Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Looking to increase the quality of our backlinks with a press release: Business wire or Prweb?
-
Hello all!
We are looking to increase the quality of backlinks to our new website www.unitedfitnessmarketing.com and wondering which service would be more beneficial. Care to share any preferences or advice? We have been live for about 3 1/2 months now. We are in a tough niche to find related backlinking websites. We are in the health club marketing consulting field. I just paid for a business.com listing but was thinking a quality press release would give me more juice. My competitors have used free press release services so I'm thinking I could easily one-up them and gain some ground in the rankings. Leaning more towards business wire b/c it's a berkshire hathaway company but would like more input.
Thanks!
-
Thanks Chad,
We are learning with the backlinks. I made some misteps with manual directory submissions at the beginning but I think we are building a good mix now. I'll take a look at vocus but unless I'm doing pr's on recent marketing campiagn results, I doubt the it would make sense for us. Was hoping for more input on the trust flow that would be associated from a BRKA company like Business Wire.
Thanks for the input!
Mike
-
Thanks Daniel,
Always nice to make new connections in our field and great website btw! I'll send you an email on the prweb but I was really hoping to get more feed back on Business Wire. There is another who targets some of my keywords and has used prweb but his market is more like yours. Marketing to personal trainers... I'm targeting club owners. The main purpose of the press release is to obtain quailty backlinks from trusted sites to increase my trust flow metric and all the perks that come with it. My email is [email protected]
Thanks!!
Mike
-
Hi, Mike:
This is very much my niche. I am the former editor-in-chief of the CrossFit Journal and have acted as a web consultant to CrossFit gyms, the Personal Trainer Development Center at www.theptdc.com., several fitness authors and experts, and some equipment manufacturers.
I agree that press releases can be be an effective strategy -- but only as part of a diversified link portfolio. I have used both PR Web and Marketwire, and think PR Web has the edge in the fitness space due to a superior distribution list in this niche. I currently have a bulk subscription to PR Web and could offer you a very attractive price on a per release basis.
But first things first. I would suggest you consider your overall link-building strategy before jumping into press releases. There is probably low-hanging fruit -- including niche directories and guest blogging opportunities -- that could be plucked first.
Feel free to email me at [email protected] to discuss fuirther.
-
Mike,
Our company uses Vocus( which owns PRweb) about 2-3 times per week. In the past we have used other PR release services but have found this has been the best. Vocus is a annual paid service ( a bit pricey 5K) but considering it allows you to send out 1 press release a day which I would not recommend, the largest benefit is that the service allows you to send your press release directly to new editors emails, magazine etc. This service has gotten out products in Southern Living and a few other magazines- which is priceless.
Make sure you goal is to create awareness rather than quality backlinks- make sure your press release are something people actually want to know about- then the natural process of high quality backlinks will come.
Good luck.
Chad
-
Thanks Any on the blog and catagory recommendations! This is helpful. We do offer blog on our site but never considered different sources other than health club blogs or fitness marketing related blogs. Not many health club blogs I could write on as many of our clients have just a basic website. My business.com listing will be live in 24-48 hours and its under gym equipment. I wasn't to pleased with the subcatagory at first but if your suggestion holds weight with google, it opens up more possibilities for us as far as catagories go. As far as the business.com listing I've done my homework and I just can't see how it would hurt me after analyzing my competitors backlinks. But still your business.com comment scares me.
Thanks!!
Mike
-
First, tread carefully with Business.com as I know of companies that pulled out of there after Panda hit them and reports that they had seen a drop in terms of rank. Basically, if you are going for generic directories, try and find ones in your niche.
As for which service to use, I don't actually use PR services myself so can't offer any real input here, but do hear good things about PRWeb.
One thing to also remember, if you are looking to build backlinks, you need to diversify, but not to the point where the site has no meaning to your industry. For example, you could quite happily look for blogs and sites that sell fitness equipment, fitness food, bikes, climbing equipment and even diet websites - it is all related at some level and Google will know this.
You might be surprised just what you can turn up.
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink audit - anyone know of a good tool for manually checking backlinks?
Hi all, I'm looking at how to handle backlinks on a site, and am seeking a tool into which I can manually paste backlinks - is there a good backlink audit tool that offers this functionality? Please let me know! Thanks in advance, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Replacing keywords by synonyms. Will it increase risk of google keyword stuffing penalization?
I have a page which is ranking already pretty well for a relative competitive keyword.
Intermediate & Advanced SEO | | lcourse
Google also ranks us on first page for synonym of keyword we optimize the page for (even though synonym does not appear on our page). I am now considering to replace some occurences of the keyword in the page by different synonyms, in the hope that our ranking may further improve for these synonyms.
However I am concerned that google may penalize me for keyword stuffing if I am using a wide range of synonyms of one keyword on our page. My plan is only to replace some occurences of keyword with synonyms. I am a bit nerveous here since page is already ranking quite well in a competitive niche. Any thoughts?0 -
Local SEO - two businesses at same address - best course of action?
Hi Mozzers - I'm working with 2 businesses at the moment, at the same address - the only difference between the two is the phone number. I could ask to split the business addresses apart, so that NAP(name, address, phone number) is different for each businesses (only the postcode will be the same). Or simply carry on at the moment, with the N and Ps different, yet with the As the same - the same addresses for both businesses. I've never experienced this issue before, so I'd value your input. Many thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Sessions increase but pageviews decreased
I have compared my traffic from Jan-15 to Dec-15 and found traffic increased but pageviews decreased on few pages. Is this any issue?
Intermediate & Advanced SEO | | vivekrathore0 -
Is it a bad idea to have a "press" page and link to press mentions of our company?
We've recently been getting quite a bit of press. Would it be wise to create a "press" page and link to mentions of us or would this devalue the links on the press pages as Google may think they reciprocal?
Intermediate & Advanced SEO | | JenniferDacosta0 -
Duplicate Content on Press Release?
Hi, We recently held a charity night in store. And had a few local celebs turn up etc... We created a press release to send out to various media outlets, within the press release were hyperlinks to our site and links on certain keywords to specific brands on our site. My question is, should we be sending a different press release to each outlet to stop the duplicate content thing, or is sending the same release out to everyone ok? We will be sending approx 20 of these out, some going online and some not. So far had one local paper website, a massive football website and a local magazine site. All pretty much same content and a few pics. Any help, hints or tips on how to go about this if I am going to be sending out to a load of other sites/blogs? Cheers
Intermediate & Advanced SEO | | YNWA0 -
Backlinks from Chinese Big sites
Hello, I wish I know your position regarding backlinks from chinese websites. I am able to get a text link(from homepage) from a very big site in chinese. It has PR8 and over 10M users monthly. My site is in english. Will it help me ? Will I be penalised (my site is 5 years old, PR4) and some decent traffic(6-7k daily) Thanks!
Intermediate & Advanced SEO | | adresanet0 -
Sitemaps. When compressed do you use the .gz file format or the (untidy looking, IMHO) .xml.gz format?
When submitting compressed sitemaps to Google I normally use the a file named sitemap.gz A customer is banging on that his web guy says that sitemap.xml.gz is a better format. Google spiders sitemap.gz just fine and in Webmaster Tools everything looks OK... Interested to know other SEOmoz Pro's preferences here and also to check I haven't made an error that is going to bite me in the ass soon! Over to you.
Intermediate & Advanced SEO | | NoisyLittleMonkey0