Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Back link pyramid
-
Excuse me for such a newbie question but is using a backlinking pyramid black hat seo. I was trying to find out but every site gives you different advice on this subject.
Also If there is a type of backlinking structure that is best please let me know.
thanks
-
SE = Search engines
they can see what you are up to
-
Alan, when you say SE's to spot you who are you referring to. Sorry really new here not sure what you were saying.
Thank you for the response as well.
-
Wow thank you so much for the responses they were very helpful. I was asking this question so I can learn proper seo not for the intention to black hat my way to the top. I have built a company from the ground up with my family and have no intentions of doing anything to harm our internet presence in any way.
I wanted to know if it was bad or not because I had a local seo guy wanted to build that type of structure for our site and wasn't sure.
Optimize - You freaking rock... now thats an answer... I am going to forward this over to the seo guy as the main reason why I won't be hiring him. lol
Thanks again...
-
Thanks for this helpful information. In the future, it'd be great if you could add the links that cite your sources, and indicate which portions of your answer have been reproduced from existing content.
-
Jason-
Unless you are King Tut, pyramids by nature are bad. The most common black hat SEO techniques all center around link building schemes, from pyramids to paying for thousands of links.
Here are some basic Google no-no's
- Buying backlinks, or otherwise providing monetary compensation for backlinks (including offering discounts for links, as we saw when Google punished overstock.com)
- Creating many sites just to provide backlinks to other sites — also known as link pyramids.
- Putting hidden text on your website, including very small text stuffed with keywords, or text that is the same color as the background or otherwise invisible.
- Creating doorway pages — pages that are designed solely to attract search engine attention that then redirect users to a different website. It’s important to note that this is different from landing pages, which exist on your website and are perfectly okay.
- Using proxy servers or generating dozens or hundreds of IP addresses to make sites look like many sites, for the purposes of increasing backlinks.
- Having duplicate content stolen, or “scraped” from other sites just to make your site look like it has lots of content and updates.
Backlinking that you should be focused on.
It sounds like you are making it out to be the holy grail. Backlinking is one important part of SEO but don’t get so wrapped up in your backlinking that you neglect other vital aspects of your SEO. Having said that these are the best places to initially focus for backlinks:
- Blog Commenting
- Forum Comments & Footer Links
- Article Syndication w/ link(s)
- Directory Submissions (Paid & Free)
Your linking portfolio should probably contain a combination of all of the ones listed above and then some. Search engines can identify where a link is from and easily enough what type of link it is and if all of your link building is focused on one type of link then it won't look as natural.
Backlinking IS important – but it’s not everything. Use your head when creating your SEO backlink strategy and you’ll have a manageable program that can produce great results.
Goog luck.
-
yes it is, you are trying to game the system, it is also very easy for SE's to spot, you will end up with a un-natural link message from google in your GWT
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I disavow these links?
Hi all, I have a ski website that I am currently performing a toxic backlink audit on. I have noted that a lot of the links being flagged as toxic/spammy by the tool I am using seem to be the same/similar sites with different URLs. The sites are vaguely related to skiing (relating to helicopter travel options for travelling to ski resorts) but it is concerning me that there are so many of them and they are being flagged as so toxic.
Link Building | | SolveWebMedia
Do you think it is worth disavowing these? Or contacting the owner to ask them to remove the link? I have included an example of some of the links below. https://www.cannes-helicopters.co.uk/index.php?menuopen=21&showcontent=5
https://nice-helicopter.co.uk/index.php?menuopen=21&showcontent=5
https://monaco-helicopter.co.uk/index.php?menuopen=21&showcontent=5 Slightly different site but same favicon icon:
https://monaco-helicopter.co.uk/index.php?menuopen=21&showcontent=5
https://www.whitetracks-holidays.com/Helicopter_Transfers_Villars_Switzerland.htm Thanks in advance for any advice / help!0 -
Value of Links? What is each link worth?
Morning Everyone, I just had this thought and wondered what everyone's opinions were in terms of link value in monetary terms. We'll assume for the purposes of this that the links come from contextually relevant sites and that the sites in question have got the Moz DA from being high quality and have a good quality incoming link profile. Its a bit of a theoretical question, but i guess imagine if the only way you could get links was to pay for them, what would they be worth to you. This is link value for SEO purposes, they will have in addition value from traffic from good sites, that no doubt varies wildly depending on topic. I assume everyone also agrees on: The first link from a domain is the most valuable High DA sites are worth more than low ones. So could anyone who has an opinion on the link value suggest a monetary value for links. Its really just using a monetary amount to see how best to target my time. Here is my example of what might be expected, but I am hoping people with more knowledge will perhaps correct it. DA Rating First Link 2nd-5th Link 5th-10th Link 10Plus Links 5 $5 $2 $1 $0 15 $7 $3 $2 $1 25 $25 $10 $5 $2 35 $45 $20 $7 $3 45 $65 $30 $11 $4 55 $95 $45 $19 $5 65 $200 $100 $45 $6 75 $350 $120 $65 $9 85 $700 $240 $95 $15 95 $1100 $450 $200 $30
Link Building | | wellandpower1 -
Internal Linking - Post links vs Side Bar Links behaving differently
Hi, I have a question regarding the internal linking behavior. My website is www.hindimeaning.com which is approx 3 years old. I have approx 450 posts. Now i have a widget on right sidebar "Popular posts". A widget below my posts "Related Posts". And a simple html CSS menu above the posts (I removed menu around 6 month before so currently it will not show.) I crawled my site with moz crawler (same are the result from google crawler as well) and it shows menus links as internal links. While sidebar widget "Popular posts" and "Related Posts" are not showing as internal links. If we talk theoretically what i learn till now is "every link on a page behaves as internal link". Then why the widget links are not showing as internal links. Thanks, Mahesh Kumar
Link Building | | chaudhary04890 -
Nasty links
Hi My first q on here (hoorah!), and it's about links (boo!). I've got what appears to be a handful (but worryingly, increasing in number) of links pointing to my site like this: http://condos.mrgulffront.com/florida-condos-for-sale/320-scenic-gulf-drive-miramar-beach-fl-32550-mls-567591/ I've made contact with the sites concerned, and had only one positive response who flatly denied all knowledge of it. The issue (as far as I can see) is that as in the above example the links (on the bottom right in the grey box) are forever changing so not always visible. Can anyone offer any guidance as to these kinds of nasty links.... I'm right at the v beginning on this "path of seo understanding" so please don't assume prior knowledge! Thanks in advance.... tom
Link Building | | T-J-I0 -
Linking to sites that link to porn or casinos, my site getting penalized?
I have some link exchanges with some sites to get web traffic but when i ran the bad neighborhood link checker, i found that one site links to some casinos and another site has one link to a porn site. Is this getting me penalized? should i remove the links to these sites? Thanks, Ron
Link Building | | Ron100 -
Link Exchange
Hi everyone, I just started working for a client in a new niche. After reviewing the backlink profiles of his competitors I can see that the top sites are using a ton of link exchanges. They are from really spammy sites too. The kind that will link to anyone that provides a link back. Anyone else seeing much of this?
Link Building | | SixTwoInteractive0 -
Changing links
Hi guys i wanted you views on changing the anchor text of links. I have quality links coming in but with year terms such as 2012 in there, if i want to change them all to 2013 for example would it be badly seen by Google? I cant say i feel comfortable about doing it but they are my links and are related to our products. Any advice much appreciated.
Link Building | | pauledwards0