Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it better to redirect a url or set up a landing page for a new site?
-
Hi,
One of our clients has got a new website but is still getting quite a lot of traffic to her old site which has a page authority of 30 on the home page and has about 20 external backlinks.
It's on a different hosting package so a different C block but I was wondering if anyone could advise if it would be better to simply redirect this page to the new site or set up a landing page on this domain simply saying "Site has moved, you can now find us here..." sort of idea.
Any advice would be much appreciated
Thanks
-
If you can check through all the backlinks and can be sure that they're good quality links, I'd bop in a 301 redirect.
I look for two things when considering 301s: Traffic and live links. Your client has both.
If she is serious about promoting the new site as the definitive website for her brand, then I'd put in the redirect. For continuity's sake, you may want to make the new page similar to the old one, or carry the same brand messaging, but I think a 301 is much more preferential than a landing page. It would pass on link strength and also not interrupt the user's journey.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should i be using shortcodes for my my page content.
Hello, I have a question. Sorry if this is been answered before. Recently I decided to do a little face lift to my main website pages. I wanted to make my testimonials more pretty. Found this great plugin for testimonials which creates shortcodes. I love how it looks like, but just realised that when I use images in shortcodes, these are not picked up by search engines 😞 only text is. Image search ability is pretty important for me and I'm not sure if I should stick with my plain design and upload images manually with all alt tags and title tags or there is a way to adjust shortcode so it shows images to search engines. You can see example here. https://a-fotografy.co.uk/maternity-photographer-edinburgh/ Let me know your thoughts guys. Regards, Armands
Web Design | | A_Fotografy1 -
Https pages indexed but all web pages are http - please can you offer some help?
Dear Moz Community, Please could you see what you think and offer some definite steps or advice.. I contacted the host provider and his initial thought was that WordPress was causing the https problem ?: eg when an https version of a page is called, things like videos and media don't always show up. A SSL certificate that is attached to a website, can allow pages to load over https. The host said that there is no active configured SSL it's just waiting as part of the hosting package just in case, but I found that the SSL certificate is still showing up during a crawl.It's important to eliminate the https problem before external backlinks link to any of the unwanted https pages that are currently indexed. Luckily I haven't started any intense backlinking work yet, and any links I have posted in search land have all been http version.I checked a few more url's to see if it’s necessary to create a permanent redirect from https to http. For example, I tried requesting domain.co.uk using the https:// and the https:// page loaded instead of redirecting automatically to http prefix version. I know that if I am automatically redirected to the http:// version of the page, then that is the way it should be. Search engines and visitors will stay on the http version of the site and not get lost anywhere in https. This also helps to eliminate duplicate content and to preserve link juice. What are your thoughts regarding that?As I understand it, most server configurations should redirect by default when https isn’t configured, and from my experience I’ve seen cases where pages requested via https return the default server page, a 404 error, or duplicate content. So I'm confused as to where to take this.One suggestion would be to disable all https since there is no need to have any traces to SSL when the site is even crawled ?. I don't want to enable https in the htaccess only to then create a https to http rewrite rule; https shouldn't even be a crawlable function of the site at all.RewriteEngine OnRewriteCond %{HTTPS} offor to disable the SSL completely for now until it becomes a necessity for the website.I would really welcome your thoughts as I'm really stuck as to what to do for the best, short term and long term.Kind Regards
Web Design | | SEOguy10 -
Incorporating Spanish Page/Site
We bought an exact match domain (in Spanish) to incorporate with regular website for a particular keyword. This is our first attempt at this, and while we do have Spanish speaking staff that will translate/create a nice, quality page, we're not going to redo everything in Spanish page. Any advice on how to implement this? Do I need to create a whole other website in Spanish? Will that be duplicate content if I do? Can I just set it up to show the first page in Spanish, but if they click on anything else it redirects to our site? I'm pretty clueless on this, so if anything I've suggested is off-the-wall or a violation, I'm really just spit-balling, trying to figure out how to implement this. Thanks, Ruben
Web Design | | KempRugeLawGroup0 -
Moving to new site. Should I take old blog posts with me?
Our company website has needed a complete overhaul for some time now and the new one is almost ready to go live. We also have a separate "news" site that is houses around 800 blog posts and news items. (That news site will be thrown away because it's on a completely different domain and causes confusion.) So we have a main site with about 100 decent blog posts and a separate news site with 800 poor posts. I plan on bringing all the main site blog posts over to the new site (both WordPress), but my question is whether or not to bring over the news site posts? All, handful, none? Another issue is the news site doesn't have Google Analytics, so I'm not sure if any posts actually generate traffic, but I can from the main site we do get some referrals from it. As far as quality of content goes, it's poor. Not sure who wrote it all, but it's mainly text press releases that aren't very interesting. Is it worth bringing over for SEO purposes or simply delete the site and create a mass redirect so all of those pages will direct to the new website's blog page? Any help is greatly appreciated.
Web Design | | codyfrew0 -
302 redirects, canonicalise or redirect (301)?
Hey Guys, I am fairly new to 'technical' SEO as I was lucky enough in my old role to have technical expertise in the team for things like this, now I am learning myself and it is a slow and painful process, so your expertise is soooo much appreciated! My I.T. dept say that I have 3 instances on my website where the Hybris platform is creating a 302 redirect automatically - the first: URL doesn't exist - Hybris creates a temp 302 - the system does not create case sensitive url's | http://www.example.fr/Example/Marques/0180/brand/CHANEL | URL doesn't exist | TRUE | 302 | | http://www.example.fr/Example/Marques/0015/brand/Giorgio-Armani | URL doesn't exist | TRUE | 302 |
Web Design | | eLab_London
| http://www.example.fr/fr/Example/marken/0507/brand/lancome | URL doesn't exist | TRUE | 302 | I believe these are being redirected due to the fact that capital letters are being created in the url. Multi-lingual redirects I have a German and French version of my site and whenever any switches from one URL to the other using our language selector a 302 is created. Dynamic URL elements Dynamic url elements and special characters are being created in the URL, I am not sure where this is happening, but my I.T. department would like me to go and see whether this is something that can be created by a browser. If anyone has any similar problems or have any advice or insights even, I would love to hear from you! Thanks 🙂0 -
Wordpress - redirecting tags
I just ran a webmaster tool from Yoast SEO premium and notice I have a lot of problems with tags (restricted-robots-txt) For example : http://www.soobumimphotography.com/tag/wedding-group-photo/ Do I have to redirect to http://www.soobumimphotography.com/wedding-group-photo/ Should I do this to each and every posts Thank you
Web Design | | soobumim0 -
How to make sure category pages rank higher than product pages?
Hi, This question is E-Commerce related. We have product categories dividing products by color. Let's say we have the category 'blue toy cars' and a product called 'blue toy car racer', both of these could rank for the keyword 'blue toy car'. How do we make sure the category 'blue toy cars' ranks above the product 'blue toy car racer'? Or is the category page automatically ranked higher because of the higher page authority of that page? Alex
Web Design | | WebmasterAlex0 -
What seo benefit does setting up a photo gallery where each photo is a separate web page?
what seo benefit does setting up a photo gallery where each photo is a separate web page? My old SEO guy set up my photo gallery like that claiming that because each photo was a separate page, it added a big seo benefit and i never understood what he was talking about. Maybe alt text on the photo with key phrases in it pointing to my other pages to give my site a theme for google? I'm not really sure. He has since moved away and i am considering redoing the photo gallery to multiple images on one page to be more user friendly to my users. This photo gallery is 3 years old and the photos might have some page rank to them helping my site so i don't want to remove this gallery if there really is a benefit to it and it will hurt my site. I once removed four static page rank 3 pages from my site that weren't used for my site anymore and my rankings dropped 5 positions. Thoughts anyone? Thanks! Ron
Web Design | | Ron100