Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google for Jobs: how to deal with third-party sites that appear instead of your own?
-
We have shared our company's job postings on several third-party websites, including The Muse, as well as putting the job postings on our own website. Our site and The Muse have about the same schema markup except for these differences:
The Muse...
• Lists Experience Requirements
• Uses HTML in the description withtags and other markup (our website just has plain text)
• Has a Name in JobPosting
• URL is specific to the position (our website's URL just goes to the homepage)
• Has a logo URL for OrganizationWhen you type the exact job posting's title into Google, The Muse posting shows up in Google for Jobs--not our website's duplicate copy. The only way to see our website's job posting is to type in the exact job title plus "site:http://www.oursite.com".
What is a good approach for getting our website's posting to be the priority in Google for Jobs? Do we need to remove postings from third-party sites? Structure them differently? Do organic factors affect which version of the job posting is shown, and if so, can I assume that our site will face challenges outranking a big third-party site?
-
We have found the following:
1 Using the API is better than waiting for Google to crawl the jobs.
2 They have you must have data fields, but they have would like to have and be tickled pink if you have fields. Filling in all three changes rankings in the testing we have done.
3 The quality of the title you give vs the title they understand.
4 The overall authority of your site. No exact on this yet but a gut feel factor.
5 SERPs result are also jumping around like crazy just now, we see the Google for jobs panel with no links about it and then four hours later it has 4 organic links about it for the same search, then a day later 2, then a day later none, then back to four then an hour later none...Testing google for jobs when it landed in the UK three weeks ago its results are inconsistent with its own rules, we have found jobs with the wrong suggested title format, the wrong address format, landing pages not actual jobs have found their way onto the service!!! jobs with red warning have made it onto the service and so the list goes on.
-
Yeah, I'm sorry I'm not seeing a really good resource for you, Kevin. It's early days. The person who takes on the task of writing that resource will have valuable information to share. I would say your best hope is in experimentation with this, but I don't see that anyone has figured out a solution to the important questions you've asked.
-
Thanks, Miriam. This article offers a good summary of information that Google put out there, but it doesn't discuss factors that may affect which version of a duplicate posting appears. Ideally, there's be a way to canonical third-party duplicates, but I'm not sure if this would be possible with these huge third-party job posting sites or even if this would affect which version of the posting appeared in Google for Jobs.
-
Hi Kevin! It's nice to speak with you, too. Another article that might help:
http://www.clearedgemarketing.com/2017/06/optimize-google-jobs/
I'd love to see someone do a deep dive on the exact questions you've raised.
-
Wow, a reply by the Miriam Ellis! I've found your past posts on local search very useful.
Seriously, though, this was a very good thread on which I could begin to pull. I took a look at the article and found this helpful line: "For jobs that appeared on multiple sites, Google will link you to the one with the most complete job posting." I'd be interested in knowing more about what constitutes "complete." I'm assuming it's the post that has the most schema items included and in particular the "critical" items according to Google's rich cards report. If this is the case, then it would seem that organic signals may not affect the visibility of the job posts as much as I originally suspected.
Then again, there's got to be some keyword relevance going on here.
Our website's job posting is being included in Google for Jobs. However, this posting only appears with a very specific search (typing in the exact job title plus "site:http://www.oursite.com".)
So, maybe it's a combination: multiple versions of the same job can be part of Google for Jobs, but Google for Jobs will show the posting that is both most keyword relevant and most complete. This is just a theory without significant research (everyone's favorite kind of theory, right?), but I'm going to send an email to the author of the TechCrunch article to see if there's any more detail he can share. Thanks again!
-
Hey Kevin,
I'm afraid I'm not very familiar with Google for Jobs, but here's something that caught my eye in a TechCrunch article:
To create this comprehensive list, Google first has to remove all of the duplicate listings that employers post to all of these job sites. Then, its machine learning-trained algorithms sift through and categorize them.
This sounds like it might be applicable to what you're describing. Maybe read the rest of the article? And I'm hoping you'll get further community input from folks who have actually been experimenting with this new Google function.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How about a No-index backlink in the eye of Google
I have a doubt - when I create a backlink as a part of SEO in some website when I rechecked the same couple of days after. It hasn't indexed and I checked its robots file. It showing **User-agent: ****Mediapartners-Google ****Disallow: ****User-Agent: * ****Disallow:**However, is this create any backlink support or just this for the purpose of not indexing in google.I make it simple -"Is this kind of backlink creation support my SEO activity or Not?" In this No-index website.
Local Website Optimization | | LayaPaul0 -
How to correctly move subdomain to subfolder (google webmaster)?
Hello, This is my first post in here 🙂 I just wondered what is the correct way to move a subdomain to subfolder? I've moved it, re-done sitemap, so that main website would include a subfolder, as they are part of one big website now (it was something like a blog on a subdomain). Subdomain now does correct 301 redirects. Submitted new sitemap to google, asked google to re-fetch the whole domain (thus subfolder should be re-fetched too, as it's part of main nav). The areas i'm in doubt: I can tell google that the domain got moved, however it is moved to the one that is already approved in the same account, but is in a subfolder, so should i do this? Or should i simply somehow erase it on webmaster? The blog was launched about a month ago, and it isn't perfectly optimized yet, it wasn't on google SERPs pretty much at all, excluding googling it straightly, and there are pretty much 0 traffic from google, almost all of it is either direct either referral, mostly social, Thanks, Pavel
Local Website Optimization | | PavelGro920 -
Virtual Offices & Google Search
United Kingdom We have a client who works from home and wants a virtual office so his clients do not know where he lives. Can a virtual office address be used on his business website pages & contact pages, in title tags and descriptions as well as Google places. The virtual office is manned at all times and phone calls will be directed to the client, the virtual office company say effectively it is a registered business address. Look forward to any helpful responses.
Local Website Optimization | | ChristinaRadisic0 -
Schema for same location on multiple sites - can this be done?
I'm looking to find more information on location/local schema. Are you able to implement schema for one location on multiple different sites? (i.e. - Multiple brands/websites (same parent company) - the brands share the same location and address). Also, is schema still important for local SEO? Thank you in advance for your help!
Local Website Optimization | | EvolveCreative0 -
How to target a site to only specific US states?
Hey Guys, Does anyone have experience or can point me to the right documentation about geo targeting possibilities for specific states in the US or specific areas in the world. Local SEO does not apply in my case, since my website is not a business nor have a physical address. My website offers information that is only relevant for specific states in the US, how can I leverage my I optimisation to gain more exposure in those specific states? I really appreciate any help. A
Local Website Optimization | | Mr.bfz0 -
Duplicate content question for multiple sites under one brand
I would like to get some opinions on the best way to handle duplicate / similar content that is on our company website and local facility level sites. Our company website is our flagship website that contains all of our service offerings, and we use this site to complete nationally for our SEO efforts. We then have around 100 localized facility level sites for the different locations we operate that we use to rank for local SEO. There is enough of a difference between these locations that it was decided (long ago before me) that there would be a separate website for each. There is however, much duplicate content across all these sites due to the service offerings being roughly the same. Every website has it's own unique domain name, but I believe they are all on the same C-block. I'm thinking of going with 1 of 2 options and wanted to get some opinions on which would be best. 1 - Keep the services content identical across the company website and all facility sites, and use the rel=canonical tag on all the facility sites to reference the company website. My only concern here is if this would drastically hurt local SEO for the facility sites. 2 - Create two unique sets of services content. Use one set on the company website. And use the second set on the facility sites, and either live with the duplicate content or try and sprinkle in enough local geographic content to create some differential between the facility sites. Or if there are other suggestions on a better way to handle this, I would love to hear any other thoughts as well. Thanks!
Local Website Optimization | | KHCreative0 -
Best marketing for a language learning site
Hello everybody, I'm a programmer so I'm not very good at marketing. Any idea what the best way is to promote my language learning site? (http://www.antosch-and-lin.com/) Since Google Penguin the site has taken a big hit and the changes suggested by a SEO expert hasn't helped. Thanks for any suggestions!
Local Website Optimization | | delpino0 -
Single Site For Multiple Locations Or Multiple Sites?
Hi, Sorry if this rambles on. There's a few details that kind of convolute this issue so I'll try and be as clear as possible. The site in question has been online for roughly 5 years. It's established with many local citations, does well in local SERPs (working on organic results currently), and represents a business with 2 locations in the same county. The domain is structured as location1brandname.com. The site was recently upgraded from a 6-10 page static HTML site with loads of duplicate content and poor structure to a nice, clean WordPress layout. Again, Google is cool with it, everything was 301'd properly, and our rankings haven't dropped (some have improved). Here's the tricky part: To properly optimize this site for our second location, I am basically building a second website within the original, but customized for our second location. It will be location1brandname.com/secondcity and the menu will be unique to second-city service pages, unique NAP on footer, etc. I will then update our local citations with this new URL and hopefully we'll start appearing higher in local SERPs for the second-city keywords that our main URL isn't currently optimized for. The issue I have is that our root domain has our first city location in the domain and that this might have some negative effect on ranking for the second URL. Conversely, starting on a brand new domain (secondcitybrandname.com) requires building an entire new site and being brand new. My hunch is that we'll be fine making root.com/secondcity that locations homepage and starting a new domain, while cleaner and compeltely separate from our other location, is too much work for not enough benefit. It seems like if they're the same company/brand, they should be on the same sitee. and we can use the root juice to help. Thoughts?
Local Website Optimization | | kirmeliux0