Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why does Google pick a low priority page on my site?
-
Hi Guys.
One of my pages ranks quite well for "mid year diaries 14-15" on Google. The problem is it's a really specific product page (A4, Hardback, day-to-a-page diary I think).
It would be much better for the user to land on our mid-year diaries category, not really deep into the site. Why is Google prioritizing this product page over our general 'mid year diaries' category?
Especially when the category would relate to the search more accurately?
I work for TOAD diaries and I think our page rank is 10 for this search.
Eagerly awaiting some insight
Thanks in advance everyone!
Isaac.
-
Hi Issac,
Keyword cannibalisation is pretty much exactly that. This is why it is important for pages to be as unique as possible.
The two below are sort of a similar thing, except the first one refers to linking to your key pages from a product page by way of a short sentence that has a link with some nice on-topic anchor text leading off.
- On your product pages, have a text link back to the key page that isn't the crumb-trail. You can also do this from other pages closer to the homepage
- Internal Links to your key pages
-Andy
-
Hi Andy! Thankyou sooooooo much! I'm kinda new to this. I worked for them for while as a product guy. I realised the SEO was lacking and so I've sorta stepped into that role.
Makes a lot of sense, I will defiantly be implementing some changes.
Not sure what you meant by links that aren't the 'crumb trail'. And also what did you mean by keyword cannibalisation? Is that just having more than one page that you try to optimise for the same keywords?
Again thankyou so much.
Isaac.
-
Hi Issac,
In these circumstances, there are a few things to look at.
- Internal Links to your key pages
- External links to key pages
- Add some unique content to these pages. There is no content currently on them http://www.toaddiaries.co.uk/shop/custom-diaries/mid-year-diaries-14-15
- On your product pages, have a text link back to the key page that isn't the crumb-trail. You can also do this from other pages closer to the homepage
- Make sure there is no keyword cannibalisation going on that could cause Google to choose one page over another
- There is no rel=canonical on any of the pages. Add these so that they self canonicalise
- Check to see if your key pages are indexed by Google. This often goes unnoticed and can have you chasing your tail
See how you get on with those. There are other lesser possibilities, but these should give you some good starting points.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
site speed
i use mid-quality pic and... but my site speed is low
On-Page Optimization | | zlbvasgabc
any suggestion?
my site is:
https://bandolini.ir/0 -
Shifting target keyword to a new page, how do we rank the internal page?
I have been targeting one keyword for home page that was ranking between the postilion 6-7 but was never ranking on 1st as there were 2 highly competitive keywords targeted on the same page, I changed the keyword to an internal service page to rank it on 1st, I have optimized the content as well but the home page is still ranking on 11th, how do I get the internal page rank on that keyword
On-Page Optimization | | GOMO-Gabriel0 -
Reducing number of site pages?
Hi, I am looking through my site structure and I have a lot of pages left over from the days of article keywords. Probably 7 or 8 years ago, someone sold my husband on article key word pages. I have slowly gotten rid of a lot of them as they have fallen out out of the ranks. I would like to get rid of the rest, probably 5 or 6 pages. Will it hurt my rankings to delete pages and redirect them? My customers really like the simplicity of our site and I want to keep it that way, plus clean up flags that Moz is telling me is a problem. I think its easier to keep less pages top notch than have to worry with a lot of them. Especially since my customers aren't viewing them. Thanks in advance!
On-Page Optimization | | CalicoKitty20000 -
Is it better to keep a glossary or terms on one page or break it up into multiple pages?
We have a very large glossary of over 1000 industry terms on our site with links to reference material, embedded video, etc. Is it better for SEO purposes to keep this on one page or should we break it up into multiple pages, a different page for each letter for example? Thanks.
On-Page Optimization | | KenW0 -
Does Google avoid indexing pages that include registered trademark signs?
I am suspecting that Google often hesitates to index pages that have registered trademarks on them that are marked with a ®. For example EGOL® used in the title tag or in the tag at the top of the page. Registered trademarks are everywhere and most retail product pages contain at least one of them. However, most people use the registered trademark names as text in their writing without adding the registered trademark sign of ®. Have you experienced a problem getting such pages indexed or have you read any articles about how Google treats registered trademarks?
On-Page Optimization | | EGOL0 -
Will "internal 301s" have any effect on page rank or the way in which an SE see's our site interlinking?
We've been forced (for scalability) to completely restructure our website in terms of setting out a hierarchy. For example - the old structure : country / city / city area Where we had about 3500 nicely interlinked pages for relevant things like taxis, hotels, apartments etc in that city : We needed to change the structure to be : country / region / area / city / cityarea So as patr of the change we put in place lots of 301s for the permanent movement of pages to the new structure and then we tried to actually change the physical on-page links too. Unfortunately we have left a good 600 or 700 links that point to the old pages, but are picked up by the 301 redirect on page, so we're slowly going through them to ensure the links go to the new location directly (not via the 301). So my question is (sorry for long waffle) : Whilst it must surely be "best practice" for all on-page links to go directly to the 'right' page, are we harming our own interlinking and even 'page rank' by being tardy in working through them manually? Thanks for any help anyone can give.
On-Page Optimization | | TinkyWinky0 -
Is there a way to prevent Google Alerts from picking up old press releases?
I have a client that wants a lot of old press releases (pdfs) added to their news page, but they don't want these to show up in Google Alerts. Is there a way for me to prevent this?
On-Page Optimization | | IdeaGarden0 -
How long does it take for Google to see Changes to a site?
Hi, I have a low PR site (PR 1) that I am starting to work on. Ingeneral when you make changes to my site how long would it take Google to recognize and index those changes? The reason I am wondering is because the site I am working on had a lot of duplicate content (around 700 pages), I got rid of it all, but I wasn't sure how long it would take Google to spider all these pages and re-index them since the site is low PR. Thanks, Ken
On-Page Optimization | | Jason_3420