Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your reputation grow with Reviews AI
      Moz Local

      Let your reputation grow with Reviews AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Trailing Slash: Lost in Redirection?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Trailing Slash: Lost in Redirection?

    Intermediate & Advanced SEO
    4
    5
    1460
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • kwoolf
      kwoolf last edited by

      Question here, but first the lead in. As you all know, 301 redirects don't pass on 100% of link juice. I've set up my site using htaccess to redirect all non-ww to www and redirect all URLs to have a trailing slash. FYI, the preferred domain is selected in WMT and canonical URLs appear in the head section of all pages.

      So now what happens when sites that link to mine don't include either the www or the trailing slash, which is actually quite common? Of course, asking the site own to correct the link is ideal, but that's not always possible. So if thousands of links on external sites are linking to http://www.site.com instead of http://www.site.com/, won't lots of link juice get lost in redirection?

      I can't think of anything more I can do to the URLs to reduce duplicate content and juice dilution. Thoughts?

      Kevin

      1 Reply Last reply Reply Quote 0
      • kwoolf
        kwoolf last edited by

        Thanks for the posts everybody. Confirming that I've done everything I have influence over, I guess that settles it. I just tried searching for more on this after reading Matt Cutts, Eric Ward, Joost de Valk, and others SEO pros share different info.

        On to other SEO issues. Awesome to be back at SEOmoz guys!

        1 Reply Last reply Reply Quote 1
        • RyanKent
          RyanKent last edited by

          Hi Kevin,

          I responded to this question here: http://www.seomoz.org/q/trailing-slashes-in-url-use-canonical-url-or-301-redirect#post-53208

          In short, you have taken all the proper action. You have done everything possible to ensure users properly link to your site by using a consistent URL format. You have also properly redirected those users who do not use the proper format, which is much better then many sites which simply generate a 404 error.

          If you set up your site properly from day 1, the result should be over 90% of the links to your site are valid, and a small percentage require a single redirect. It's the best result you can hope for. You cannot achieve 100% efficiency as links from other sites are outside your control.

          1 Reply Last reply Reply Quote 1
          • AlanMosley
            AlanMosley last edited by

            from www.site.com to wwwsite.com/ you wont lose anything, it ios not a 301, it happens by itself.

            but /page to /page/ you will lose a bit.

            I always suggest non slash as people are much more likly to leave a slash off then add one on when creating a link.

            Make sure that whatt ever you decide that you keep to in your internal linking, you have no control over what others do.

            1 Reply Last reply Reply Quote 1
            • sesertin
              sesertin last edited by

              I think this is evertything you can do. Do 301 or implement canonicals from the non slash versions of the urls to your preferred slash versions. There will be only a handful I think who will type in your urls manually rather them copying and pasting them when they want to link to it. You can do nothing with the rest: as you said: ask them to correct or bear that 10%loss of link juice.

              1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • ICON_Malta

                Should I switch from trailing slash to no trailing slash?

                I have a website which has had trailing slashes added to the URLs by 301 redirects for over 3 years. However, the custom CMS does not allow navigation links to have trailing slashes. This is resulting in 301s every time a user clicks a navigation link. The site ranks fairy well for some moderately competitive keywords. If you were in my shoes, would you remove the forced trailing slash redirect in the .htaccess and replace it with a trailing slash removal redirect, or would you leave it like it is? Thanks,
                James p.s. the CMS also doesn't allow canonicals.

                Intermediate & Advanced SEO | | ICON_Malta
                0
              • Easigrass

                Help with force redirect HTTP to HTTPS

                Hi, I'm unsure of where I should be putting the following code for one of my Wordpress websites so that they redirect all HTTP requests to HTTPS. RewriteEngine On RewriteCond %{HTTPS} !=on RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301] This is my current htaccess file: *missing

                Intermediate & Advanced SEO | | Easigrass
                0
              • Chris_Bishop

                301 redirect subdirectory to new domain

                I'm planning on using 301 redirects to spin out a subdirectory of my current website to be its own separate domain. For instance, I currently have a website www.website.com and my writers write tech news at www.website.com/news. Now I want to 301 redirect www.website.com/news to www.technews.com. Will this have any negative impact on SEO? What are some steps that I can take to minimize these impacts?

                Intermediate & Advanced SEO | | Chris_Bishop
                1
              • LosNomads

                301 redirection pointing to noindexed pages

                I have rather an unusual situation where a recently launched affiliate site does not have any unique content as its all syndicated content. For that reason we are currently using the noindex,nofollow meta tags to keep the pages out of the search engines index until we create unique content for the pages. The problem is that due to a very tight timeframe with rebranding, we are looking at 301 redirecting (on a page to page basis) another high authority legacy domain to this new site before we have had a chance to add unique content to it and remove the noindex,nofollow tags. I would assume that any link authority normally passed through the 301 would be lost in this scenario but Im uncertain of what the broader impact might be. Has anyone dealt with a similar scenario? I know this scenario is not ideal and I would rather wait until the unique content is up and noindex tags are removed before launching the 301 redirect of the legacy domain but there are a number of competing priorities at play outside of SEO.

                Intermediate & Advanced SEO | | LosNomads
                0
              • sbrault74

                Moving Content To Another Website With No Redirect?

                I've got a website that has lots of valuable content and tools but it's been hit too hard by both Panda and Penguin. I came to the conclusion that I'd be better off with a new website as this one is going to hell no matter how much time and money I put in it. Had I started a new website the first time it got hit by Penguin, I'd be profitable today. I'd like to move some of that content to this other domain but I don't want to do 301 redirects as I don't want to pass bad link juice. I know I'll lose all links and visitors to the original website but I don't care. My only concern is duplicate content. I was thinking of setting the pages to noindex on the original website and wait until they don't appear in Google's index. Then I'd move them over to the new domain to be indexed again. Do you see any problem with this? Should I rewrite everything instead? I hate spinning content...!

                Intermediate & Advanced SEO | | sbrault74
                1
              • COEDMediaGroup

                301 redirect with /? in URL

                For a Wordpress site that has the ending / in the URL with a ? after it... how can you do a 301 redirect to strip off anything after the / For example how to take this URL domain.com/article-name/?utm_source=feedburner and 301 to this URL domain.com/article-name/ Thank you for the help

                Intermediate & Advanced SEO | | COEDMediaGroup
                0
              • bizzer

                Changing a parent category and 301 redirecting

                I have a set of three pages that are subpages of a parent. The structure is as follows: mysite.com/directory/personal-widgets mysite.com/directory/commercial-widgets mysite.com/directory/widgets-services The partent page name "directory" really isn't working for where I want these pages to evolve. So I want to change it to "guides" In a world without worrying about google, I would simply change the parent page to guides, so they look like this, and be done with it: mysite.com/guides/personal-widgets But, the obvious problem is that I have external links to the page now. And the pages have a nice PR. And they also have Facebook page Likes and I don't know if I'll lose those. I know that if I should do this I should redirect the pages to the new pages of course. My question is: Will redirecting the old URL to the new URL with a 301 cause anything negative to happen that I might not be expecting?  Does Google dislike Redirects for any reason, or understand they are sometimes necessary?

                Intermediate & Advanced SEO | | bizzer
                0
              • CommercePundit

                How to stop Google crawling after 301 redirect?

                I have removed all pages from my old website and set 301 redirect to new website. But, I have verified old website with Google webmaster tools' HTML verification file which enable me to track all data and existence of pages in Google search for my old website. I was assumed that, Google will stop crawling and DE-indexed all pages after 301 redirect. Because, I have set 301 redirect before 3 months. Now, I'm able to see Google bot activity on my website with help of Google webmaster tools. You can find out attachment to know more about it. How can it possible & How Google can crawl removed pages? You can see following image to know more about it. First & Second

                Intermediate & Advanced SEO | | CommercePundit
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.