Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is a good CTR for a Google AdWords Remarketing banner campaign?
-
Hello there, given that in the banners we offer a promotion with "some bonus if you sign up", what is from your experience a good CTR for a Google AdWords Remarketing banner campaign?
Many thanks to everyone that answers.
YESdesign
-
Many thanks Rui, we'll try Yahoo! and Bing advertising.
-
I have no idea what a good CTR would be for the fields you mentioned
You should start the campaigns, split test different ads with different images, headlines, CTAs etc for your remarketing campaigns and keep improving your CTRs
Is in your opinion the Remarketing a good solution, in terms of increaseing the PPC budget by a reasonable profit margin for these 4 market fields (a, b, c, d )?
if the website is set up correctly, then remarketing can work well for all of these. if it's leather bags and they added the bag to the checkout but didn't proceed, then you can target these people specifically and lure them back to the website to finish the transaction.
I assume with automotive the objective is to get their contact details in which case remarketing will work well
Which kind of PPC (other than AdWords) would you use for them?
well i don't know the specifics of the business so it's difficult to say
for online printing, if it involves printing photos, then fb marketing can work well. leather bags could also work well on fb
beds and mattresses -- you could try yahoo & bing advertising as you would probably get lower cost/click than u would on adwords
-
We have different products for different clients and the purpose of the initial question was to understand (if exists) a kind of "cross-sectorial" typical CTR for a Remarketing campaign based on the average of real data of other PPC professionals.
Right now have several remarketing campaigns running for different clients, specifically we would like to know what do you think to be a good CTR for this market fields:
a) Automotive (high profit margin for each acquisition).
b) Online printing (low profit margin for each acquisition).
c) Beds and mattresses e-commerce (high profit margin for each acquisition).
d) Leather bags (medium profit margin for each acquisition).Is in your opinion the Remarketing a good solution, in terms of increaseing the PPC budget by a reasonable profit margin for these 4 market fields (a, b, c, d )?
Which kind of PPC (other than AdWords) would you use for them?
Many thanks.
-
Monthly subscription indeed!
Customer value is around $190 at the moment and remarketing brings them in at around $19 at last count
What product/service are you thinking of using remarketing for?
-
Many thanks Rui for sharing with us your data! It's very helpful for us!
Anyway, which kind business model do you have for your "education product"? Monthly subscription?
-
I run an education product.
I'm getting around 0.81% on the remarketing campaign over the last 30 days but conversion rates are crazy -- I'm getting triple the normal conversion rates.
I don't know if the CTR is a good one but compared to normal display campaigns where I get around 0.20-0.27%, it's a much higher CTR than what I usually get
-
Thank you Logan, we're aware that the CTR depends on a ton of factors, we just needed to listen about some real-world CTR from other marketers that had run Google AdWords remarketing campaigns.
Many thanks for your answer!
YESdesign
-
This is almost too vague of a question, because CTR is really dependent on a ton of variables, such as:
-
Perceived value of said "bonus"
-
Industry served
-
How specific, or broad your targeting is
-
Do you cap your impressions?
-
Branding and brand recognition (does it look familiar to the viewer - do they recall your message your brand, what your product is all about?)
-
The design/interactivity of the ad
Remarketing campaigns can vary significantly on those factors (and probably others), but if you can achieve 1% that would be pretty impressive IMO. Realistically, most the remarketing campaigns I've run (healthcare industry) end up .01-.75% CTR.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do IP and/or DNS changes impact Paid search (Adwords, Bing, etc.)
What impact (if any) does IP or DNS changes, have on paid search campaigns? We recently performed an upgrade to our sites that required a datacenter change (but within the same region East US) and DNS change. We believe there may have been an impact to our ad campaigns in the form of suppression of our ads following the change, specifically - Google Adwords. Is there any information regarding this issue or has anyone experienced this before? Thanks
Paid Search Marketing | | MWM37721 -
Adwords Duplicate Keywords with Different Match Types - Good or Bad?
If you have the following keywords in an Ad Group advertising for a product, let's for example call it "target" product [target product] "target product" +target +product I've found that the exact match keyword has the highest conversion rate in almost all circumstances. So it would make sense to have a higher max bid on the exact match then phrase or broad batch. Even with lots of negative search terms to maximize conversion on the broader matches, if the bid is the same as exact match, the cost per conversion will be much higher (too high.) However in chatting with an Adwords Support Rep (on a different matter) they stated after looking through my account at the end of the chat: " duplicate keywords will impact on quality score. your all keywords will compete with each other" However many of the ad groups in question these duplicate keywords have quality score of 9 and 10. So obviously if there is an effect it seems it may be minimal. I thought it was pretty common for people to bid higher on more exact match and lower on more broad match. What's the real story here? Was this support rep not seeing the big picture?
Paid Search Marketing | | JCCMoz1 -
Can a third-party advertising agency lock me out of Adwords?
Hey all, I've just started at a new company. We spend quite a bit on Adwords and I'm tasked with seeing how that is going and assessing that spend. The problem is, Adwords and Youtube ads have been given to a third-party advertising agency. They are only willing to share the number of clicks, cost and conversions, stuff like that. They refuse to give us access to the account. Is this legal? I mostly want to get in there to look at keyword history, see what we have bid on, how often it was searched, stuff like that. But they won't let us in and I'm wondering if they are required to let us look at our account as I would think they are. Please help!
Paid Search Marketing | | DanDeceuster2 -
What is the best way to update Adwords final URLs if I'm moving to a new CMS?
Hi there - One of my clients is redeveloping its website. That means, the domain is remaining the same, but the whole site is being rebuilt in wordpress so all the adwords final URLs need to change OR be redirected. There are 550 live adgroups and 3400 ads. We haven't set up tracking. I can't find anywhere what the best thing to do is in this case. The key issues seem to be: 1. 301 redirects - given we have to do these anyway as part of migration, this seems to be the easiest path as Google is ok about redirects as long as they don't go to a different domain. From what I'm hearing, you don't get adversely impacted in terms of quality score etc. This has the huge advantage that you don't have to edit the ad therefore no loss of statistical history or risk of downtime whilst you wait for approval. HOWEVER, there is some concern that if you then redirected again IN THE FUTURE, the redirect might not work (in some browsers) or cause a loop. I'm also concerned that it's messy to leave it like that (ie: with the wrong URLs throughout). 2. Buik updating ads - I don't think this is an option as if you bulk download and then reupload, Google will see this as a new ad, and delete all the statistical history - I'm also concerned that that WOULD impact quality score as you'd be starting from scratch! 3. Changing each ad individually - as far as I understand you'd have to create copies of all the ads (so that you keep the history of the old ones) and effectively create new ones with the correct URL - one by one. You end up with a messy account (a lot of paused ads) but you keep the history? This is obviously the most time consuming and I can't see a way of avoiding ads having to go in for approval again, given the urls are all different, so you'd have to do this a an ad level, not an adgroup/campaign level etc. People redevelop their websites (without changing domains) all the time. It seems strange that no one is mentioning this problem! Any ideas?! Many thanks
Paid Search Marketing | | catalystmdc0 -
CPC or CPM for Google Display Network?
HI all I'm setting up my first Remarketing campaign on the display network. I'm targeting those that have visited a specific product page at the moment and therefore there won't be a massive amount of traffic to remarket to - roughly no more than 50 clicks/day. My question is - what is the best bidding option for a campaign like this? Not sure whether to go for CPM or traditional CPC. I have previously found CPM much better for Facebook but obviously thats very different to Google. All help appreciated!
Paid Search Marketing | | SamMaley0 -
How long does it ramp up a PPC campaign?
I was speaking to a SEO the other day. He is going to be working on an ecommerce site soon. I was suggesting that he might want to augment his SEO efforts with PPC in order to be able to show some results in the near term, as it would most likely take some time for his SEO work to be showing results. His response was that while he hasn't utilized them as much, he's found that it can take 3-6 months to get a PPC campaign to really make money. I'm just curious if you guys feel that this is an accurate statement?
Paid Search Marketing | | brettgus0 -
High CTR, high CPC?
In a lot of my campaigns, the keyword with the highest CTR also has the highest average CPC. I'm not sure if I should lower or raise my bid. For example, right now the Adgroup Max CPC is $0.50 and the keyword with the highest CTR/CPC is at $1.60 with a QS of 7. I'm not sure whether to lower or raise this bid? It actually has the lowest amount of impressions as well. I'm not sure what to do
Paid Search Marketing | | howlusa0 -
Adwords: Brand ads appear bottom of SERPs
Hello, I'm running a sale promotion on a brand only Adwords campaign (I have the only account with trademark authorization) and have noticed that my ads are appearing at the bottom of the first page on Google. This happened last week so I split the campaign into three Adgroups and that fixed the problem but today I'm running brand only and there is no way to separate them. CPC has also increased dramatically. Normally it's less than 10 cents and now it's sitting at between $2-$4. Has anyone else seen this? Any ideas/advice on how to stop this happening? It's playing havoc with my CTR and conversions. Much thanks,
Paid Search Marketing | | Unity
Davinia2
