Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How much will changing IP addresses impact SEO?
-
So my company is upgrading its Internet bandwidth. However, apparently the vendor has said that part of the upgrade will involve changing our IP address. I've found two links that indicate some care needs to be taken to make sure our SEO isn't harmed:
http://followmattcutts.com/2011/07/21/protect-your-seo-when-changing-ip-address-and-server/
http://www.v7n.com/forums/google-forum/275513-changing-ip-affect-seo.html
Assuming we don't use an IP address that has been blacklisted by Google for spamming or other black hat tactics, how problematic is it?
(Note: The site hasn't really been aggressively optimized yet - I started with the company less than two weeks ago, and just barely got FTP and CMS access yesterday - so honestly I'm not too worried about really messing up the site's optimization, since there isn't a lot to really break.)
-
TTL is Time To Live (set in seconds), and is the interval that your computer will refresh its DNS information.
Usually it's set for 12 or 24 hours. So the day before an IP change, set your TTL to 5 minutes. That way, when you do change your IP, it should only take 5 minutes for the DNS change to propagate. Once it propagates, change it back to its original value.
-
I am also looking at moving server - How do we check if the ip/dns server we're moving to was blacklisted in the past or not?
-
TTL = ??? (Sorry so ignorant...)
-
There's little or no evidence that changing the IP by itself will effect on your rankings or traffic, unless you move to a really slow server or a blacklisted neighborhood - but it doesn't seem like something you need to worry about.
Hopefully the speed improvements will be a big boost to your visitors, which may indirectly effect your SEO in a positive way!
-
Will not matter much especially if it is only done only once in awhile.
-
Except for geolocation purposes, your IP has no real effect on your SEO. The only thing I would suggest is making your TTL on your DNS records very low about a day before you move so when you do move you minimize the chance that you're hitting the old IP.
-
I was looking at this 2 URL'S you post here and did some research on my own few months ago and i don't really think that will make any different , you need to make sure this dns server you put it on not flagged by Google.
not much but hope that help you
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does changing sitemaps affect SEO
Hi all, I have a question regarding changing the size of my sitemaps. Currently I generate sitemaps in batches of 50k. A situation has come up where I need to change that size to 15k in order to be crawled by one of our licensed services. I haven't been able to find any documentation on whether or not changing the size of my sitemaps(but not the pages included in them) will affect my rankings negatively or my SEO efforts in general. If anyone has any insights or has experienced this with their site please let me know!
Technical SEO | | Jason-Reid0 -
If I change Tags and Categories in Wordpress blog post, will it negatively affect SEO and cause 404s?
Hi, I have belatedly come to the conclusion that I have been using tags and categories when blogging in wordpress incorrectly. The result is that Google seems to prefer to show my archives and tags in search results rather than the post itself. Not good UX. As the site is only a few months old, am I best to learn my lesson and tag and categorize correctly moving forward or Should I go back in to these posts and clean them up & categorize and tag correctly. If I do this, will it cause 404s and hurt my SEO? Thanks!
Technical SEO | | johnyfiveisalive2 -
When you change your domain, How much time do I have to wait for google to return the traffic used to have?
Hello. 20 days ago, I changed my domain from uclasificados.net to uclasificados.com doing redirect 301 to all urls, and I started to loose rankings since that moment. I was wondering if changing it back could be the solutions, but some experts recommend me not to do that, because it could be worse. Right now I receave almost 50% of traffic I used to receave before, and I have done a lot of linkbuilding strategies to recover but nothing have worked until now. Even though I notified google of this change and I send again my new sitemap, I don't see that have improve my situation in any aspects, and I still see in webmastertools search stats from my last website (the website who used to be uclasificados.com before the change). What should I do to recover faster?
Technical SEO | | capmartin850 -
Will a CSS Overflow Scroll for content affect SEO rankings?
If I use a CSS overflow scroll for copy, will my SEO rankings be affected? Will Google still be able to index my copy accurately and will keywords used in the copy that are covered by the scroll be recognized by Google?
Technical SEO | | moliver10220 -
Does Bitly hurt your SEO?
I often use bit.ly or Google URL shortener in links when other websites post my articles so I can track clicks. However, I am thinking this may HURT my SEO given that it is taking away a back link to my website. Is that logic correct ? If so, what is a good way to be able to track clicks if a website posts your article without jeopardizing the SEO value?
Technical SEO | | StreetwiseReports1 -
How much to change to avoid duplicate content?
Working on a site for a dentist. They have a long list of services that they want us to flesh out with text. They provided a bullet list of services, we're trying to get 1 to 2 paragraphs of text for each. Obviously, we're not going to write this off the top of our heads. We're pulling text from other sources and trying to rework. The question is, how much rephrasing do we have to do to avoid a duplicate content penalty? Do we make sure there are changes per paragraph, sentence, or phrase? Thanks! Eric
Technical SEO | | ericmccarty0 -
What's the SEO impact of url suffixes?
Is there an advantage/disadvantage to adding an .html suffix to urls in a CMS like WordPress. Plugins exist to do it, but it seems better for the user to leave it off. What do search engines prefer?
Technical SEO | | Cornucopia0 -
Changing CMS, are there SEO effects?
We want to change our cms from typo3 to CMS made Simple. We have done this already for another site and it effected the rankings. Have you got experience with this? What factors are important for SEO to consider? Is it normal when you change from cms the rankings will drop?
Technical SEO | | PlusPort0