Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google ranking my site abroad, how to stop?
-
Hi Mozzers,
I have a UK based ecommerce site, that sells only to the UK. Over the last month Google has started ranking my site on foreign flavours of Google, so I keep getting traffic coming to my site from Europe, America and the far east that we could never sell to, and as a result bounce is going up and engagement is going down.
They are definitely coming to the site from google searches that relate to my product type, but in regions I do not service.
Is there a way to stop google doing this? I have the target set to UK in WMT, but is there anything else I can do? I worried about my UK ranking being damaged by an increasing overall bounce rate.
Thanks
-
You can add a couple of signals such as meta language tag globally
and also in the footer make sure you have your address listed globally on the site, UK, United Kingdom, Great Britain, whatever variations you can include are all hints to Google as to where your business is.
Also, I agree with Robert, worry about the behavior of your qualified regional traffic and not cutting off traffic from other regions just because of bounce rate and time on site. I'd personally prefer the traffic and visibility.
-
Andrew,
I can understand that you are concerned re the bounce rate, but you are likely over-concerned where you do not need to be. The reason is no site is losing ranking to bounce rate. Yes, there is a very low amount of debate on this, but I do not see it in the day to day and I look over a lot of sites. First, with your WMT settings as you have them, Google knows where your market is.
So, to help you feel better, do this: Take a look at your non UK traffic. Is the high bounce rate coming from there? If so and if the algorithm takes it into account (it does not), then the algorithm also takes into account the bounce is from other than your proclaimed market. (The increase in BR).
Worry about your traffic in the UK - is it up or down? Is your time on site increasing or decreasing? How many page views are you getting over time? Have you gotten your content to a place where it is not the same descriptions and images as others selling the same furniture? Then, or before, how are you converting? Are your sales good? Increasing? Decreasing?
Last question is this. Assume for whatever reason, that a crazy Yank goes to your site and sees a lovely divan he wishes to purchase and is willing to pay $1,000 to ship it to Texas... Would you let him?
Best to you,
Robert
-
if the problem is that those visitors from abroad are making your analytics data less valid, try to make a filtered profile where only visitors from the UK are included.
But unfortunately, there is no "local type" robots.txt where you can block specific countries. you could ban certain IP ranges from accessing your site but i wouldn't recommend that...
-
Hi Philipp,
Thanks for your response. As I said already I have put UK as my target in WMT (web master tools).
The problem is that as soon as you arrive on my site it is pretty clearly UK only - and it is a furniture site, so who in their right mind would try to buy a 3 door wardrobe from over 1,000 miles away! hence they leave almost immediately and my bounce is going up.
-
Nope, you can't. But you can go to Webmaster Tools > Settings and set your geolocation to the UK. This won't stop your page being indexed in other countries, but might probably put the emphasis on UK results.
But I don't see what the problem is with ranking abroad. In general, it doesn't hurt to get traffic, even if it's non-converting. Or do you get too many requests that won't lead to sales?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Page speed matter for google ranking?
We are not sure that page does matter or not for google ranking as I am working for this keyword "flower delivery in Bangalore" from last few months and I saw some website's google first page who have low page speed but still ranking so I am really worried about my page that has also low page speed. will my Bangalore page rank on google the first page if the speed is low and kindly suggest me more tips for the ranking best factors which really works in 2020 and one more thing that domain authority really matters in this year? as I also saw some websites with low domain authority and ranking on google's first page. Home page: Flowerportal Bangalore page: https://flowerportal.in/flower-delivery/bangalore/ focus Keyword is: Flower delivery in Bangalore, send flowers to Bangalore
Technical SEO | | vidi34231 -
Robots.txt & meta noindex--site still shows up on Google Search
I have set up my robots.txt like this: User-agent: *
Technical SEO | | RoxBrock
Disallow: / and I have this meta tag in my on a Wordpress site, set up with SEO Yoast name="robots" content="noindex,follow"/> I did "Fetch as Google" on my Google Search Console My website is still showing up in the search results and it says this: "A description for this result is not available because of this site's robots.txt" This site has not shown up for years and now it is ranking above my site that I want to rank for this keyword. How do I get Google to ignore this site? This seems really weird and I'm confused how a site with little content, that has not been updated for years can rank higher than a site that is constantly updated and improved.1 -
Removed Subdomain Sites Still in Google Index
Hey guys, I've got kind of a strange situation going on and I can't seem to find it addressed anywhere. I have a site that at one point had several development sites set up at subdomains. Those sites have since launched on their own domains, but the subdomain sites are still showing up in the Google index. However, if you look at the cached version of pages on these non-existent subdomains, it lists the NEW url, not the dev one in the little blurb that says "This is Google's cached version of www.correcturl.com." Clearly Google recognizes that the content resides at the new location, so how come the old pages are still in the index? Attempting to visit one of them gives a "Server Not Found" error, so they are definitely gone. This is happening to a couple of sites, one that was launched over a year ago so it doesn't appear to be a "wait and see" solution. Any suggestions would be a huge help. Thanks!!
Technical SEO | | SarahLK0 -
Does my "spam" site affect my other sites on the same IP?
I have a link directory called Liberty Resource Directory. It's the main site on my dedicated IP, all my other sites are Addon domains on top of it. While exploring the new MOZ spam ranking I saw that LRD (Liberty Resource Directory) has a spam score of 9/17 and that Google penalizes 71% of sites with a similar score. Fair enough, thin content, bunch of follow links (there's over 2,000 links by now), no problem. That site isn't for Google, it's for me. Question, does that site (and linking to my own sites on it) negatively affect my other sites on the same IP? If so, by how much? Does a simple noindex fix that potential issues? Bonus: How does one go about going through hundreds of pages with thousands of links, built with raw, plain text HTML to change things to nofollow? =/
Technical SEO | | eglove0 -
How to stop my webmail pages not to be indexed on Google ??
when i did a search in google for Site:mywebsite.com , for a list of pages indexed. Surprisingly the following come up " Webmail - Login " Although this is associated with the domain , this is a completely different server , this the rackspace email server browser interface I am sure that there is nothing on the website that links or points to this.
Technical SEO | | UIPL
So why is Google indexing it ? & how do I get it out of there. I tried in webmaster tool but I could not , as it seems like a sub-domain. Any ideas ? Thanks Naresh Sadasivan0 -
Site not ranking in Google but comes up #1 in Yahoo and Bing
Hi everyone, I've been working on SEO for this site for about 2 years and for some reason the site has just tanked in google. However it shows up #1 in yahoo and bing for the same search. http://www.nfsmn.com Phrase: "commercial foundation repair mn" If anyone can shed some light on the issue I would really appreciate it. They do have a sister-site: american-waterworks.com that may be causing issues as they link a lot of content to amww but not the other way around. Thanks Eric
Technical SEO | | reynoldsdesign0 -
Sites Copying my Content Ranking Higher
A number of sites are copying - either 100% word for word, paragraphs, or sentences of my content and are ranking higher. Some sites are doing this with permission/properly and are linking back to my article Others are not linking back or giving credit. Some of these sites, in some cases are ranking higher than me in Google results. What can I do?
Technical SEO | | ben10000 -
Delete old site but redirect domain to a new domain and site
I just have a quick query and I have a feeling about what the answer is so just wanted to see what you guys thought... Basically I am working on a client site. This client has a few other websites that are divisions of their company. However these divisions/websites are no longer used. They are wanting to delete the websites but redirect the domains to their name main website. They believe this will pass on SEO benefits as these old division sites are old and have a good PR and history. I'm unsure for DEFINITE, which way is correct?
Technical SEO | | Weerdboil0