Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Value of an embedded site vs. a direct link?
-
We have a new site that is a great resource for a serious subject (suicide). I have been getting many requests from various communities and clinics about help on embedding our site in their websites.
Although I certainly don't want to keep this resource from being used as much as possible, I am curious about the SEO costs/benefit to having someone embed our site on their own website rather than provide a link to our website directly from theirs.
-
Dupe-content-wise, you should be fine. iFrames just make me itchy these days, and I've never thought they were good for users, but it shouldn't be a disaster for SEO. The biggest problem is probably just that you're not really getting any SEO value - it's really just direct traffic via a referring site. Granted, it's better than nothing, and I know from painful experience that sometimes you have to take what you can get in these situations.
-
It's old school IFraming. One group did it a few weeks back and I can see the page on their site that contains the iFrame listed as a referrer in my Google analytics.
I don't imagine it would cause a duplicate content issue since the pages are being read from my domain (through the iFrame) but I can't say that I am positive about that.
-
When you say "embed", do you know what they have in mind, specifically (that word means a couple of specific things depending on the context). If they're just looking to copy the content, then it's important that the link back to you and probably even use cross-domain canonical tags. Otherwise, they'll be competing with you for your own content. It's not just a matter of traffic, but Google could filter out your version of the page or even (at large scale) devalue your entire site. In other words, they could mistake you for the one copying the content, especially if the other sites are more authoritative.
If you're talking about old-school embedding, like wrapping up your content in an iFrame or something like that, I'd avoid it entirely. Those "solutions" are outdated and more trouble than they're worth.
It is common to "embed" some content, like infographics, but those embeds usually have a link back or some clear attribution. If you're just talking about using the content, then I think you're much better off just asking people to use snippets (like a paragraph or two) and then linking to the source.
If you've got a specific example of what someone has in mind, I'd be happy to dig deeper.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should we Nofollow Social Links?
I've been asked the question of whether if we should nofollow all of our social links, would this be a wise thing to do? I'm not exactly getting a clear answer from search results and thought you guys would be best to ask 🙂 Thanks in advance.
Technical SEO | | JH_OffLimits0 -
Help Setting Up 301 Redirects from Coldfusion Site to Wordpress Site.
I have created a new website and need to redirect all of the previous pages to the new one. The old website was built in coldfusion and the new site is built in wordpress. One of the pages I'm trying to redirect is www.norriseal.com/products.cfm to http://norrisealwellmark.com/products/. This is what I have in my .htaccess file <ifmodule mod_rewrite.c="">Options +FollowSymlinks
Technical SEO | | MarketHubb
RewriteEngine On
RewriteBase /
Redirect 301 /products.cfm http://norrisealwellmark.com/products/</ifmodule> The result of this redirect is http://norrisealwellmark.com/products.cfm How do I prevent the .cfm from appending to the destination URL?1 -
Direct link vs 302 redirect
So we have recently relaunched a site that we manage. As part of this we have changed the domain. The webdesign agency that built the new site have implemented a direct link from the old domain to the new domain. What is best practice a direct link or a 302 redirect? Thanks
Technical SEO | | cbarron0 -
Mobile site ranking instead of/as well as desktop site in desktop SERPS
I have just noticed that the mobile version of my site is sometimes ranking in the desktop serps either instead of as well as the desktop site. It is not something that I have noticed in the past as it doesn't happen with the keywords that I track, which are highly competitive. It is happening for results that include our brand name, e.g '[brand name][search term]'. The mobile site is served with mobile optimised content from another URL. e.g wwww.domain.com/productpage redirects to m.domain.com/productpage for mobile. Sometimes I am only seen the mobile URL in the desktop SERPS, other times I am seeing both the desktop and mobile URL for the same product. My understanding is that the mobile URL should not be ranking at all in desktop SERPS, could we be being penalised for either bad redirects or duplicate content? Any ideas as to how I could further diagnose and solve the problem if you do believe that it could be harming rankings?
Technical SEO | | pugh0 -
Are links in menus to external sites bad for SEO?
We're building a blog on a subdomain of the main site. The main site is on Shopify and the blog will be on wordpress. I'd like to keep the user experience as simple as possible so I'd like to make the blog look exactly like the main Shopify site. This means having a menu in the blog that duplicates the Shopify menu. So is it bad for SEO to have someone click on the 'about us' button in the blog subdomain (blog.mainsite.com) which takes you to the 'about us page' on the main shopify website (mainsite.com)?
Technical SEO | | acs1110 -
What is the best way to find missing alt tags on my site (site wide - not page by page)?
I am looking to find all the missing alt tags on my site at once. I have a FF extension that use to do it page by page, but my site is huge and that will take forever. Thanks!!
Technical SEO | | franchisesolutions1 -
International Site Links In Footer
We have several international sites and we have them linked in the footer of our main .com site . Should we add "nofollow" to these links? Our concern is that Google could see these sites as a network?
Technical SEO | | EwanFisher0 -
Delete old site but redirect domain to a new domain and site
I just have a quick query and I have a feeling about what the answer is so just wanted to see what you guys thought... Basically I am working on a client site. This client has a few other websites that are divisions of their company. However these divisions/websites are no longer used. They are wanting to delete the websites but redirect the domains to their name main website. They believe this will pass on SEO benefits as these old division sites are old and have a good PR and history. I'm unsure for DEFINITE, which way is correct?
Technical SEO | | Weerdboil0