Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google Analytics CPC and PPC not Matching
-
Hi
Why do our CPC in Google Analytic not match our PPC in Adword, surely they should be identical? We have Auto-tagging switched on and data in our history is wrong so it is not a timing issue.
Thanks
-
Hey! This is a common issue between AdWords and GA. Analytics is tracking the number of visits, and AdWords is tracking the number of clicks. I'm not completely up to speed on what qualifies as an actual Visit to GA but it's not the same as what you're paying for. Sometimes when people don't stay long enough to count as a GA defined visit, it won't appear when reviewing traffic sources.
And when you see higher numbers in GA than in AdWords, there are a few other things that could be happening as well. AdWords is always about 4-6 hours behind the real up to date time. So as long as you aren't looking at today only, this shouldn't be a factor. Google also will credit you for what they believe to be fraudulent clicks, so they will also lower your numbers in AdWords.
What kind of variance are you seeing?
Also, you may want to look at the Advertising>AdWords>Campaigns section instead of the Traffic Sources section. I don't know when Analytics starts tracking last non-direct touch (if that's only in the goals or if that's throughout). But as soon as you leave the Advertising tab, things start to get wonky.
-
-
I have just noticed one instance where Adwords clicks are higher..thus breaking the theory
-
Hi
Yes they are linked. I think I may have just solved it. In Google under Traffic Sources the "google / cpc" is always a bit higher than the clicks in Adwords for a given period. On looking into the data more I can see that they are reporting the same keywords but on some of the keywords GA is reporting a few more clicks. I am guessing this is due to people revisiting. Is it that GA records the second visit again but adwords only records the original click?
Does this theory sound right? It the only thing I can think of. I suppose another way to ask the same question is "Does GA record revisits but adwords doesn't?"
Thanks
-
Sorry, I'm not sure I understand.
Is data in Advertising -> Adwords in Google Analytics not matching data in Google Adwords?
Are your Google Adwords and Google Analytics accounts linked?
-
Sorry I should have made it clearer. By CPC I mean the traffic source. Paid clicks as opposed to Organic clicks
I would expect that the CPC source in GA to match the PPC clicks in Adwords but they don't
-
Have you got the correct currency set in Google Analytics?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website is flagged as Compromised Site by Google
Hi everyone, We have been running Google Ads for a while now and last week all of our Google Ads were paused with reason Compromised Site. We reached out to Google and they identify this page as one of the affected page: https://manpower.com.vn/vi/dich-vu-san-dau-nguoi-and-tu-van-nhan-su-cap-cao? The malicious links they found are:
Paid Search Marketing | | ManpowerVietnam
• googie-anaiytics[.]com
• vty68[.]net We have asked our Website vendor to scan and they found nothing. We would be greatly appreciated if you could help. I tried Google Search Console and even the tool Google Safe Browsing that Google itself suggested but both the tools showed that our website does not have any malicious links at all. And yet Google Ads support team keeps telling us our page contains these links. I am wondering if anyone in the community has experienced this before and how did you address this issue. Or could you guys please help to share any tools that you know can do a deep scan on this page and if possible our entire website to help us identify where the links are located? Please let me know if you need any additional information from us and I would be happy to provide it.3 -
Unsolved How should I update the grouping of keywords in a google ads account
hi, I have a google adwords account running for a while in a fairly competitive market in a major city so there is only one geo location with many suburbs or council areas as popular searched. I have keywords that are 2-4 words long and very similar. I have had one keyword in its own campaign, several in one campaign and a location campaign. The location campaign has several adgroups for specific suburbs. My question is that the most popular search terms are similar but in different campaigns and I am wondering if this is not the best way. for example I have these keywords in separate campaigns as exact match and phrase match
Paid Search Marketing | | salliWW
rubbish removal
rubbish removal near me
rubbish removal Washington But the way google uses exact match seems to be changing and I am concerned these would be best in one adgroup. Also these keywords trigger similar phrases, for example, waste removal. Is it best to put them in one campaign with one ad group or one campaign with separate adgroups, or leave as is. As competition has increased I need to bid for top of page now and need to keep budget rises as little as possible..0 -
Clients Keep Googling Themselves
Hi, I have a common problem with my clients where they google their own business name or keywords they want to rank for and freak out when they don't show up on the first page of results. The same is true for my paid search clients. Is there a good way I can explain to them how Googleing themselves is not the best way to know if they are performing well? If there is an article out there that explains it that I can share that would be even better.
Paid Search Marketing | | GuardianOwlDigital0 -
Will pausing my AdWords PPC campaigns impact my organic rankings?
Over 95% of my revenue comes from organic search; less than 5% comes from AdWords PPC (all other sources account for about 1-2%). My ROI on AdWords is roughly zero. It's negative if you include opportunity costs. My question is: if I pause all of my AdWords campaigns, is there ANY chance that my organic rankings (and organic click-through rates) will suffer? This is really two questions. First, could Google retaliate to my reduced ad spending by dropping my rankings? Second, will searchers think differently about my organic link if they don't also see the accompanying paid link on the SERP?
Paid Search Marketing | | ahirai2 -
Google Analytics showing my Adwords campaign bounce rate at 0%
I am relatively new to Adwords, and I can't figure out why the Adwords section of Analytics is showing all my site visitors at 0% bounce rate. Does that mean the account connection is not done right? Obviously Google ads are not a 0% bounce rate. If I can't get that to work, does anyone know how Google ads appear in Traffic? Is it Direct or Referral? I'm sure there's some simple answer I'm just not aware of, I would appreciate anyone's help. Thanks!
Paid Search Marketing | | Crystalline_150 -
PPC sessions being counted as organic in GA
I am coming across a very frustrating phenomenon in one of my PPC campaign reporting. In short: I believe that GA is counting some of my PPC sessions as organic (not provided). Has anybody come across this before? I believe they are being counted as organic because of the following: the website is brand new and does not rank for anything but their branded terms the few keywords showing up in GA are the terms we target our PPC towards the amount of sessions of Paid Search (in channels) and AdWords sessions don't match up (The number of actual PPC clicks is substantially higher than the Paid Search sessions) PPC clicks and sessions don't even match up in the AdWords part of GA GWT shows 0% CTR for any non branded terms Tell me I am crazy, but I really don't think I am. I just don't have the hard evidence to back it up. Any help is greatly appreciated.
Paid Search Marketing | | Rebecca.Holloway0 -
Google URL Builder / Campaign Tracking on two Different Domain using the Same Analytics Code
Hey Everyone, I think I know the answer to this but I'd like to get some confirmation. I currently have a landing page at "www.xyz.com", it's a separate domain in which only the landing page exists and not a vanity URL which redirects. However, the navigation and all the links on "www.xyz.com" actually link out to "www.abc.com". The domain / landing page "xyz" has the same analytics tracking code as domain "www.abc.com". My question is this, if I use Google URL builder to create custom URL's to track for each ad that I'm running in Adwords, will this data show up in the analytics of "abc" even though it's a separate domain because it has the same analytics code? In other words, does campaign data show only if the domain and the google analytics code line up, or does the domain not matter and as long as you have the same analytics code (despite two separate domains) that campaign data (built through Google URL builder) will show? My hunch and best guess it that as long as the analytics code is the same (regardless of a separate domain) that the data in campaign will show with the custom URL's I build. I'm aware that I can test this and I will but I'd like to get an idea from the community first to make things easier. Anybody have experience with this? Answers greatly appreciated! Thanks!
Paid Search Marketing | | EvansHunt0 -
Using the same landing page for seo and ppc
When does it make sense to create one landing page for both seo and ppc?
Paid Search Marketing | | melen0
