Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why is redirecting all broken pages to the homepage is a bad idea?
-
I have a site where all broken pages are redirected to the homepage. I've been told that it's a bad idea in terms of SEO. I just can't figure out why
-
One SEO implication that redirecting all of your error 404s to the home page is that it could lead to Google and other search engines to flag your site for having 'soft 404 errors.'
Best practice is to have a custom 404 page, that returns a 404 message, that then helps the end user find what they are looking for. Either a list of top categories, a search box, or a phone # to call tech support.
Here's what Google says about why you shouldn't do this:
https://support.google.com/webmasters/answer/181708?hl=enReturning a code other than 404 or 410 for a non-existent page (or redirecting users to another page, such as the homepage, instead of returning a 404) can be problematic. Firstly, it tells search engines that there’s a real page at that URL. As a result, that URL may be crawled and its content indexed. Because of the time Googlebot spends on non-existent pages, your unique URLs may not be discovered as quickly or visited as frequently and your site’s crawl coverage may be impacted (also, you probably don’t want your site to rank well for the search query [File not found]).
We recommend that you always return a 404 (Not found) or a 410 (Gone) response code in response to a request for a non-existing page. You can improve the user experience by configuring your site to display a custom 404 page when returning a 404 response code. For example, you could create a page containing a list of your most popular pages, or a link to your home page, or a feedback link. You can also use the Webmaster Tools Custom 404 widget to add a search box and more site search options to your site. But it’s important to remember that it’s not enough to just create a page that displays a 404 message. You also need to return the correct 404 or 410 HTTP response code.
-
Thank you for that clarification.
-
"I have a site where all broken pages are redirected to the homepage. I've been told that it's a bad idea in terms of SEO. I just can't figure out why :)"
"I am not sure what type of site you have but I have a Ecommerce site and when I remove a product I redirect it to the category page it was in."
You've given two different statements. Best practice to to 301 to the most relevant page.
You can also redirect to similar products.
-
I am not sure what type of site you have but I have a Ecommerce site and when I remove a product I redirect it to the category page it was in.
-
You are meant to redirect to the closest relevant page if you redirect to the home page it looks like your trying to cheat Google into ranking your home page. It also means the redirect are not given as much value as if you were to redirect to a relevant page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Break
Hey guys, A client has asked us to install a page break function on their Wordpress site in the hope of increasing page count. It's a very common practice but have never used it as part of a strategy. Any thoughts, pros or cons?
Content Development | | wearehappymedia0 -
Any Idea who i can contact at Google Finance?
Hi Everyone, I run a popular news site and we are already working with Yahoo Finance, CNN, USA Today, CNBC, etc...
Content Development | | fattestcat
The one site we really also want to start working with is Google Finance - but there is no way as far as i can see of getting in touch with them. Our content is the best in our sector and every news site we pitch we almost always start a relationship with - i just need an in. Does anyone know who to contact or how to get in touch with them? Thanks for any advice. James0 -
How many words per page?
I know this has been answered before, but I don't think it has been in about a year (and we all know how quickly the SEO landscape can change). We're having a little debate on it right now and I'd be curious to get some feedback from the community. What is the minimum number of words you would use on a page? Does it matter to you if it's a second tier (website.com/x) or third tier (website.com/x/y) page? It's always a tough sell on design between trying to keep it clean and trying to provide a lot of useful information. I'd be curious what your thoughts are. Thanks! -Adam
Content Development | | AdamWormann1 -
How do I redirect a page that no longer exists?
I changed the name of a blog article I wrote and the original name is giving a 404 error. I am not sure why it isn't being directed like the other articles I renamed to improve SEO. Since the webpage no longer exists, I don't know how to redirect it. I use Wordpress and Thesis. Thanks!
Content Development | | dealblogger0 -
Services Page vs Page For Each Service Offered
Read an interesting article about how websites with just a "services" page suffer and they should try to create a meaningful page for each service they offer... Read so many blogs right now that I can't remember where I saw it
Content Development | | JamesFx0 -
How many words should be placed on a home page, category pages, and product pages?
To optimize content for a website, how many words should be provided for a home page, category page and a product page?
Content Development | | gallreddy0 -
Should I Have No Index, No Follow On Blog Category & Tag Pages?
At some point in the past I read or was told that No Index, No Follow tags on category and tag pages were a good thing on a standard WordPress blog in order to prevent duplicate content issues. Is this still true or was it ever true?
Content Development | | eTundra0