Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema markup for Webinars
-
I'm looking for a solution to implement schema markup for our webinars. We have an events page that has a list of upcoming events, as well as a list of the webinars we've done with a link to YouTube to watch the webinar. The webinars on our events page have the title and date. What kind of schema markup can we implement for these past events? It is not really an event, but it's not a video either (unless we embed the video on our site). Any tips? (**Also, I would like to use JSON-LD instead of HTML to implement the schema). Thanks!
-
The event does not have all required information in the eyes of Google. Will that harm the site?
If a lot is missing YES you need dates.
http://i.imgur.com/gT3JDhw.png
Raw structured data extracted from the page:
- http://linter.structured-data.org/?url=https:%2F%2Fwww.woorank.com%2Fen%2Fblog%2Frich-snippets-what-why-and-how-to-implement
- http://linter.structured-data.org/
- http://www.seoskeptic.com/structured-data-markup-validation-testing-tools/
- http://json-ld.org/playground/
- https://www.woorank.com/en/blog/rich-snippets-what-why-and-how-to-implement
-
Thank you! This helps a lot.
Follow-up question... The event does not have all required information in the eyes of Google. Will that harm the site? Or is it ok if we don't have every parameter... See screenshot for example of the info that I can markup: http://screencast.com/t/KPkUvHvmZaf
-
Utilizing past events will be will be able to instruct Google that you are having a consistent event cycle whatever length of time that is. So I do recommend doing it. JSON-LD has been, recommended for events.
In the past, Google has suggested Microdata. For websites and JSON-LD for apps however since their overhaul the new schema testing system, it seems like they have gone 100% JSON-LD in their recent "recommendations" for events.
("Try out the following examples using the Structured Data Testing Tool. All examples show JSON-LD syntax. If you prefer, you can use Microdata or RDFa syntax.")
JSON-LD His extremely lightweight but is invisible to the end-user. Microdata Is visible to the end-user.I would base it on what makes sense for your website. I do not know if you are utilizing app?If you are currently using microdata, it is still supported. If you are looking to use schema for the first time, I would recommend JSON-LD for apps and Microdata for end-users.
https://developers.google.com/search/docs/data-types/events#use-cases
https://search.google.com/structured-data/testing-tool
https://blog.kissmetrics.com/get-started-using-schema/ I would use Google's schema generator for JSON-LD or one of these options for microdata
http://schema-creator.org/event.php
http://microdatagenerator.org/
Below are two examples of the different styles and keep in mind microdata is visible
Microdata. event example I created.
descriptionStarts: 06/30/2016 12:00PM
Ends: 2016-07-01:00.000
Duration: 22:42
1313 Mockingbird Ln.Nowhere, FL32789United States
JSON-LD
** I hope this is been of help,**
** Thomas**
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product Schema Markup for All Products
Hi Team, Google search console used to allow you to use their structured data markup helperhttps://www.google.com/webmasters/markup-helper/u/0/ to markup multiple product pages at once that were similar. I do not see this feature anymore with the new search console. Does anyone have a recommendation for marking up multiple product pages without having to have schema markup firing in GTM for each product page?
Technical SEO | | agrier0 -
Correct use of schema for online store and physical stores
I have been getting conflicting advice on the best way to implement schema for the following scenario. There is a central e-commerce store that is registered to it's own unique address which is "head office". There are a few physical shops each of which has their own location and address. Each shop has its own landing page within /our-stores/. So each page on the website has the Organisation schema for the central 'organisation', something like: Then on each physical store landing page is something like the following as well as the Organisation schema: Is this correct? If it is should I extend LocalBusiness with store URL and sameAs for GMB listing and maybe Companies House registration? It's also been suggested that we should use LocalBusiness for the head office of the company, then Departmentwith the typeStore. But i'm not sure on that?
Technical SEO | | MickEdwards0 -
Schema.org product offer with a price range, or multiple offers with single prices?
I'm implementing Schema.org, (JSON-LD), on an eCommerce site. Each product has a few different variations, and these variations can change the price, (think T-shirts, but blue & white cost $5, red is $5.50, and yellow is $6). In my Schema.org markup, (using JSON-LD), in each Product's Offer, I could either have a single Offer with a price range, (minPricd: $5, maxPrice $6), or I could add a separate Offer for each variation, each with its own, correct, price set. Is one of these better than the other? Why? I've been looking at the WooCommerce code and they seem to do the single offer with a price range, but that could be because it's more flexible for a system that's used by millions of people.
Technical SEO | | 4RS_John1 -
Adding Reviews to JSON Product Schema Markup
Hi everyone, Below is an example of some JSON product schema markup I'd like to integrate into my site. My question is, what do I need to do to incorporate the individual reviews on a product page as well? I've tried a few different things but I can't get it to validate.
Technical SEO | | VDigitalServices0 -
Suite Numbers and Schema
A potentially stupid question. Is the suite number included within the tag, or should it sit outside of it? The reason I ask is because (a) I've seen it where the suite number sits outside that tag and (b) Google My Business best practices, I've been told (by Google support), is to include the suite in the second address line. I'm wondering if that translates in some way to the local schema on your site. On the other hand, it makes sense to include your suite number within the streetAddress span tag, but sometimes what makes sense doesn't really make sense when you know more, so I'm just covering my bases. Thank you!
Technical SEO | | nowmedia11 -
Schema Markup Errors - Priority or Not?
Greetings All... I've been digging through the search console on a few of my sites and I've been noticing quite a few structured data errors. Most of the errors are related to: hcard, hentry and hatom. Most of them are missing author & entry-title, while the other one is missing: fn. I recently saw an article on SEL about Google's focus on spammy mark-up. The sites I use are built and managed by vendors, so I would have to impress upon them the impact of these errors and have them prioritize, then fix them. My question is whether or not this should be prioritized? Should I have them correct these errors sooner than later or can I take a phased approach? I haven't noticed any loss in traffic or anything like that, I'm more focused on what negative impact a "phased approach" could have. Any thoughts?
Technical SEO | | AfroSEO0 -
Event Schema markup for multiple events (same location/address)?
I was wondering if its possible to markup multiple events on the same page for one location/address using the event schema.org markup? I tried doing it on a sample page below: http://www.rama.id.au/event-schema-test/ Google's schema testing tool shows that its all good (except for warning for offers). Just wanted to know if I am doing it correctly or is there a better solution. Any help would be much appreciated. Thank you 🙂
Technical SEO | | Vsood0 -
Schema markup for products is missing "price": Is this bad?
Hey guys, So a current client of mine has an e-commerce shop with a few hundred products. They purposely choose to keep the prices off of their website, which is causing errors in Google Webmaster Tools. Basically the error shows: Error: Structured Data > Product (markup: schema.org) Error type: missing price 208 items with error Is this a huge deal? Or are we allowed to have non-numerical prices for schema ie. "call for quote"
Technical SEO | | tbinga1