Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Pros and cons of video onsite or youtube
-
what are the pros and cons of placing videos on the native website as opposed to pushing the you tube channel?
If I move the youtube and vimeo to the native website will i loose all the link juice?
is there an easy way to have transcript of the audio as html in the site?
-
CON:
"if your video ranks, it will direct users to youtube, not your website - so there is limited SEO value from that perspective."I agree with this. Having your traffic directed to YouTube doesnt really do your site or traffic any favors, BUT you can include links in the description and on the video overlays to combat this.
Vimeo Pro allows you to directly embed vidoes on your site, and not have the branded video player.
PRO:
Its free, and really easy to use/upload/delete/share/modify.
A lot of people use YouTube. Seriously.
Google indexes YouTube videos in search result pages
Can overlay ads on your videos for extra revenue
Vimeo is $100 a year iirc.
Videos all under one account, and uses gmail account to manage/log inTo be honest, I don't think it makes a difference. I would focus on spending extra time on your video, to make it more "conversion-friendly". Spend more time on your message, and what you want to communicate to your viewer. That way, it wont matter where you host it, people will want to come see you.
-
These are the pros and cons of youtube from my perspective:
**Pros: **Youtube videos will likely get more eyeballs. Loading videos to youtube are better for virality, sharability, and exposure. Youtube is great for generating top-of-the-funnel type of awareness
**Cons: **It is fairly challenging to drive traffic from youtube to your website for a conversion. Also, if your video ranks, it will direct users to youtube, not your website - so there is limited SEO value from that perspective.
Vat19.com is a company that uses the virality of youtube to it's advantage with their product videos. If you are looking for an alternative, I really like Wistia.com if you would like to use rich snippets and use videos to drive traffic to your site through rich snippets, embeds etc.
As far as transcripts go, https://www.speechpad.com/ is great if you are willing to pay for the service, otherwise you could just type it our if you have the time.
I hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Video titles and descriptions
Hi everyone, I have a question about embedding videos on a website: if you optimize the title and description for the video in Youtube, will these be taken into account for the ranking of the page where the video is embedded? Or will only the Youtube link for the video show in SERP's, instead of the page itself? I've read in a post of Phil Nottingham that it's usually not a good idea to embed a Youtube video on your own site, but use Wistia instead, exactly to avoid cannibalisation of your own rankings. Is this correct? Thanks!
Intermediate & Advanced SEO | | Mat_C0 -
Schema types for webinars, infographics, datasheets, product videos and eBooks
Hi, I’m looking to add Schema markup to my company pages’s webinar page (recording past webinars) and data sheets, infographics, product videos, eBooks/white papers. For eBooks, I am primarily referring to a landing page with a gate to download a PDF document. I’m trying to determine the best markup type: For Webinars, I’ve seen suggestions to use “Event” type but that seems appropriate for future events, not something like a recorded webinar, which is not time-sensitive, unlike a live event. However, I see a StackOverflow forum to use http://schema.org/recordedIn for recorded webinars. For eBooks and White Papers, I see a few potential schema types: https://schema.org/DigitalDocument https://schema.org/CreativeWork http://schema.org/EBook (or https://schema.org/Book and then book format type of Ebook)
Intermediate & Advanced SEO | | WhiteHat10 -
Onsite Videos- Multiple on a Single Page- How to Optimize?
I have a specific page which needs multiple videos. A primary video of the client (Youtube Video) and two secondary videos with patient testimonials (Wistia Videos). Here is the actual page: https://www.johnbarrasdds.com/houston-tmj-dentist/ My understanding is Google only values the first video on a page. Is this accurate and either way what is the best practice for how to post the second group of videos and gain SEO value? Thanks!
Intermediate & Advanced SEO | | mgordon0 -
What are the pros & cons of recycling an old domain name?
Hi, Old domain name is about books and book buyback. It had about 1000 pages at one time, been around since 2006, and still shows in Open Site Explorer as 86 links from from 46 domains, PA 43 DA 35, spam score of 4. The 4 evidently relates to low number of internal links and no contact info. The domain name's ownership hasn't changed, but for the last year has either not been up at all or only the homepage in the last couple of months. Now the idea is to maybe re-purpose it for place rating content... no more book content... totally different subject matter. Is this an organic search advantage or would it be better to start fresh with a new domain name? Is Google going to have a harder time seeing it as relevant for a new subject (with good new content) or seeing a new site as important? Thanks... Darcy
Intermediate & Advanced SEO | | 945010 -
How can I make sure Google is crawling a link from an iframe (video)?
Do they crawl backlinks from an iframe example from a Youtube video embedded in a blog post? TIA!
Intermediate & Advanced SEO | | zpm20140 -
Posting same video on both Vimeo and Youtube
A client likes the control of Vimeo Pro for embedding videos on site, but for search purposes would like to create a YouTube channel with the same videos, perhaps with altered titles and descriptions. This is the same video content in two places - will we run into duplicate content issues? Thank you, Stephen
Intermediate & Advanced SEO | | PerfectPitchConcepts0 -
How much impact do Youtube transcripts have?
We're considering transcribing our videos. It's a significant enough expense that we have to be sure of the impact. 1. How much effect do the transcripts have on Youtube SEO rankings? 2. Should we also post the transcripts beneath the video, or is uploading them sufficient? If we didn't post the transcripts, we'd just write custom keyword rich text for each video. We could post both keyword text and transcript text, but that may be too wordy. Does anyone have experience on how much Youtube transcripts impact rankings? Thanks
Intermediate & Advanced SEO | | lighttable0 -
Should we stream videos from a subdomain or subfolder?
This is causing some hand-wrangling and I need some help. Let's say we were developing rich video content for our products and our agency is hosting the content on a new external server. There are already plans to link to these videos from product detail pages, category pages, and landing pages on our main website: www.example.com. Would it be better to create a new subdomain or to use a subfolder with a reverse proxy technique for this video content? It's not truly a microsite and will not have a gallery page to navigate the various videos. For example, would it be better to use this: video.example.com/ ...or this (executed with a reverse proxy😞 www.example.com/video/ Of course, regardless of whether this new content will live on a subdomain or within a subfolder, we plan on creating a video Sitemap using guidance from Justin Hammack in this terrific post.
Intermediate & Advanced SEO | | Ryan-Ricketts1
