that level. The idea here is to let Google understand that that page contains a big list of products that fit the category as seen in the page title.
DO NOT put reviews at this level--I saw something from Google recently that says they consider that to be a spammy attempt to get ratings snippets in the results for that page. Put the reviews only at the single product page level.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My product category pages are not being indexed on google can someone help?
My website has been indexed on google and all of its pages can be found on google except for the product category pages - which are where we want our traffic heading to, so this is a big problem for us. Our website is www.skirtinguk.com And an example of a page that isn't being indexed is https://www.skirtinguk.com/product-category/mdf-skirting-board/
Intermediate & Advanced SEO | | chelseaskirtinguk0 -
Schema markup concerning category pages on an ecommerce site
We are adding json+ld data to an ecommerce site and myself and one of the other people working on the site are having a minor disagreement on things. What it comes down to is how to mark up the category page. One of us says it needs to be marked up with as an Itempage, https://schema.org/ItemPage The other says it needs to be marked up as products, with multiple product instances in the schema, https://schema.org/Product The main sticking point on the Itemlist is that Itemlist is a child of intangible, so there is a feeling that should be used for things like track listings or other arbitrary data.
Intermediate & Advanced SEO | | LesleyPaone2 -
Why is Google ranking irrelevant / not preferred pages for keywords?
Over the past few months we have been chipping away at duplicate content issues. We know this is our biggest issue and is working against us. However, it is due to this client also owning the competitor site. Therefore, product merchandise and top level categories are highly similar, including a shared server. Our rank is suffering major for this, which we understand. However, as we make changes, and I track and perform test searches, the pages that Google ranks for keywords never seems to match or make sense, at all. For example, I search for "solid scrub tops" and it ranks the "print scrub tops" category. Or the "Men Clearance" page is ranking for keyword "Women Scrub Pants". Or, I will search for a specific brand, and it ranks a completely different brand. Has anyone else seen this behavior with duplicate content issues? Or is it an issue with some other penalty? At this point, our only option is to test something and see what impact it has, but it is difficult to do when keywords do not align with content.
Intermediate & Advanced SEO | | lunavista-comm0 -
Does Google give weight to the default measurement units (metric / imperial) on pages?
Hi, We run a series of weather websites that cater for the units (feet, metres, Celsius, Fahrenheight etc.) for the users by means of detecting their geo-location. So users in the US see the site in feet, Fahrenheight and pretty much the rest of the world gets metric units. My concern is that if we view the cached version of our pages as seen by the Googlebot out of Mountain View, California, it shows that our geoIP switch to imperial units has been activated for every location in the World. The question is, does the fact that we appear to cater for countries who use metric units by showing (in Google's eyes) Imperial units by default count against us from an SEO point of view? Thanks in advance for any comments, Nick
Intermediate & Advanced SEO | | nickruss0 -
How Do You Remove Video Thumbnails From Google Search Result Pages?
This is going to be a long question, but, in a nutshell, I am asking if anyone knows how to remove video thumbnails from Google's search result pages? We have had video thumbnails show up next to many of our organic listings in Google's search result pages for several months. To be clear, these are organic listings for our site, not results from performing a video search. When you click on the thumbnail or our listing title, you go to the same page on our site - a list of products or the product page. Although it was initially believed that these thumbnails drew the eye to our listings and that we would receive more traffic, we are actually seeing severe year over year declines in traffic to our category pages with thumbnails vs. category pages without thumbnails (where average rank remained relatively constant). We believe this decline is due to several things: An old date stamp that makes our listing look outdated (despite the fact that we can prove Google has spidered and updated their cache of these pages as recent as 2 days ago). We have no idea where Google is getting this datestamp from. An unrelated thumbnail to the page title, etc. - sometimes a picture of a man's face when the category is for women's handbags A difference in intent - user intends to shop or browse, not watch a video. They skip our listing because it looks like a video even though both the thumbnail and our listing click through to a category page of products. So we want to remove these video thumbnails from Google's search results without removing our pages from the index. Does anyone know how to do this? We believed that this connection between category page and video was happening in our video sitemap. We have removed all reference to video and category pages in the sitemap. After making this change and resubmitting the sitemap in Webmaster Tools, we have not seen any changes in the search results (it's been over 2 weeks). I've been reading and it appears many believe that Google can identify video embedded in pages. That makes sense. We can certainly remove videos from our category pages to truly remove the connection between category page URL and video thumbnail. However, I don't believe this is enough because in some cases you can find video thumbnails next to listings where the page has not had a video thumbnail in months (example: search for "leather handbags" and find www.ebags.com/category/handbags/m/leather - that video does not exist on that page and has not for months. Similarly, do a search for "handbags" and find www.ebags.com/department/handbags. That video has not been on that page since 2010. Any ideas?
Intermediate & Advanced SEO | | SharieBags0 -
E-commerce site, one product multiple categories best practice
Hi there, We have an e-commerce shopping site with over 8000 products and over 100 categories. Some sub categories belong to multiple categories - for example, A Christmas trees can be under "Gardening > Plants > Trees" and under "Gifts > Holidays > Christmas > Trees" The product itself (example: Scandinavian Xmas Tree) can naturally belong to both these categories as well. Naturally these two (or more) categories have different breadcrumbs, different navigation bars, etc. From an SEO point of view, to avoid duplicate content issues, I see the following options: Use the same URL and change the content of the page (breadcrumbs and menus) based on the referral path. Kind of cloaking. Use the same URL and display only one "main" version of breadcrumbs and menus. Possibly add the other "not main" categories as links to the category / product page. Use a different URL based on where we came from and do nothing (will create essentially the same content on different urls except breadcrumbs and menus - there's a possibiliy to change the category text and page title as well) Use a different URL based on where we came from with different menus and breadcrumbs and use rel=canonical that points to the "main" category / product pages This is a very interesting issue and I would love to hear what you guys think as we are finalizing plans for a new website and would like to get the most out of it. Thank you all!
Intermediate & Advanced SEO | | arikbar0 -
Indexed Pages in Google, How do I find Out?
Is there a way to get a list of pages that google has indexed? Is there some software that can do this? I do not have access to webmaster tools, so hoping there is another way to do this. Would be great if I could also see if the indexed page is a 404 or other Thanks for your help, sorry if its basic question 😞
Intermediate & Advanced SEO | | JohnPeters0 -
NOINDEX listing pages: Page 2, Page 3... etc?
Would it be beneficial to NOINDEX category listing pages except for the first page. For example on this site: http://flyawaysimulation.com/downloads/101/fsx-missions/ Has lots of pages such as Page 2, Page 3, Page 4... etc: http://www.google.com/search?q=site%3Aflyawaysimulation.com+fsx+missions Would there be any SEO benefit of NOINDEX on these pages? Of course, FOLLOW is default, so links would still be followed and juice applied. Your thoughts and suggestions are much appreciated.
Intermediate & Advanced SEO | | Peter2640