Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your business shine with Listings AI
      Moz Local

      Let your business shine with Listings AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Rel="Follow"? What the &#@? does that mean?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Rel="Follow"? What the &#@? does that mean?

    Technical SEO
    5
    9
    20681
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Jeepster
      Jeepster last edited by

      I've written a guest blog post for a site. In the link back to my site they've put a rel="follow" attribute. Is that valid HTML?

      I've Googled it but the answers are inconclusive, to say the least.

      1 Reply Last reply Reply Quote 0
      • irvingw
        irvingw @SVmedia last edited by

        I don't think so either, but you never know. Simple enough test to run to see if Google recognizes a "follow" or "dofollow" tag, simple enough test to run that's for sure. If it is hardcoded in the link code it will override any external nofollow tag.

        1 Reply Last reply Reply Quote 0
        • Jeepster
          Jeepster @CMC-SD last edited by

          Hi, what I meant was whether I should be looking for robot txt at the top of the page or somesuch

          1 Reply Last reply Reply Quote 0
          • Jeepster
            Jeepster @irvingw last edited by

            Hi Irvnig

            Thanks for the response but the issue of adding tags doesn't apply as it's not my site.

            1 Reply Last reply Reply Quote 0
            • CMC-SD
              CMC-SD @Jeepster last edited by

              AFAIK, there is no way to "sneakily" no-follow a link. You no-follow a link by adding rel=nofollow. If rel=nofollow isn't there, the link is followed.

              Jeepster 1 Reply Last reply Reply Quote 0
              • irvingw
                irvingw @Jeepster last edited by

                test it to see if for some reason it is recognized, just for fun.

                if something on a site is nofollowed by default and doesn't show up in the source code of that link (meaning it is declared in another piece of code), add a rel="follow" and a rel="dofollow" tag and see if it overrides the nofollow by using a firefox plugin tool that highlights nofollow links for you (you should already have this installed if you are an SEO)

                Jeepster 1 Reply Last reply Reply Quote 0
                • Jeepster
                  Jeepster last edited by

                  The only other place I've seen that is in spam blog comments (as a desperate attempt to override the blog's default "no-follow")....

                  Yep, that's what I've read as well.

                  Now he's changed it to rel="dofollow"  (no, me neither) -- which strikes me as even more gobbledegook.

                  Obviously I'm going to ask him to leave out the attribute altogether. But what other attributes should I be looking for on the page source (CTRL+U) to ensure he hasn't sneakily no-followed all the links on the page?

                  irvingw CMC-SD 2 Replies Last reply Reply Quote 0
                  • SVmedia
                    SVmedia last edited by

                    GoogleBot does obey the rel="nofollow" attribute.. as for rel="follow" - I don't think so.  The only other place I've seen that is in spam blog comments (as a desperate attempt to override the blog's default "no-follow")....

                    irvingw 1 Reply Last reply Reply Quote 2
                    • STL
                      STL Subscriber last edited by

                      It's a way of controlling the link power from a site. They're passing on the link juice to you.

                      If you want the search engines to see that link on the external blog, then what they have done is a good thing. They could have also just left that parameter out altogether.

                      People can put rel="nofollow". This means "don't pass link juice". You could interpret it as a directive to the world that whilst you are providing the link to the site, you don't endorse it.

                      From Google:

                      "Nofollow" provides a way for webmasters to tell search engines "Don't follow links on this page" or "Don't follow this specific link."

                      http://support.google.com/webmasters/bin/answer.py?hl=en&answer=96569

                      1 Reply Last reply Reply Quote -1
                      • 1 / 1
                      • First post
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • Vanderlindemedia

                        Page with "random" content

                        Hi, I'm creating a page of 300+ in the near future, on which the content basicly will be unique as it can be. However, upon every refresh, also coming from a search engine refferer, i want the actual content such as listing 12 business to be displayed random upon every hit. So basicly we got 300+ nearby pages with unique content, and the overview of those "listings" as i might say, are being displayed randomly. Ive build an extensive script and i disabled any caching for PHP files in specific these pages, it works. But what about google? The content of the pages will still be as it is, it is more of the listings that are shuffled randomly to give every business listing a fair shot at a click and so on. Anyone experience with this? Ive tried a few things in the past, like a "Last update PHP Month" in the title which sometimes is'nt picked up very well.

                        Technical SEO | | Vanderlindemedia
                        0
                      • houlihanlokey

                        Ranking penalty for "accordion" content -- hidden prior to user interaction

                        Will content inside an "accordion" module be ranked as non-hidden content? Is there an official guide by google and other search engines addressing this? Example of accordion element: https://v4-alpha.getbootstrap.com/components/collapse/#accordion-example Will all elements in the example above be seen + treated equally by search engines?

                        Technical SEO | | houlihanlokey
                        1
                      • IvanC

                        How can I Style Long "List Posts" in Wordpress?

                        Hi All, I have been working on a list-post which spans over 100 items. Each item on the list has a quick blurb to explain it, an image and a few resource links. I am trying to find an attractive way to present this long list post in Wordpress. I have seen several sites with long list posts however; they place their items one on top of the other which yields a VERY long page and the end user has to do a lot of scrolling.  Others turn their lists into slideshows, but I have no data on how slides perform against 10-mile-long-lists which load in 1 page. I would like to do something similar to what List25.com does as they present about 5-10 items per page and they seem to have pagination. The pagination part I understand however; is there a shortcode plugin to format lists in an attractive way just like list25?

                        Technical SEO | | IvanC
                        0
                      • jamesm5i

                        "Fourth-level" subdomains. Any negative impact compared with regular "third-level" subdomains?

                        Hey moz New client has a site that uses: subdomains ("third-level" stuff like location.business.com) and; "fourth-level" subdomains (location.parent.business.com) Are these fourth-level addresses at risk of being treated differently than the other subdomains? Screaming Frog, for example, doesn't return these fourth-level addresses when doing a crawl for business.com except in the External tab. But maybe I'm just configuring the crawls incorrectly. These addresses rank, but I'm worried that we're losing some link juice along the way. Any thoughts would be appreciated!

                        Technical SEO | | jamesm5i
                        0
                      • reidsteven75

                        How Does Google's "index" find the location of pages in the "page directory" to return?

                        This is my understanding of how Google's search works, and I am unsure about one thing in specific: Google continuously crawls websites and stores each page it finds (let's call it "page directory") Google's "page directory" is a cache so it isn't the "live" version of the page Google has separate storage called "the index" which contains all the keywords searched.  These keywords in "the index" point to the pages in the "page directory" that contain the same keywords. When someone searches a keyword, that keyword is accessed in the "index" and returns all relevant pages in the "page directory" These returned pages are given ranks based on the algorithm The one part I'm unsure of is how Google's "index" knows the location of relevant pages in the "page directory".  The keyword entries in the "index" point to the "page directory" somehow. I'm thinking each page has a url in the "page directory", and the entries in the "index" contain these urls.   Since Google's "page directory" is a cache, would the urls be the same as the live website (and would the keywords in the "index" point to these urls)? For example if webpage is found at wwww.website.com/page1, would the "page directory" store this page under that url in Google's cache? The reason I want to discuss this is to know the effects of changing a pages url by understanding how the search process works better.

                        Technical SEO | | reidsteven75
                        0
                      • jfkorn

                        How valuable is content "hidden" behind a JavaScript dropdown really?

                        I've come across a method implemented by some SEO agencies to fill up pages with somehow relevant text and hide it behind a javascript dropdown. Does Google fall for such cheap tricks? You can see this method used on these pages for example (just scroll down to the bottom) - it's all in German, but you get the idea I guess: http://www.insider-boersenbrief.de/ http://www.deko-und-kerzenshop.de/ How is you experience with this way of adding content to a site? Do you think it is valuable or will it get penalised?

                        Technical SEO | | jfkorn
                        0
                      • tdsnet

                        301 for "index.php" in Web.config?

                        Hi there, I'm trying to create a 301 redirect for the file "index.php" but I keep getting a "fail to redirect" message in Firefox whenever I insert it into the Web.config file. <location path="index.php"></location> Is there anyway around this? Thanks for any help According to Open Site Explorer, there are about 500 links to my index file but it only has a 302 status so will not be passing link juice.

                        Technical SEO | | tdsnet
                        0
                      • dcmike

                        Hyphenated Domain Names - "Spammy" or Not?

                        Some say hyphenated domain names are "spammy". I have also noticed that Moz's On Page Keyword Tool does NOT recognize keywords in a non-hyphenated domain name. So one would assume neither do the bots. I noticed obviously misleading words like car in carnival or spa in space or spatula, etc embedded in domain names and pondered the effect. I took it a step further with non-hyphenated domain names. I experimented by selecting totally random three or four letter blocks - Example: randomfactgenerator.net - rand omf act gene rator Each one of those clips returns copious results AND the On-Page Report Card does not credit the domain name as containing "random facts" as keywords**,** whereas www.business-sales-sarasota.com does get credit for "business sales sarasota" in the URL. This seems an obvious situation - unhyphenated domains can scramble the keywords and confuse the bots, as they search all possible combinations. YES -  I know the content should carry it but - I do not believe domain names are irrelevant, as many say. I don't believe that hyphenated domain names are not more efficient than non hyphenated ones - as long as you don't overdo it. I have also seen where a weak site in an easy market  will quickly top the list because the hyphenated domain name matches the search term - I have done it (in my pre Seo Moz days) with ft-myers-auto-air.com. I built the site in a couple of days and in a couple weeks it was on page one. Any thoughts on this?

                        Technical SEO | | dcmike
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.