Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can Affiliate Links Harm Your Rank?
-
Does Google interpret Affiliate links as paid links?
If so, can Affiliate links harm your rank if they are not properly tagged with a no-follow?
Thanks.
-
What if the affiliate links are follow but they go to an specific subdomain which disallows robots via robots.txt.
Can those kind of links hurt the main domain?
Thanks in advanced.
Jabi
-
Interesting. I didn't know anything about this - affecting the sender and receiver. I'll do some more digging. Thanks for shedding light on this for me.
-
It depends on how the affiliate links are set up. Let's say your affilaites using a tracking parameter (like "affiliate="). Now, you link them to a product page, such as:
You could end up with a bunch of indexed pages...
www.example.com/product1.php?affiliate=1
www.example.com/product1.php?affiliate=2
...etc. Those would all be seen as duplicates. Again, I'm only speaking in generalities. I don't know how your links are currently set up.
-
Hi Dr. Meyers. Thanks for the note and the link. I understand the first part of your response. However, I don't fully undertand the second part. How will an incoming affiliate link create duplicate content for me (the recipient of the link)?
-
It's less common than when you're using obvious paid links, but there is some amount of risk. It really depends on how strong and diverse your link profile is. If you're talking a relatively small percentage, it's probably ok. If the majority of your links are affiliate links, it could look shady to Google. It depends on the nature of the links, the industry, etc. too.
The other issue is that affiliate links can often create duplicate content issues, so it can make sense to consolidate them (usually, with canonical tags or 301-redirects). That's a separate issue, though.
You might find this post from Joost de Valk interesting:
http://yoast.com/affiliate-links-and-seo/
Edit: A couple more posts - it's a complex topic:
http://www.darrinward.com/blog/seo/google-penalty-nofollow-affiliate-links
http://www.wolf-howl.com/affiliate-marketing/how-to-mask-affiliate-links/
-
I have never heard of anything bad connected with affiliate links.
I have seen at least 2 websites that use affiliate marketing and they are doing good.
- <cite>www.undergroundtraininglab.com/</cite>
- <cite>www.ultimatewowguide.com/</cite>
Both these sites even have sitelinks.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I add external links to my sitemap?
Hi, I'm integrating with a service that adds 3rd-party images/videos (owned by them, hosted on their server) to my site. For instance, the service might have tons of pictures/videos of cars; and then when I integrate, I can show my users these pictures/videos about cars I might be selling. But I'm wondering how to build out the sitemap--I would like to include reference to these images/videos, so Google knows I'm using lots of multimedia. How's the most white-hat way to do that? Can I add external links to my sitemap pointing to these images/videos hosted on a different server, or is that frowned upon? Thanks in advance.
Intermediate & Advanced SEO | | SEOdub0 -
If I nofollow outbound external links to minimize link juice loss > is it a good/bad thing?
OK, imagine you have a blog, and you want to make each blog post authoritative so you link out to authority relevant websites for reference. In this case it is two external links per blog post, one to an authority website for reference and one to flickr for photo credit. And one internal link to another part of the website like the buy-now page or a related internal blog post. Now tell me if this is a good or bad idea. What if you nofollow the external links and leave the internal link untouched so all internal links are dofollow. The thinking is this minimizes loss of link juice from external links and keeps it flowing through internal links to pages within the website. Would it be a good idea to lay off the nofollow tag and leave all as do follow? or would this be a good way to link out to authority sites but keep the link juice internal? Your thoughts are welcome. Thanks.
Intermediate & Advanced SEO | | Rich_Coffman0 -
Can you apply schema to a newsletter signup link?
I was curious if it is possible to markup a newsletter signup link for a client. If yes, what schema property should I use? https://schema.org/Action?
Intermediate & Advanced SEO | | RosemaryB0 -
Do links to PDF's on my site pass "link juice"?
Hi, I have recently started a project on one of my sites, working with a branch of the U.S. government, where I will be hosting and publishing some of their PDF documents for free for people to use. The great SEO side of this is that they link to my site. The thing is, they are linking directly to the PDF files themselves, not the page with the link to the PDF files. So my question is, does that give me any SEO benefit? While the PDF is hosted on my site, there are no links in it that would allow a spider to start from the PDF and crawl the rest of my site. So do I get any benefit from these great links? If not, does anybody have any suggestions on how I could get credit for them. Keep in mind that editing the PDF's are not allowed by the government. Thanks.
Intermediate & Advanced SEO | | rayvensoft0 -
Do 404 Pages from Broken Links Still Pass Link Equity?
Hi everyone, I've searched the Q&A section, and also Google, for about the past hour and couldn't find a clear answer on this. When inbound links point to a page that no longer exists, thus producing a 404 Error Page, is link equity/domain authority lost? We are migrating a large eCommerce website and have hundreds of pages with little to no traffic that have legacy 301 redirects pointing to their URLs. I'm trying to decide how necessary it is to keep these redirects. I'm not concerned about the page authority of the pages with little traffic...I'm concerned about overall domain authority of the site since that certainly plays a role in how the site ranks overall in Google (especially pages with no links pointing to them...perfect example is Amazon...thousands of pages with no external links that rank #1 in Google for their product name). Anyone have a clear answer? Thanks!
Intermediate & Advanced SEO | | M_D_Golden_Peak0 -
How to ping the links
When i do link building for my website, how can i let the search engines know about that. is there any way of pinging?
Intermediate & Advanced SEO | | raybiswa0 -
Increasing Internal Links But Avoiding a Link Farm
I'm looking to create a page about Widgets and all of the more specific names for Widgets we sell: ABC Brand Widgets, XYZ Brand Widgets, Big Widgets, Small Widgets, Green Widgets, Blue Widgets, etc. I'd like my Widget page to give a brief explanation about each kind of Widget with a link deeper into my site that gives more detail and allows you to purchase. The problem is I have a lot of Widgets and this could get messy: ABC Green Widgets, Small XYZ Widgets, many combinations. I can see my Widget page teetering on being a link farm if I start throwing in all of these combos. So where should I stop? How much do I do? I've read more than 100 links on a page being considered a link farm, is that a hardline number or a general guideline?
Intermediate & Advanced SEO | | rball10 -
Switching to masked affiliate links
Hi there, I run a content affiliate website where I introduce products in articles and then link to merchants where the user can buy the respective product. Currently I am using regular affiliate links here with the "nofollow" attribute. With growing size of the site, I would like to switch to masked affiliate links, so instead of a link like "jdoqocy.com/click-123" I want to use "mydomain.com/recommend/123". My question here is: When switching to masked affiliate links, does it makes sense to also convert all the older unmasked affiliate links? If yes, what would be the best way to do that - Convert all old links at once or convert them over time (e.g. over a few month)? Currently about 2/3 of my site's outbound links are unmasked, external affiliate links. So I am afraid that changing this relatively large share of links from unmasked external affiliate links to masked links doenst look natural at all... Thank you for your advice!
Intermediate & Advanced SEO | | FabRag0