Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it normal for Bing rankings to fluctuate so much on a daily basis?
-
Hi all,
I launched a new website in Aug 2015, and have had some success with ranking organically on Google (position 2 - 5 for all of my target terms). However I'm still not getting any traction on Bing.
I know that they use completely different algorithms so it's not unusual to rank well on one but not the other, but the ranking behaviour that I see seems quite odd. We've been bouncing in and out of the top 50 for quite some time, with shifts of 30+ positions often on a daily basis (see attached). This seems to be the case for our full range of target terms, and not just the most competitive ones.
I'm hoping someone can advise on whether this is normal behaviour for a relatively young website, or if it more likely points to an issue with how Bing is crawling my site. I'm using Bing Webmaster tools and there aren't any crawl or sitemap issues, or significant seo flags.
Thanks
-
Hi Joe,
The ranking factors are not appreciably different for Bing/Yahoo than for Google, but you will always see some disparity between them. One suggestion I would offer is make sure you are as diligent with your Bing Business Listing as you are with Google. Otherwise, look at those ranking ahead of you and see what they are doing you are not, then see if you can manipulate a page to rise in the rankings.
Another thing to do would be to use Bing Webmaster Tools like you are probably using Google Analytics. This will surely provide some insights into which pages are rankings and which ones might need to be tweaked for Bing.
-
Hi Sean,
Never had a penalty and no robots.txt issues, but thanks for the response.
Joe
-
Hi there,
Has your website been penalized before in any way? Sometimes where a disavow file has been applied to Google, some webmasters don't also apply this to Bing which can sometimes cause disparity between the two.
Yes, you're right that Bing has a different algorithm and crawling schedule but more often than not, rankings between the two are pretty similar. Is there anything in your robots.txt file that blocks bingbot?
Hope this helps,
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Much Domain Age Matter In Ranking?
I am very confused about domain age. I read many articles about domain age, some experts say domain age does matter in ranking and some experts say it doesn't matter in the ranking. Kindly guide me about domain age.
Intermediate & Advanced SEO | | MuhammadQasimAttari0 -
Ranking #1 but Bounce Rate is 90%?!
Hi Mozers, We have a page that's ranking #1 for several very high volume queries but the bounce rate is 90%. It's puzzling that the page is ranking so well even though the bounce rate is exceedingly high. The algorithm takes user engagement metrics into account so you would think that it those metrics would push the page down. Having said that, the page does have lots of backlinks. So maybe it's ranking despite the fact that people are clicking out? Does anyone have an idea? Thanks, Yael
Intermediate & Advanced SEO | | yaelslater0 -
Why is my Bing traffic dropping?
In the middle of September we launched a redesigned version of our site. The urls all stayed the same. Since site launch traffic in Google has steadily increased but Bing traffic has dropped by about 50%. Any ideas on what I should look at?
Intermediate & Advanced SEO | | EcommerceSite0 -
Page Rank Worse After Optimization
For a long time, we had terrible on page SEO. No keyword targeting, no meta titles or descriptions. Just a brief 2-4 sentence product description and shipping information. Strangely, we weren't ranking too bad. For one product, we were ranking on page 1 of Google for a certain keyword. My goal to reach the top of page 1 would be easy (or so I thought). I have now optimized this page to rank better for the same keyword. I have a 276 word description with detailed specifications and shipping information. I have a strong title and meta description with keywords and modifers. I have also included a video demonstration, additional photos and an PDF of the owners manual. In my eyes, the page is 100% better than it ever was. In the eyes of MOZ, it's better also. I've got an A with the On-Page Grader. Why is this page now ranking on page 8 of Google? What have I done wrong? What can I do to correct it?
Intermediate & Advanced SEO | | dkeipper0 -
Too many iframes hurts ranking?
I have 6 different iframe blocks (with same content in those iframes) in every page of my website. I know iframe don't be crawled by search engines but, maybe you experts give me some advice? Is that negative for SEO ?
Intermediate & Advanced SEO | | nopsts0 -
Why am I not ranking in Google, but I am in Yahoo and Bing?
The website in question is: www.stbarthexclusives.com Our keywords are currently ranking for both Bing and Yahoo, but we're not appearing anywhere on Google. The website is being crawled successfully, but we still don't have any results. I hoping somebody can point me in the general right direction to fix/correct this problem. Additionally, there's a decent amount of "rel=canonical tags" on the website. If that helps your evaluation. Any advice would be greatly appreciated
Intermediate & Advanced SEO | | Endora0 -
Site Indexed by Google but not Bing or Yahoo
Hi, I have a site that is indexed (and ranking very well) in Google, but when I do a "site:www.domain.com" search in Bing and Yahoo it is not showing up. The team that purchased the domain a while back has no idea if it was indexed by Bing or Yahoo at the time of purchase. Just wondering if there is anything that might be preventing it from being indexed? Also, Im going to submit an index request, are there any other things I can do to get it picked up?
Intermediate & Advanced SEO | | dbfrench0 -
Bing Penalty
I am working with a client who apparently has been penalized by Bing. The site has been around for many years and they are an industry leader in their field. The site was previously indexed and received a substantial amount of traffic from Bing. Last week the site disappeared from Bing's index. A site: and url: search both show no results. Does anyone have a significant amount of knowledge or experience related to Bing penalties? Here is what I have done so far: http://www.bing.com/community/site_blogs/b/webmaster/archive/2009/03/19/getting-out-of-the-penalty-box.aspx This 2009 article states Bing's Summary Tool offers a "Site Status" section with a "Blocked" indicator which informs webmasters if a site is penalized. I have seen it before a long time ago, but apparently the field no longer exists. Is there a definitive means of determining if Bing has manually penalized a site besides a response from their Content Inclusion Request? Danny Sullivan wrote a great article about how Bing removed some sites for thin content last month. It seems two of the sites which were a focus of the article have been re-included in Bing's index. Bing claims an algorithm change where Danny seems skeptical. Either way this could be the same issue. http://searchengineland.com/bing-bans-holiday-deals-sites-102856 there are two recent complaints on Bing's forums about a similar issue where various webmasters shared their sites have been removed. There are no responses to these posts from Bing: http://www.bing.com/community/webmaster/f/12252/p/670360/9665163.aspx#9665163 and http://www.bing.com/community/webmaster/f/12252/t/670550.aspx?PageIndex=1 (the comments are relevant but not the initial post). Any ideas or suggestions would be helpful.
Intermediate & Advanced SEO | | RyanKent0