Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Subdomain for every us state?
-
Hi,
one of our clients has an idea of making subdomains from his main website to sell his online advertisements in all states in USA.
f.e:
He wants to have a subdomain for every state and there to be information related only or mainly to this state?
I am not sure about is this a good idea? What is your opinion about it?
-
If the domain is has an extremely high authority (80+), I would consider it due to potential to dominate the SERPs by getting the www.web version and state.web version both to rank high.
Thanks, the domains authority is 43, it is not so high.
_Yes, stick with folders. It's much simpler and much better organization (states correct as Atlanta a city). _
Yes, it is true, thank you!
Next, I second everyone else, subfolders are much more organized, subfolders look better, and subdomains are an old SEO strategy (a little spammy, especially for a new domain)
It is an old domain (registered 1994). What guys you mean by better structured? Sorry if it is a simple question, I just want to be sure if it is what I think.
Also if a web site is in subdomain, does the main domain still pass some authority to the subdomain or not much?
-
I would stick with folders for two main reasons:
- First, yourdomain.com is part of your online brand. If every state's URL is statename.yourdomain.com, I think this takes away from your brand because the first thing people see when they look at the URL bar or in search results is a state name and not your URL
- Next, I second everyone else, subfolders are much more organized, subfolders look better, and subdomains are an old SEO strategy (a little spammy, especially for a new domain)
-
Yes, stick with folders. It's much simpler and much better organization (states correct as Atlanta a city).
-
subfolders are better than subdomains, it's all under one site instead of 59 (according to obama) individual subdomains.
that was an old school strategy when Google really gave push to having the keywords in the domain name and spammers took advantage of it to rank better by creating subdomains for each keyword phrase
-
I would advise against it.
I would stick them all in subfolders of the www version of the site. www.web.com/texas
If the domain is has an extremely high authority (80+), I would consider it due to potential to dominate the SERPs by getting the www.web version and state.web version both to rank high.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to create a smooth blog migration from subdomain to subfolder main?
Hi mozzers, We have decided to migrate the blog subdomain to the domain's subfolder (blog.example.com to example.com/blog). To do this the most effective way and avoid impact SEO negatively I believe I have to follow this checklist: Create a list of all 301 redirects from blog.example.com/post-1 to example.com/post-1 Make sure title tags remain the same on main domain Make sure internal links remain the same Is there something else I am missing? Any other best practices? I also would like to have all blog post as AMPs. Any recommendations if this something we should do since we are not a media site? Any other tips on successfully implementing those types of pages? Thanks
Intermediate & Advanced SEO | | Ty19861 -
Subdomain cannibalization
Hi, I am doing the SEO for a webshop, which has a lot of linking and related websites on the same root domain. So the structure is for example: Root domain: example.com
Intermediate & Advanced SEO | | Mat_C
Shop: shop.example.com
Linking websites to shop: courses.example.com, software.example.com,... Do I have to check which keywords these linking websites are already ranking for and choose other keywords for my category and product pages on the webshop? The problem with this could be that the main keywords for the category pages on the webshop are mainly the same as for the other subdomains. The intention is that some people immediately come to the webshop instead of going first to the linking websites and then to the webshop. Thanks.0 -
My .com ranks well in the US but not in the UK or other countries?
My companies is based in the US, but our customer base is 50% international. The majority of our international customers are from english speaking countries like the UK, AU, NZ, etc. We currently rank well for 2 of our industries core keywords in the US, but are not even on the radar in the UK or AU. I do generate international backlinks, although not as much as the US backlinks (approximately 25% intl, 75% US). Should I purchase localized urls like .co.uk or .com.au and point those at my .com? Any guidance the community could provide would be greatly appreciated?
Intermediate & Advanced SEO | | batchbook0 -
Microsites: Subdomain vs own domains
I am working on a travel site about a specific region, which includes information about lots of different topics, such as weddings, surfing etc. I was wondering whether its a good idea to register domains for each topic since it would enable me to build backlinks. I would basically keep the design more or less the same and implement a nofollow navigation bar to each microsite. e.g.
Intermediate & Advanced SEO | | kinimod
weddingsbarcelona.com
surfingbarcelona.com or should I rather go with one domain and subfolders: barcelona.com/weddings
barcelona.com/surfing I guess the second option is how I would usually do it but I just wanted to see what are the pros/cons of both options. Many thanks!0 -
Disavowin a sitewide link that has Thousands of subdomains. What do we tell Google?
Hello, I have a hosting company that partnered up with a blogger template developer that allowed users to download blog templates and have my footer links placed sitewide on their website. Sitewides i know are frowned upon and that's why i went through the rigorous Link Audit months ago and emailed every webmaster who made "WEBSITENAME.Blogspot.com" 3 times each to remove the links. I'm at a point where i have 1000 sub users left that use the domain name of "blogspot.com". I used to have 3,000! Question: When i disavow these links in Webmaster tools for Google and Bing, should i upload all 1000 subdomains of "blogspot.com" individually and show Google proof that i emailed all of them individually, or is it wise to just include just 1 domain name (www.blogspot.com) so Google sees just ONE big mistake instead of 1000. This has been on my mind for a year now and I'm open to hearing your intelligent responses.
Intermediate & Advanced SEO | | Shawn1240 -
Archiving a festival website - subdomain or directory?
Hi guys I look after a festival website whose program changes year in and year out. There are a handful of mainstay events in the festival which remain each year, but there are a bunch of other events which change each year around the mainstay programming.This often results in us redoing the website each year (a frustrating experience indeed!) We don't archive our past festivals online, but I'd like to start doing so for a number of reasons 1. These past festivals have historical value - they happened, and they contribute to telling the story of the festival over the years. They can also be used as useful windows into the upcoming festival. 2. The old events (while no longer running) often get many social shares, high quality links and in some instances still drive traffic. We try out best to 301 redirect these high value pages to the new festival website, but it's not always possible to find a similar alternative (so these redirects often go to the homepage) Anyway, I've noticed some festivals archive their content into a subdirectory - i.e. www.event.com/2012 However, I'm thinking it would actually be easier for my team to archive via a subdomain like 2012.event.com - and always use the www.event.com URL for the current year's event. I'm thinking universally redirecting the content would be easier, as would cloning the site / database etc. My question is - is one approach (i.e. directory vs. subdomain) better than the other? Do I need to be mindful of using a subdomain for archival purposes? Hope this all makes sense. Many thanks!
Intermediate & Advanced SEO | | cos20300 -
Is it bad to host an XML sitemap in a different subdomain?
Example: sitemap.example.com/sitemap.xml for pages on www.example.com.
Intermediate & Advanced SEO | | SEOTGT0 -
Create new subdomain or new site for new Niche Product?
We have an existing large site with strong, relevant traffic, including excellent SEO traffic. The company wants to launch a new business offering, specifically targeted at the "small business" segment. Because the "small business" customer is substantially different from the traditional "large corporation" customer, the company has decided to create a completely independent microsite for the "small business" market. Purely from a Marketing and Communications standpoint, this makes sense. From an SEO perspective, we have 2 options: Create the new "small business" microsite on a subdomain of the existing site, and benefit from the strong domain authority and trust of the existing site. Build the microsite on a separate domain with exact primary keyword match in the domain name. My sense is that option #1 is by far the better option in the short and long run. Am I correct? Thanks in advance!
Intermediate & Advanced SEO | | axelk0