Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keyword Phrases - Can You Break Them Up?
-
Can you break up a search query across a sentence and have Google still recognize which query you are targeting?
Let's say I'm trying to rank a page for the phrase "best haircuts calgary".
Is Google's algorithm advanced enough to look at page title "Best Haircuts - Where To Get Them In Calgary" and know it's targeting the query "best haircuts calgary"?
If it can't do this right now, I could see it advancing to this at some point in the future, which would then change the game quite a bit in terms of how creative you can get creating pages for queries.
-
Kane,
I could not agree with you more. For instance I have a client that currently has 26,000 visitors a day because of a awesome campaign that went viral could not be happier. One page that contains the news story receives 10,000 visitors. While the homepage might get much of the direct traffic from all the news sources online there is a call to action to view the specialty item. Sorry I can't get more into it.
Either way we just picked up traffic immensely and because of the amount of social sharing along with the incredible link velocity being pushed to the homepage and the item page only granite the item page is starting to get more links and the shares are beyond what the home page is by tens of thousands.
What I'm getting at is because of the links and the social aspect the fact that this keeps snowballing is something I'm extremely proud of.
We are going to be on the largest news network morning show next week and I anticipate this is just the beginning of the attention focused on just to pages 1 being the home.
So obviously I know you are right the more links and social shares the better the page will rank I could write gobbledygook is the title and it would still Get insane traffic.
I hope that helps,
Thomas
-
So - hard to give a good answer for this aside from subjective opinion of what we've noticed recently. And, whatever answer I write will probably be dated 3 to 6 months from now.
With that said, the above answers are about right. Google should be able to understand these, and probably does (especially when there are no exact match results), but that doesn't mean that the page will rank if there are a bunch of people specifically targeting the "best haircuts calgary" variation.
If there were two pages, one with a split keyword and multiple links and social shares, and the other one with an exact match keyword and zero links or social shares - I'd put my money on the page with the split keyword.
-
It's one thing to understand it, but does it mean the same thing to Google in terms of ranking the page?
Let's say you have two pages that are exactly the same except for the page title:
"best haircuts calgary - where to get them?"
"where in calgary to get the best haircuts"
Duplicate content aside, do you think Google would rank one of those higher than the other for the query "best haircuts calgary", or rank them the same?
-
Hi Steve,
On page title tags are just one element that Google looks at when placing you in the SERP's. In addition to the on page you also need to have strong off page elements signalling the importance of that phrase to Google on your site. One of our clients is ranking at the top for a non profit keyword even through a different variation of that keyword phrase is mentioned on the title tag.
Cheers,
-
Yes Google could easily understand that and I agree with you quite a bit I think some of the stuff that's coming down the pipe in the next few years will be complete game changers and nothing we could expect not everything but they'll be some things that no one expected of course.
I think Google is going to get more and more personal the fact they use Gmail, android phones Google is an ISP now there kind of a monopoly taken over but we have to live with them.
But Do not jump the gun didn't think that anything you think is possible is going to work to get you ranked right now follow their rules. Until they change.
I think your predictions are correct.
Sincerely,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Suddenly keywords Disappeared from Google Search Results
Hello Guys Please help me, suddenly all of my site's keywords are disappeared from google search result, most of keywords are no.1 on google but today after 6pm i see the traffic decreasing and when i search my keywords there is no any keywords in search result. Only homepage keyword is showing. Please Help what is Happening with me.
Intermediate & Advanced SEO | | mianazeem4180 -
Keyword difficulty and time to rank
Hello, Is there a correlation between the keyword difficult and the time it takes to rank ? In other words let's say I try to rank for the keyword "seo" and it is going to take 2 years to rank 1 st whereas if I go for "best seo tools in 2018" and it takes just 2 weeks ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
How can I make a list of all URLs indexed by Google?
I started working for this eCommerce site 2 months ago, and my SEO site audit revealed a massive spider trap. The site should have been 3500-ish pages, but Google has over 30K pages in its index. I'm trying to find a effective way of making a list of all URLs indexed by Google. Anyone? (I basically want to build a sitemap with all the indexed spider trap URLs, then set up 301 on those, then ping Google with the "defective" sitemap so they can see what the site really looks like and remove those URLs, shrinking the site back to around 3500 pages)
Intermediate & Advanced SEO | | Bryggselv.no0 -
Can you buy backlinks from fiverr?
Hi Mozers, I though a while ago I heard that buying backlinks was a no go, until I seen and read this article: I notice the guy that wrote the article suggested that you can buy backlinks from fiverr, and also just make sure they are do-follow backlinks. Can someone please correct me and perhaps clear my confusion over this. As far as I knew it was best to build backlinks by doing guest posting and engaging in relevant forums? Heres the article: http://socialmediafuze.com/10-backlink-strategies-business/ Thanks guys
Intermediate & Advanced SEO | | edward-may2 -
"Null" appearing as top keyword in "Content Keywords" under Google index in Google Search Console
Hi, "Null" is appearing as top keyword in Google search console > Google Index > Content Keywords for our site http://goo.gl/cKaQ4K . We do not use "null" as keyword on site. We are not able to find why Google is treating "null" as a keyword for our site. Is anyone facing such issue. Thanks & Regards
Intermediate & Advanced SEO | | vivekrathore0 -
How to combine 2 pages (same domain) that rank for same keyword?
Hi Mozzers, A quick question. In the last few months I have noticed that for a number of keywords I am having 2 different pages on my domain show up in the SERP. Always right next to each other (for example, position #7 and #8 or #3 and #4). So in the SERP it looks something like: www.mycompetition1.com www.mycompetition2.com www.mywebsite.com/page1.html
Intermediate & Advanced SEO | | rayvensoft
4) www.mywebsite.com**/page2.html**
5) www.mycompetition3.com Now, I actually need both pages since the content on both pages is different - but on the same topic. Both pages have links to them, but page1.html always tends to have more. So, what is the best practice to tell Google that I only want 1 page to rank? Of course, the idea is that by combining the SEO Juice of both pages, I can push my way up to position 2 or 1. Does anybody have any experience in this? Any advice is much appreciated.0 -
Can Google Read Text in Carousel
so what is the best practice for getting Google to be able to read text that populates via JQuery in a carousel. If the text is originally display none, is Google going to be able to crawl it? Are there any limits to what Google can crawl when it comes to JavaScript and text? Or is it always better just to hardcopy the text on the page source?
Intermediate & Advanced SEO | | imageworks-2612900 -
Can Affiliate Links Harm Your Rank?
Does Google interpret Affiliate links as paid links? If so, can Affiliate links harm your rank if they are not properly tagged with a no-follow? Thanks.
Intermediate & Advanced SEO | | AWCthreads0