Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does linking to a subdomain give link juice to the main domain?
-
I have a few domains that I'm going to use for link building, will the link juice from the sub domains transfer to the main domain?
-
Yeah it can get really confusing. Here's the concept. Each Root domain can have many subdomains, as well as sub-folders.
Any link pointing to any subdomain or subfolder will provide some linking value to the entire root. It's not as much as that individual subdomain or subfolder gets, however the cumulative impact is there and it's real.
The reason is pretty straight forward - any sub, (domain or folder) is naturally associated with the root. It contributes to the overall weight of that root.
It's not unlike the branches of a tree. While the rain may fall directly on a branch, some of the water has the ability to work it's way back to the main trunk of the tree.
Just like water that seeps into the ground and soaks into the roots, can and will work it's way up the trunk and to the branches.
-
I always thought that a link to a subdomain did not benefit the main domain. Alan, can you explain this more? If an external website links to subdomain.mydomain.com will mydomain.com get link juice from this?
-
If you mean - if we get an inbound link pointing to the subdomain, will the root domain benefit?" the answer is yes to a certain extent. How much will depend on how closely related the subdomain topical focus is to the root domain, as well as how strong the link is from the perspective of the source site.
If you mean - if we point a link from within a subdomain to a page on the root domain, will the root domain benefit?" Then the answer is also yes, but how much depends on many other factors. And those links will carry less value than most quality inbound links coming from other root sites not in your control.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Creating a subdomain or subdirectory for each major city for our main website...
If our website is abc.com I am wanting to create a subdomain or subdirectory for each major city for SEO targeting purposes. But I want each domain to go to our see the same content from the main website abc.com. What's the best way to accomplish this? Duplicating our main page over and over sounds terrible , especially when trying to make changes down the road. Should we create an alias for each location? example.. abc.com/new-york, abc.com-chicago, etc...? If we go that route how does google acknowledge that? Would that mess up our SEO or help? Thanks!
Link Building | | michaelfisk0 -
When conducting a link building strategy does it matter the country the link is from?
We are a UK business and if we have links mostly from US based blogs and websites does this penalise us. The links are from relevant websites and topics. Should we be focusing on .co.uk sites
Link Building | | Caffeine_Marketing1 -
My site is linked from over 900 "The Globe"-domains - disavow or not?
Hi! As some of you may be familiar with, there is a giant spam-network with the same design and same page title on all domains: "The Globe - The world's most visited web pages". For example: theglobe.at
Link Building | | Sindre
theglobe.co.za
www.internet-search.us I've now discovered that over 900 of these spam-domains link to my site. My plan was of course to disavow them all, but Google is explicit on telling me to be careful. «Only disavow if you are certain that the links are damaging to your rankings». And to be honest, I'm not sure. Also: it seems drastic to disavow almost a thousand pages. I'm afraid to mess something up. What would you do?3 -
Root-Domain vs Subdomain Linkbuilding
Hello Mozzers! Couple of days ago I received a request to start optimizing a wordpress website, the domain itself has been around for around 10-12 years so it's it can be considered as one that has real history behind it. The page has been moved from HTML/FLASH to wordpress about 3 - 4 years ago and hasn't been any SEO maintenance on it. The site used to rank for first position with several keywords, but now understandably, it has greatly decreased. My main question would be, that when I've checked the root domain's and the subdomain's metrics with MOZ Open Site Explorer, the sub domain (with "www.") showed a PA 40 and 90 external links while the root domain (without "www.") only has 27 PA and 6 External links. I know that the 301 or server redirects only transfers about 90% of the link juice to the targeted URL but the difference between the 2 results seem way too big for me. What do you think? Is this normal?
Link Building | | adamdankhazi
During future link building is it more beneficial to target the root domain so the page won't lose that "10%" by redirecting the new link from sub-domain to root domain?
Is it possible to get more juice transferred? Thank you very much,
Adam0 -
What is a good ratio of total links to linking root domains?
Is 100 total links for every linking domain too high? I suppose I could also look at ratios of sites that are doing well in the rankings.
Link Building | | ProjectLabs0 -
Text Link vs image link?
Which passes most link juice a text link or an image with the correct 'alt' attribute? Do the pass the same amount or is one more valuable than the other?
Link Building | | SamCUK0 -
Do links from my own subdomain to my main domain carry any value?
I currently have a Wordpress blog set up on a subdomain i.e blog@ etc. I wanted to know whether the links from the blog to my main site carry any value.
Link Building | | Store210 -
Building Links to Exact Match Domains
What are the pros and cons having exact match domain and how can you create a brand name and build backlinks? Say we have a domain personalizedbirthdaygifts.com We are quite stuck with what anchor text we need to use and how do we vary it? I've heard that we have to stay away from using commercial keywords as anchor text heavily. We have to also use our brand name. And here we get stuck as we don't have a brand name. In this case Our brand name should be personalized birthday gifts but this is also commercial keyword. I have seen before similar websites droped from ranking because they have commercial keywords in their domain and most of their backlink anchor texts are commercial. If I had a website called twentyfive.com selling birthday gifts it would be a lot easier. But when you have a website personalizedbirthdaygifts.com and trying to rank for personalized birthday gifts and birthday gifts it's tough. OR isn't it? I hope I explained it well and didn't confuse anybody... Thanks
Link Building | | Jvalops0