Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keyword Phrases - Can You Break Them Up?
-
Can you break up a search query across a sentence and have Google still recognize which query you are targeting?
Let's say I'm trying to rank a page for the phrase "best haircuts calgary".
Is Google's algorithm advanced enough to look at page title "Best Haircuts - Where To Get Them In Calgary" and know it's targeting the query "best haircuts calgary"?
If it can't do this right now, I could see it advancing to this at some point in the future, which would then change the game quite a bit in terms of how creative you can get creating pages for queries.
-
Kane,
I could not agree with you more. For instance I have a client that currently has 26,000 visitors a day because of a awesome campaign that went viral could not be happier. One page that contains the news story receives 10,000 visitors. While the homepage might get much of the direct traffic from all the news sources online there is a call to action to view the specialty item. Sorry I can't get more into it.
Either way we just picked up traffic immensely and because of the amount of social sharing along with the incredible link velocity being pushed to the homepage and the item page only granite the item page is starting to get more links and the shares are beyond what the home page is by tens of thousands.
What I'm getting at is because of the links and the social aspect the fact that this keeps snowballing is something I'm extremely proud of.
We are going to be on the largest news network morning show next week and I anticipate this is just the beginning of the attention focused on just to pages 1 being the home.
So obviously I know you are right the more links and social shares the better the page will rank I could write gobbledygook is the title and it would still Get insane traffic.
I hope that helps,
Thomas
-
So - hard to give a good answer for this aside from subjective opinion of what we've noticed recently. And, whatever answer I write will probably be dated 3 to 6 months from now.
With that said, the above answers are about right. Google should be able to understand these, and probably does (especially when there are no exact match results), but that doesn't mean that the page will rank if there are a bunch of people specifically targeting the "best haircuts calgary" variation.
If there were two pages, one with a split keyword and multiple links and social shares, and the other one with an exact match keyword and zero links or social shares - I'd put my money on the page with the split keyword.
-
It's one thing to understand it, but does it mean the same thing to Google in terms of ranking the page?
Let's say you have two pages that are exactly the same except for the page title:
"best haircuts calgary - where to get them?"
"where in calgary to get the best haircuts"
Duplicate content aside, do you think Google would rank one of those higher than the other for the query "best haircuts calgary", or rank them the same?
-
Hi Steve,
On page title tags are just one element that Google looks at when placing you in the SERP's. In addition to the on page you also need to have strong off page elements signalling the importance of that phrase to Google on your site. One of our clients is ranking at the top for a non profit keyword even through a different variation of that keyword phrase is mentioned on the title tag.
Cheers,
-
Yes Google could easily understand that and I agree with you quite a bit I think some of the stuff that's coming down the pipe in the next few years will be complete game changers and nothing we could expect not everything but they'll be some things that no one expected of course.
I think Google is going to get more and more personal the fact they use Gmail, android phones Google is an ISP now there kind of a monopoly taken over but we have to live with them.
But Do not jump the gun didn't think that anything you think is possible is going to work to get you ranked right now follow their rules. Until they change.
I think your predictions are correct.
Sincerely,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does the order of the keywords affect my SERP? And what can I do to improve?
Hi all, So, if you google "london life coach" my site appears #2 (www.nickhatter.com) But if you google "life coach London" my SERP seems to fluctuate between #3 up to #6. If you google "life coach in London" my SERP is a solid #2/3. I don't get it all. Would someone care to explain? Also, if you have any tips on how I might improve the EAT of my website please do feel free to weigh in! Many thanks,
Intermediate & Advanced SEO | | NickHatster
Nick0 -
Can I add FAQS schema on my homepage?
Hello, can we have the FAQ code on the homepage (staff time)? we have written some questions and answers in the drop-down list on the homepage, and also add the schema code script to one tag of the page, but it does not work!
Intermediate & Advanced SEO | | fbowable0 -
Can you buy backlinks from fiverr?
Hi Mozers, I though a while ago I heard that buying backlinks was a no go, until I seen and read this article: I notice the guy that wrote the article suggested that you can buy backlinks from fiverr, and also just make sure they are do-follow backlinks. Can someone please correct me and perhaps clear my confusion over this. As far as I knew it was best to build backlinks by doing guest posting and engaging in relevant forums? Heres the article: http://socialmediafuze.com/10-backlink-strategies-business/ Thanks guys
Intermediate & Advanced SEO | | edward-may2 -
My website is not ranking for primary keywords in Google
I need help regarding some SEO strategy that need to be implemented to my website http://goo.gl/AiOgu1 . My website is a leading live chat product, daily it receives around 2000 unique visitors. Initially the website was impacted by manual link penalty, I cleaned up lot of backlinks, the website revoked from the penalty some where around June'14. Most of the secondary and longtail Keywords started ranking in Google, but unfortunately, it do not rank well for the primary keywords like (live chat, live chat software, helpdesk etc). Since I have done lot of onsite changes and even revamped the content but till now I dont find any improvement. I am unable to understand where I have got structed.
Intermediate & Advanced SEO | | sandeep.clickdesk
can anyone help me out?0 -
Can we retrieve all 404 pages of my site?
Hi, Can we retrieve all 404 pages of my site? is there any syntax i can use in Google search to list just pages that give 404? Tool/Site that can scan all pages in Google Index and give me this report. Thanks
Intermediate & Advanced SEO | | mtthompsons0 -
Is it better to use geo-targeted keywords or add the locations as separate keywords?
For example... state keyword (nyc real estate) or keyword, state (nyc, real estate) = 2 keywords Thanks in advance!
Intermediate & Advanced SEO | | Cyclone0 -
Exact keyword URL or not?
Hi all, I have a quick question about the proper use of permalinks. Let's say that I have a website about sports and I want to create an internal page dedicated to shoes. I know that the keyword "shoe" has 15.000 monthly visits, while the keyword "shoes" has 1.000 monthly visits. How do I have to name the internal page? http://www.example.com/shoe or http://www.example.com/shoes (with a final 's')? I would think that by naming the URL http://www.example.com/shoes, the search engine would consider that page for the keywords "shoe" and "shoes", but I am not sure about it. Should I create a URL that only focuses on one specific keyword ("shoe", in this example) or a URL that may encompass more than one keyword ("shoe" and "shoes")? I hope this is clear. Thank you for your time and help. All best, Sal
Intermediate & Advanced SEO | | salvyy0 -
Wordtracker vs Google Keyword Tool
When I find keyword opportunities in Wordtracker, I'll sometimes run them through Adwords Keyword tool only to find that Google says these keywords have 0 search volume. Would you use these keywords even though Google says users aren't searching for them?
Intermediate & Advanced SEO | | nicole.healthline0