Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What happens when you replace a page with a new version that has the same URL?
-
a new page template was created the plan is to publish the new page (which has the same URL as before) to web and delete the old page that has the URL , will that have an SEO implications ?
-
Hi
The seo implications can be significant.
The first step is to audit - search console probably easiest the organic traffic hitting that exact page. The value of the page determines the content changes you may consider.
Thus if a page is ranking very well for a high-value target then the changes we recommend would be minimal, primarily CX focussed - enhance value. Enjoy no duplication, and not over optimised.
If the page is a poor performer with limited or no organic traffic, then there is little to no risk in a full content change. If that is the case, do whatever you like... to improve the value of the page. The only element to monitor is internal links from that page, again measure impact and audit.
Hope that helps.
-
I'm assuming that since you're keeping the URL, the content subject matter will be on the same? If not, I feel you would suffer a drop in PA. Regardless, as Gaston has pointed out, Google will at some point releases that page & may alter its rankings in the SERPs.
-
Hi there,
Replacing a page without changing its URL is entirely normal. It's just updating its content :).
That said, I wouldn't remove the old page from google before updating it. Just update its content, template or whatever you are going to change, and that's it.What could change in an SEO perspective? Google will recognize that it's a different page and will re-assess whether it's worth to be ranking on the same place and keywords as before.
A simple example would be when the updated page doesn't have anymore one of the primary keyword stated in its content, Title, and headings. Google will understand that you don't consider that page to be relevant for that keyword.Hope it helps.
Best luck,
Gaston
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Customer Reviews on Product Page / Pagination / Crawl 3 review pages only
Hi experts, I present customer feedback, reviews basically, on my website for the products that are sold. And with this comes the ability to read reviews and obviously with pagination to display the available reviews. Now I want users to be able to flick through and read the reviews to help them satisfy whatever curiosity they have. My only thinking is that the page that contains the reviews, with each click of the pagination will present roughly the same content. The only thing that changes is the title tags which will contain the number in the H1 to display the page number. I'm thinking this could be duplication but i have yet to be notified by Google in my Search console... Should i block crawlers from crawling beyond page 3 of reviews? Thanks
Technical SEO | | Train4Academy.co.uk0 -
Delete old blog posts after 301 redirects to new pages?
Hi Moz Community, I've recently created several new pages on my site using much of the same copy from blog posts on the same topics (we did this for design flexibility and a few other reasons). The blogs and pages aren't exactly identical, as the new pages have much more content, but I don't think there's a point to having both and I don't want to have duplicate content, so we've used 301 redirects from the old blog posts to the new pages of the same topic. My question is: can I go ahead and delete the old blog posts? (Or would there be any reasons I shouldn't delete them?) I'm guessing with the 301 redirects, all will be well in the world and I can just delete the old posts, but I wanted to triple check to make sure. Thanks so much for your feedback, I really appreciate it!
Technical SEO | | TaraLP1 -
When creating parent and child pages should key words be repeated in url and page title?
We are in the direct mail advertising business: PrintLabelAndMail.com Example: Parent:
Technical SEO | | JimDirectMailCoach
Postcard Direct Mail Children:
Postcard Mailings
Postcard Design
Postcard Samples
Postcard Pricing
Postcard Advantages should "postcard" be repeated in the URL and Page Title? and in this example should each of the 5 children link back directly to the parent or would it be better to "daisy chain" them using each as parent for the next?0 -
Is the Authority of Individual Pages Diluted When You Add New Pages?
I was wondering if the authority of individual pages is diluted when you add new pages (in Google's view). Suppose your site had 100 pages and you added 100 new pages (without getting any new links). Would the average authority of the original pages significantly decrease and result in a drop in search traffic to the original pages? Do you worry that adding more pages will hurt pages that were previously published?
Technical SEO | | Charlessipe0 -
Splitting Page Authority with two URLs for the same page.
Hello guys, My website is currently holding two different URLs for the same page and I am under the impression such set up is dividing my Page Authority and Link Juice. We currently have the following page with both URLs below: www.wbresearch.com/soldiertechnologyusa/home.aspx
Technical SEO | | JoaoPdaCosta-WBR
www.wbresearch.com/soldiertechnologyusa/ Analysing the page authority and backlinks I identified that we are splitting the amount of backlinks (links from sites, social media and therefore authority). "/home.aspx"
PA: 67
Linking Root Domains: 52
Total Links: 272 "/"
PA: 64
Linking Root Domains: 29
Total Links: 128 I am under the impression that if the URLs were the same we would maximise our backlinks and therefore page authority. My Question: How can I fix this? Should I have a 301 redirect from the page "/" to the "/home.aspx" therefore passing the authority and link juice of “/” directly to “/homes.aspx”? Trying to gather thoughts and ideas on this, suggestions are much appreciated? Thanks!0 -
Handling 301s: Multiple pages to a single page (consolidation)
Been scouring the interwebs and haven't found much information on redirecting two serparate pages to a single new page. Here is what it boils down to: Let's say a website has two pages, both with good page authority of products that are becoming fazed out. The products, Widget A and Widget B, are still popular search terms, but they are being combined into ONE product, Widget C. While Widget A and Widget B STILL have plenty to do with Widget C, Widget C is now the new page, the main focus page, and the page you want everyone to see and Google to recognize. Now, do I 301 Widget A and Widget B pages to Widget C, ALTHOUGH Widgets A and B previously had nothing to do with one another? (Remember, we want to try and keep some of that authority the two page have had.) OR do we keep Widget A and Widget B pages "alive", take them off the main navigation, and then put a "disclaimer" on the pages announcing they are now part of Widget C and link to Widget C? OR Should Widgets A and B page be canonicalized to Widget C? Again, keep in mind, widgets A and B previously were not similar, but NOW they are and result in Widget C. (If you are confused, we can provide a REAL work example of what we are talkinga about, but decided to not be specific to our industry for this.) Appreciate any and all thoughts on this.
Technical SEO | | JU19850 -
What's the difference between a category page and a content page
Hello, Little confused on this matter. From a website architectural and content stand point, what is the difference between a category page and a content page? So lets say I was going to build a website around tea. My home page would be about tea. My category pages would be: White Tea, Black Tea, Oolong Team and British Tea correct? ( I Would write content for each of these topics on their respective category pages correct?) Then suppose I wrote articles on organic white tea, white tea recipes, how to brew white team etc...( Are these content pages?) Do I think link FROM my category page ( White Tea) to my ( Content pages ie; Organic White Tea, white tea receipes etc) or do I link from my content page to my category page? I hope this makes sense. Thanks, Bill
Technical SEO | | wparlaman0
