Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do Yelp and Justia get all the extra Meta Description Real estate?
-
I was doing some KW research for a client and noticed something interesting with regard to Yelp and Justia. For a search on DWI Attorneys, they each had over 300 character meta descriptions showing on the SERP without truncating. Everyone else was either truncated or within limit of roughly 160 characters. Obviously if there is a way to get something other than a list to show that way you can own some real estate. Would love to hear from some of you Mozzers on this. Here are two images that should assist.
Best
Edit: I found one that was not a directory site and it appears it is Google doing it. The site has no meta description for the home page and this is what is being pulled by Google. There are 327 characters here! The truncation marks are showing it being pulled from different parts of the page. Image is Killeen DWI Attorney.
NOTE None of these are clients, etc. I also changed the cities so this is a general search.
-
Although I haven't tested this myself, I've heard others say that removing the meta description is one way to get Google to show a bigger description in the search results because they pull information off your website instead of sticking to the character limit of the tag.
-
As I know Google has made a significant change since 2016 to its search results pages by extending the length of titles and descriptions.
Title tags have been increased to 70–71 characters, which is up from its previous 50–60 characters. That’s at least enough to fit in another word or two.
Meta descriptions have been increased by 100 characters per line, and extended from two to three lines. That’s a significant increase, and presents far more of an opportunity to tell searchers what the page is about.
Google is still truncating the descriptions to two lines for many search results still, so you may still see them coming in at around 160 characters at times. When a three line snipped is displayed they come in at 278 characters per line.
t’s important to note that this may be a test which Google could reverse at any time.
https://www.reddit.com/r/bigseo/comments/4ixf86/google_has_increased_the_width_of_the_search/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How safe is it to use a meta-refresh to hide the referrer?
Hi guys, So I have a review site and I'm affiliated with several partnership programs whose products I advertise on my site. I don't want these affiliate programs to see the source of my traffic (my site), so I'm looking for a safe solution to hide the referrer URL. I have recently added a rel="noreferrer" tag to all my affiliate links, but this method isn't perfect as not all browsers respect that rule. After doing some research and checking my competitors I noticed that some of them use meta-refresh, which seems more reliable in this regard. So, how safe is it to use meta-refresh as means of hiding referrer URL? I'm worrying that implementing a meta-refresh redirect might negatively affect my SEO. Does anybody have any suggestions on how to hide the referrer URL without damaging SEO? Thank you.
Intermediate & Advanced SEO | | Ibis150 -
Meta-description issue in SERPs for different countries
I'm working with a US client on the SEO for their large ecommerce website, I'm working on it from the UK. We've now optimised several of the pages including updating the meta-descriptions etc. The problem is when I search on the keyword iin the UK I see the new updated version of the meta-description in SERPs results. BUT when my client searches on the same keyword in the US they're see the old version of the meta-description. Does any one have any idea why this is happening and how we can resolve it? Thanks Tanya
Intermediate & Advanced SEO | | TanyaKorteling0 -
Anyone actually getting a noticeable SEO boost from a Bitly or TinyURL backlink?
Hi, I'm looking for an example/use case of someone whose site has been linked to from another using a Bitly, or other generic URL shortener link. I'm specifically interested in proving/disproving the value of the backlink in terms of boost in SEO rankings. Ideally you somehow got a juicy backlink from a reputable site, but they accidentally linked to you using a Bitly or something, yet you saw a noticeable increase in your pages search rankings, thus proving the value of a Bitly link still passing all SEO value. Or alternatively, you got that juicy backlink and noticed nothing at all, or not much, and are frustrated that they used a BItly. I'm launching a study on this soon to identify the possible value behind short links as backlinks. Yes, I know that Matt Cutts says all short links are 301 redirects which passes something like 99.9% of link juice. I'd just like to see some use cases on this. Thanks!
Intermediate & Advanced SEO | | Rebrandly0 -
Should brand/company be included in meta title?
Is there any point/benefit/requirement in using brand/company name in the meta title, I realise search engines like Google prefer brand focused pages, However it is unlikely that someone would be including the company in our search terms. Any thoughts?
Intermediate & Advanced SEO | | seoman100 -
Meta Robot Tag:Index, Follow, Noodp, Noydir
When should "Noodp" and "Noydir" meta robot tag be used? I have hundreds or URLs for real estate listings on my site that simply use "Index", Follow" without using Noodp and Noydir. Should the listing pages use these Noodp and Noydr also? All major landing pages use Index, Follow, Noodp, Noydir. Is this the best setting in terms of ranking and SEO. Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
How do I get rel='canonical' to eliminate the trailing slash on my home page??
I have been searching high and low. Please help if you can, and thank you if you spend the time reading this. I think this issue may be affecting most pages. SUMMARY: I want to eliminate the trailing slash that is appended to my website. SPECIFIC ISSUE: I want www.threewaystoharems.com to showing up to users and search engines without the trailing slash but try as I might it shows up like www.threewaystoharems.com/ which is the canonical link. WHY? and I'm concerned my back-links to the link without the trailing slash will not be recognized but most people are going to backlink me without a trailing slash. I don't want to loose linkjuice from the people and the search engines not being in consensus about what my page address is. THINGS I"VE TRIED: (1) I've gone in my wordpress settings under permalinks and tried to specify no trailing slash. I can do this here but not for the home page. (2) I've tried using the SEO by yoast to set the canonical page. This would work if I had a static front page, but my front page is of blog posts and so there is no advanced page settings to set the canonical tag. (3) I'd like to just find the source code of the home page, but because it is CSS, I don't know where to find the reference. I have gone into the css files of my wordpress theme looking in header and index and everywhere else looking for a specification of what the canonical page is. I am not able to find it. I'm thinking it is actually specified in the .htaccess file. (4) Went into cpanel file manager looking for files that contain Canonical. I only found a file called canonical.php . the only thing that seemed like it was worth changing was changing line 139 from $redirect_url = home_url('/'); to $redirect_url = home_url(''); nothing happened. I'm thinking it is actually specified in the .htaccess file. (5) I have gone through the .htaccess file and put thes 4 lines at the top (didn't redirect or create the proper canonical link) and then at the bottom of the file (also didn't redirect or create the proper canonical link) : RewriteEngine on
Intermediate & Advanced SEO | | Dillman
RewriteCond %{HTTP_HOST} ^([a-z.]+)?threewaystoharems.com$ [NC]
RewriteCond %{HTTP_HOST} !^www. [NC]
RewriteRule .? http://www.%1threewaystoharems.com%{REQUEST_URI} [R=301,L] Please help friends.0 -
Google and Product Description Tabs
How does Google process a product page with description tabs? For example, lets say the product page has a tab for Overview, Specifications, What's In the Box and so on. Wouldn't that content be better served in one main product description tab with the tab names used as (htags) or highlighted paragraph separators? Or, does all that content get crawled as a single page regardless of the tabs?
Intermediate & Advanced SEO | | AWCthreads0 -
Meta Keywords: Should we use them or not?
I am working through our site and see that meta keywords are being used heavily and unnecessarily. Each of our info pages will have 2 or 3 keyword phrases built into them. Should we just duplicate the keyword phrases into the meta keyword field, should put in additional keywords beyond or not use it at all? Thoughts and opinions appreciated
Intermediate & Advanced SEO | | Towelsrus1