Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Multilingual keyword research
-
Does anyone have any experience in multilingual SEO? We are looking for software that conducts research for GEO Locations such as UAE, Oman, Bahrain, Kuwait, Qatar, Saudi Arabia, Pakistan & India. Writing content for each of these countries is difficult unless we speak their language, we could look at outsourcing the translation but conducting keyword research for each location is almost impossible.
-
The regions you're talking about our actually in alignment with a project we are doing right now. If you have a lot of translation needed we could possibly help each other.
for keyword research in "UAE, Oman, Bahrain, Kuwait, Qatar, Saudi Arabia, Pakistan & India."
I do everything Patrick talked about but in addition I utilize this tool for finding keywords in areas
What I have found is that data is very tough to get however we have resources that can translate this properly.
You may find this interesting as well
https://cloudz.click/blog/estimate-total-volume-value-of-keywords-in-niche-whiteboard-friday
I'm interested in what you're doing if you'd like to chat about it let me know
Tom
-
Hi Joshua,
I think I have the hassle-free solution for you!
If you're asking this question with regards to the site listed on your profile (which is in English), as a first step I would not get into translating your content at all.
The products on your site are relatively high-end which are more suited to the more affluent consumers in India who will commonly be searching in English, rather than Hindi, Urdu or one of the many other languages spoken there. Also, approximately 80% of the population in the UAE are expats (of which many are British or American) so again, no need to translate for the moment.
If you start to see good results in these countries with the English versions, that's the time to think about investing in the local languages. Particularly as it's not just the associated cost of translating the website; you should also have native speaker customer service reps for example.
Use the Google Keyword Planner to see how many searches there are in English in these countries. Testing like this is a crucial part of international SEO so you don't waste money on translation and localization which can be expensive.
My suggestions above are based on the assumption that you will have local domains for each country eg, example.co.in (for India). If you want to target these countries with your main .co.uk domain, start some Google AdWords campaigns (in English) targeted to those countries and see how they go; if it works, then you can look further into the big international SEO question of wheather to use local domains, subdomains or folders to target those countries and languages.
Hope that helps
-
Hi there
I would look into the following:
SEMRush - You can check out competitors in different regions / countries, how they rank, and what content of theirs in performing best. You can break this down by Google properties in different countries.
Majestic - See what kinds of links competitors are getting in different regions / countries, and what their top linked to content is. This will help you prioritize what content is working best and least for others in different regions.
International Keyword Research - A great webinar from Moz that discusses different tactics and processes for international keyword research. Lots of good information here.Understand the basics of international SEO:
International SEO - Get the basic understanding of international SEO and how to approach your efforts.
International SEO Checklist - A great checklist with everything from strategy to measurement of your efforts.
Establishing Your International SEO Strategy - A great resource from SEER Interactive discussing different tips and ideas to have a successful internation SEO strategy. Includes content and understanding your audience.Telling search engines regional targets:
Country Targeting (Google) - Target your region specific URLs for Google.
Geo-Targeting (Bing) - Target your region specific URLs for Bing.
Hreflang (Google) - Helps Google understand your alternate region website variants and how they relate to your main site.
Language Tags (Bing) - Helps Bing understand your alternate region website variants and how they relate to your main site.Hope this all helps you! Good luck!
-
I have done it for an ecommerce site and I found there was no simple solution. Be great to hear if there is one.
I chose or knew the keywords then went to google translate. Then put those keywords into various tools to see how they extrapolated out. ie Adwords keyword tool. I also used semrush. Also put some onus on keywords on the client.
Because I was also terrified that the translate and then "my combination" might not means what I hope it to mean I then got it reviewed by a native speaker. Great learning curve. That was where I learnt the most from speaking to a local. There is heightened risk not speaking to a someone fluent - so I would not recommend publishing without doing that.
After that it is a process - move back to the re-fining the standard and arduous practices we already know about in keyword research. I was chasing simple clothing keywords and then fortunately the retailer was opening shops which made the job easy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Choosing the right keywords when the products are similar
What keywords should I choose if I have 3 similar products, only the value differs?
Keyword Research | | Voucherstore 0
It is recommended to use the same keyword, and change the value? Example: Product 1: $ 100 discount coupon
Keyword: $ 100 discount coupon Product 2: $ 75 discount coupon
Keyword:? Product 3: $ 50 discount coupon
Keyword:? Any advice? Thank you, Sergio K.0 -
Long tail keyword research
Hi guys, what is the best practice to find the long tail keywords, like Google Instant Suggestion, people also search, or moz keyword explorer I have experienced a lot in MOZ pro Keyword Planner, but now I want to know easiest way to find long tail keywords for my website olehana Makeup, still I'm using just 3 keyword that I already ranked in Google SERP top 3 positions now I also want that some long tail keywords also gets ranked.
Keyword Research | | daimon670 -
I have two keywords. If I combine them do I get credit for both keywords?
For example I have a keyword - IPA Beer, and I have a keyword - IPA Beer Kit. If I use the keyword IPA Beer Kit will I get the benefit of the IPA Beer keyword as well as the IPA Beer Kit keyword? Hope this makes sense. Thanks in advance for the help!
Keyword Research | | brewngrow0 -
How to finalize the keywords for SEO?
Hi, I use the following method for keyword research: Create a long raw list of keywords. Use Google AdWords Keyword tool to find monthly searches. Find raw competition. Find direct competition (via allinanchor: search operator) Calculate KEI (Keyword Effectiveness Index) Calculate KOI (Keyword Opportunity Index) Is there any other (better) way to execute the keyword research? Or is finalizing/selecting the keywords only on the basis of monthly searches sufficient? In short, how to select the best keywords from a long list? Thanks & Regards
Keyword Research | | IM_Learner0 -
Accuracy of search volume for keyword planner v old keyword tool?
Hi there, I'm (logged into Google Adwords) and researching search volume for keywords but I'm seeing weird results. I know that the term "outage notification" had between 1000 and 5000 monthly global searches when I last looked (I know this because I add a search volume tag to the keywords I track ranking of via Moz). Yet, now when I check global search volume via keyword planner I'm seeing only 70 global searches per month (AND low competition which I know is not true). Is this perhaps because only the exact match is reported or is something else going on? Very frustrated as I have now lost faith in the keyword research process via Google keyword planner....not sure where to go from here!! Thanks very much
Keyword Research | | SnapComms1 -
How should I use keywords in a sentence?
The keywords that I target are phrases that wouldn't ever be used in a sentence... Ex: Stained Concrete Virginia My question is... Is it better to use the phrase, even though its odd? Ex: Stained Concrete Virginia is a great product Or is it better to make it a natural sentence? Ex: Stained Concrete in Virginia is a great product? Im trying to find a way to use my keyword phrases at least 4 times in the content of the pages...but it seems difficult if I have to use such an odd phrase. Thanks! Tim
Keyword Research | | Timvroom0 -
How do you optimize for compound keywords
What is the best way to handle keywords like "switchplate covers"? The key word may be seen as either a 2 or 3 word phrase, depending how you handle the compound term: "switch plate" or "switchplate" In google KW it shows different results for switch plate vs switchplate as well as using cover vs covers. I've tried using all the variations in my descriptions, titles and H2s but I think this is diluting them all. Can anyone show me best practice guidelenes or examples of good solutions to these kinds of compound key words? Thanks Handcrafter
Keyword Research | | stephenfishman0 -
How do you limit the number of keywords that will be researched
I'm working with a client who has a website, but doesn't really have a clearly defined idea of who their key audience is nor do they know what keyword phrases they would like to rank for. I know that I can generate a starting list by reviewing their site, but I want to set some parameters on it so I can provide an accurate estimate. I'm looking for suggestions on how to do this.
Keyword Research | | EricVallee340