Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Ecommerce New & Refurbished with multiple versions of refurbished
-
I am working with a website that sells new and multiple grades of refurbished power tools
- New
- Refurbished Grade A (top quality refurbished)
- Refurbished Grade C (had a few more scuffs but in perfect working order)
- Refurbished Grade D (no warranty / as is conditions, typically for parts)
How would you create the Products and URL structure?
Since they are all technically different products they have their own sku in magento.
Would you combine them into one URL with different product options? or would you give each product version its own url (New, Grade A, Grade C, Grade D)
Thanks! -- Steven
-
Thanks so much for your time, information & reply.
I had not thought about schema having a OfferItemCondition option. I think that could help differentiate the pages.
These are all fairly popular tools, stuff you can buy at home depot with prices between $50 & $350.
Here is the site if I can post a link https://bigskytool.com/hitachi-reconditioned-tools.html
As much as separate URLs will be more to manage I think it may be best.
- New vs Refurbished are two definitely different products.
- When we run a sale on a particular Grade, I need a way to link directly to that grade
- When we run adwords and google merchant center, we need a way to filter our just refurbished or just new.
Here is what I am thinking as of now
New - Unique URL with self referencing canonical URL.
Schema of OfferItemCondition of NewGrade A - Unique URL with self referencing canonical URL
Schema of OfferItemCondition of RefurbishedGrace C - Unique URL with canonical URL pointing to Grade A
Schema of OfferItemCondition of RefurbishedGrace D - Unique URL with canonical URL pointing to Grade A
Schema of OfferItemCondition of RefurbishedThis would make the distinction between New and Refurbished Products
Then in Refurbished products there will be duplicate content but hopefully the canonical URLS should help.
Ideally Google would rank the New Page for when someone searches for the product and Google would rank the "Grade A" product page when they search for the Refurbished version.
I will essentially have 4 pages with very similar content, hopefully the canonical URLs and Item OfferCondition will help the search engines know, which (two) versions of the page I think is important.
I will also have prominent links that show the different grades with the different prices in the product description to help with human usability.
Any flaws with this logic? or better approaches?
Amazon sort of gets into this with books, there is one book but it can come in multiple formats Paperback, Hardcover, Kindle, Audible, AudioCD
Thanks! -- Steven
-
Hi Steve,
This is a great question. I think it depends entirely on how much search volume there is surrounding the other variants for "refurbished" parts. If there's a reasonable amount, I'd recommend giving them their own URLs. I know this is harder because if they are substantively similar, producing unique content could be more difficult. I believe you can use schema.org markup to indicate "condition" [http://schema.org/OfferItemCondition] - This would help search engines understand that these items are unique from each other in important ways.
As long as it was clear to both humans and search engines that these power tools are uniquely different from each other in some way, I'd opt for the separate URLs and optimize them for long-tail terms.
If the only difference were color, say a power tool came in red or black, then maybe I would consider making these attributes that didn't necessarily influence the URL. Again there would be the caveat of search volume. If there was significant search volume for different colors, than having separate URLs and schema markup for each would be the way to go.
This is a similar type of question eCommerce site merchandisers (and SEOs!) ask themselves when strategizing how to handle faceted navigation. What combinations of facets warrant their own URLs and which ones do not? I would let search demand guide your answer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO for multiple languages [Arabic]
Hello all, I am currently managing a Marketplace that comes in two different languages: English & Arabic. The English website is, fortunately, doing quite well in terms of SEO performances but, not the Arabic one. The website has two kinds of content: Static content: controlled by me. It includes menu items, navigation, static pages etc which is properly translated among the two languages User-uploaded content: It includes ads/news posted by the user which may not be translated to Arabic if they chose not to do it. Now if somebody goes to the Arabic website and check a news item that doesn't have an Arabic translation, it will show the English title. I am assuming, serving content in a different language that is specified in the hreflang is a straight no, right?
Intermediate & Advanced SEO | Jan 17, 2017, 9:39 AM | MozammilStorat0 -
Linking from & to in domains and sub-domains
What's the best optimised linking between sub-domains and domains? And every time we'll give website link at top with logo...do we need to link sub-domain also with all it's pages? If example.com is domain and example.com/blog is sub-domain or sub-folder... Do we need to link to example.com from /blog? Do we need to give /blog link in all pages of /blog? Is there any difference in connecting domains with sub-domains and sub-folders?
Intermediate & Advanced SEO | Nov 17, 2016, 2:45 PM | vtmoz0 -
When is Too Many Categories Too Many on a eCommerce site?
We all know that more and more people are increasing the amount of different categories that eCommerce sites have. Say for example, you have over 3,000 different products, all categories contain unique text at the top of each, all of the categories link to each other (so loads on internal linking) and no two categories contain the exact same products. My question is this, is there ever a stage that you could create too many categories? Alternatively, do you think you should just keep creating categories based on what our customers search for?
Intermediate & Advanced SEO | May 11, 2016, 4:01 AM | the-gate-films1 -
Multiple Landing Pages and Backlinks
I have a client that does website contract work for about 50 governmental county websites. The client has the ability to add a link back in the footer of each of these websites. I am wanting my client to get backlink juice for a different key phrase from each of the 50 agencies (basically just my keyphrase with the different county name in it). I also want a different landing page to rank for each term. The 50 different landing pages would be a bit like location pages for local search. Each one targets a different county. However, I do not have a lot of unique content for each page. Basically each page would follow the same format (but reference a different county name, and 10 different links from each county website). Is this a good SEO back link strategy? Do I need more unique content for each landing page in order to prevent duplicate content flags?
Intermediate & Advanced SEO | Oct 12, 2015, 8:59 AM | shauna70840 -
Duplicate content on ecommerce sites
I just want to confirm something about duplicate content. On an eCommerce site, if the meta-titles, meta-descriptions and product descriptions are all unique, yet a big chunk at the bottom (featuring "why buy with us" etc) is copied across all product pages, would each page be penalised, or not indexed, for duplicate content? Does the whole page need to be a duplicate to be worried about this, or would this large chunk of text, bigger than the product description, have an effect on the page. If this would be a problem, what are some ways around it? Because the content is quite powerful, and is relavent to all products... Cheers,
Intermediate & Advanced SEO | Jul 1, 2024, 9:51 AM | Creode0 -
Web fonts & SEO
Hi everyone ! My question is regarding web fonts. We are currently working on a new design for our website and we're thinking about using web fonts instead of images containing the fonts we'd like to have. I'd like to know if web fonts can affect SEO as they need to be downloaded on the visitor's computers and consequently can slow down the load time of our web pages. If anyone has used web fonts in the past, do you have some specific tips to share ? Thank you in advance for your answers! Jeremie
Intermediate & Advanced SEO | Dec 24, 2011, 7:32 AM | Maxxum0 -
Multiple URLs for the same page
I am working with a client and recently discovered that they have several URLs that go to the same page. http://www.maps.com/FunFacts.aspx
Intermediate & Advanced SEO | Nov 17, 2011, 11:15 PM | WebMarketingandDesign
http://www.maps.com/funfacts.aspx
http://www.maps.com/FunFacts.aspx?nav=FF
http://www.maps.com/FunFacts.aspx?nav=FS
http://www.maps.com/funfacts.aspx?nav=FF
http://www.maps.com/funfacts.aspx?nav=ffhttp://www.maps.com/FunFacts.aspx?nav=MShttp://www.maps.com/funfacts.aspx?nav=
http://www.maps.com/FunFacts.aspx?nav=FF#
http://www.maps.com/FunFacts
http://www.maps.com/funfacts.aspx?.nav=FF I am afraid this is happening all over the site. So, my question is: Is this hurting the SEO and how? If so what is the best way to go about fixing this problem? Thanks for your help!0 -
Canonical & noindex? Use together
For duplicate pages created by the "print" function, seomoz says its better to use noindex (http://www.seomoz.org/blog/complete-guide-to-rel-canonical-how-to-and-why-not) and JohnMu says its better to use canonical http://www.google.com/support/forum/p/Webmasters/thread?tid=6c18b666a552585d&hl=en What do you think?
Intermediate & Advanced SEO | Apr 9, 2013, 3:55 PM | nicole.healthline1