Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Meta Title Pipes and Spacing
-
I've been doing optimization on a clients website and want to make sure I'm maximizing my characters.
Does anyone have any feedback on the spacing in between the pipes ( | ) ?
IE: Internet Marketing Company | Denver SEO | Brand Name
Do the spaces before and after the pipes play a role in whether the search engines can distinguish the keyword or is it all considered one word if there is no spaces such as:
IE: Internet Marketing Company|Denver SEO|Brand Name
Any information will be super helpful. Thanks for your help!
-
I think this video from Matt Cutts can help with this issue: http://www.youtube.com/watch?v=jHSqLYUPq8w
In a nutshell: pipe is ok as a separator and it dosen't really matter if it's glued or with spaces but you should do it the way it's easier for the users to read - and that will be with spaces.
Hope it helps.
-
It's good practice to include spacing but Google can make the distinction. That being said, I would recommend just using spacing and no pipes if you don't have space for three characters it looks much better.
-
Forget about how the Search Engines see this for a second and think about how a potential user sees it. Play the customer. Pretend you are them. Are you them yet? Good, let's proceed:
Look at these two results and decide which one you want to click:
Internet Marketing Company | Denver SEO | Brand Name
Internet Marketing Company|Denver SEO|Brand Name
Bet I know which one you chose.
Don't stuff! Take care with your titles! Titles are the single most important aspect of your digital marketing campaign! This is the first thing that a potential customer will see when coming to your site. Make them want to click it!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Include Site Name in Page Titles or not
i would like to ask if it is a good practice or not to Include Site Name in Page Titles. My page is not selling products it is about plagiarism checker tool. i will give one example in one page we are writing about the plagiarism types so the page title is plagiarism types and then is the site name. what is the better practice? Keep it or not? thanks in advance
On-Page Optimization | | anavasis3 -
Each page with a different meta description?
each page on my website represents a different department, can I program the header to show a different meta description on each page or should there only be 1 meta description tag per domain?
On-Page Optimization | | RonnieT0 -
Meta Robots index & noindex Both Implemented on Website
I don't want few of the pages of website to get indexed by Google, thus I have implemented meta robots noindex code on those specific pages. Due to some complications I am not able to remove meta robots index from header of every page Now, on specific pages I have both codes 'index & noindex' implemented. Question is: Will Google crawl/index pages which have noindex code along with index code? Thanks!
On-Page Optimization | | Exa0 -
Page Title (Meta descriptions) length... how strict are you?
I have just had a conversation with a client... the gist was this... Is it more important to stay under the 55-60 characters OR go over a bit and have the page title make sense and include the clients company name. The same argument for meta description. I have a client insisting on 55-60 length but the keywords are long and if we use the primary keyword phrase the length is 44 if we use the keyword phrase and add the company name it becomes 64. This is with us trimming it a bit. Anyone else discussed this before?
On-Page Optimization | | JohnW-UK1 -
Use of '&' in meta title
Hi, I know that use of '&' would be helpful to save space and also add more keyword variation to the title tag. But just want to make sure if it matters if I use '&' in most of my title tags? And also is it common to use more than & in one title? Would the following title be different in Google's perspective regardless of the title length? I am thinking they are all targeting the keywords 'fruit cake' and 'fruit bread', but the first one is the best. buy fruit cake & bread buy fruit cake & fruit bread buy fruit cake and fruit bread Thanks in advance.
On-Page Optimization | | russellbrown0 -
How does Google treat Dynamic Titles?
Let's say my website can be accessed in only 3 states Colorado, Arizona and Ohio. I want to display different information to each visitor based on where they are located. For this I would also like the title to change based on their location. Not quite sure how Google we treat the title and rank the site.... Any resources you can provide would be helpful. Thanks
On-Page Optimization | | Firestarter-SEO0 -
Does the link title attribute benefit seo?
Hello, Anyone could tell me the benefit SEO of link title attribute. Is **Link Title **ranking factor? Thanks
On-Page Optimization | | JohnHuynh0 -
Best Way to Use Date in Title
Hi, I do most of the current copy for our blog which you can find here http://appointedd.com/blog/ I believe having a regular blog structure with a mix of irregular ad hoc posts to go in around these. So, for this blog, I write an article on "Beauty Industry News" every week. Now, I don't want to use the same title for each post, so I've peen butting in the date after each one i.e. "Beauty Industry News - 24/04/13". Is this best practice or is there a better way of naming regular posts? Thanks in advance!
On-Page Optimization | | LeahHutcheon0