Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it good to have a subdomain with keyword?
-
Hi, I want to ask do you thing that it is good and necessary to have a subdomain with a keyword in it when the domain doesn't include it?
f.e. you have a website named
but there is no keyword in it. And if you add subdomain
will this bring any benefit?
-
In case you aren't sure what EMD means - Exact Match Domain.
-
Absolutely,
I would also suggest being wary of Google's EMD update. If you don't have a domain with quality content, it won't rank you high just because you have the keyword in the URL.
-
The first thing to remember is that Google will treat the subdomain as a completely different website. So if you want Google to view your subdomain as it's own site, yes it will bring benefit. If you are looking for your website to have relevance to the keyword on the domain.com site, then create some content that is relevant to the keyword and put it in a page on the domain - domain.com/page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Meta keywords
should every site have meta keywords or is this not used anymore? I don't use yoast and prefer rank math but there is nowhere to insert it. when I look at moz bar it shows meta keywords as a field so maybe it is important...
On-Page Optimization | | Mosaj0 -
How can a page rank for keywords that it does not have on it?
I have a client that is ranking in the top 10 for several keywords on their homepage. Their site has no purposeful SEO in it, there is barely any text on the homepage at all and none of the text are the keywords it is ranking for.
On-Page Optimization | | woodchuckarts2 -
The word "in" between 2 keywords influence on SEO
Does anybody know when you have the word "in" between two keywords has this a negative influence in Google? For example: "Holiday Home Germany" is the search term in Google
On-Page Optimization | | Bram76
"Holiday Home in Germany" as h1 on our website or do we have to use "Holiday Home Germany" on our website?0 -
Leather goods manufacturer: mention leather everywhere?
This may be a very basic question, but with all this talk about overoptimization I just want to make sure we get this right. We run a webshop for a manufacturer of leather products. Billfolds, iPhone sleeves, briefcases etc. Their company name (also the domain name at which the webshop is active) does not include 'leather'. Obviously, leather is an important keyword for these products, but having a category page with 'leather X', 'leather Y', 'leather Z' not only looks weird, it might even look spammy. The same, though to a lesser extent, is true for the category names. Do we really want to have 'leather billfolds', 'leather ipad sleeves' etc. at the top of every category? Can anyone give some tips, pointers, best practices perhaps for when an important keyword is basically true for every category/product/page of your site? How do you include it without overoptimizing?
On-Page Optimization | | DocdataCommerce0 -
Footer copyright year statement. good or bad
Hi, I see a lot of sites with a year copyright statment in the footer like Copyright 2011 - DomainName.com or Copyright 2002 - 2012 - Domainname.com since new year a lot of sites (founded before 2011) still have 2011 instead of 2012 in the footer. Do you think the date gives any signals to google? Should someone update the date or remove it completely? I would tend to remove it completely since the page date for google is submitted in the HTTP header. But maybe the info could be of any use for the user. Any best practices?
On-Page Optimization | | Autoschieber0 -
Optimizing for another keyword than the menu name
Hi I would like to hear if someone could help me decide whether or not it is important regarding SEO that the menu name is the same as the keyword we want to rank for. The site is a static site and one of our most important keywords. To give an example. Our menu name is "cars" and we want to rank for "cheap rental cars".
On-Page Optimization | | KennethK0 -
Repeat Keyword Phrase or Use Variations
Is it better to repeat a keyword phrase on a page's text that you have already used once, or to use a different variation of the keyword phrase?
On-Page Optimization | | SparkplugDigital0 -
Passing value in a subdomain
Hi guys, I am planning of setting up a blog within a client's website, due to limitations to their server environment, I can only setup the blog in a subdomain, I have read in some articles saying subdomains don't pass value as well as subfolders. My questions are: Is it true that subdomains can't pass SEO value? For example, if I set up a blog (say blog.mydomain.com), will that improve long tail searches for my website (mydomain.com)? What are some recommendations for subdomains so that it passes more value back to the root domain (for example, internal linking from subdomain back to root domain) Thanks guys.
On-Page Optimization | | NextDigital510