Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best SEO-friendly CMS platform?
-
I have been tasked with rebuilding a small e-commerce website using a CMS, but I'm not sure which one has the most SEO compatibility. One SEO company recommended Squarespace. Another warned me against Squarespace because of its limited SEO features and instead recommended Wordpress with the WooCommerce toolkit. I've also heard Drupal and Joomla mentioned. Are certain CMS platforms more SEO-friendly? If so, what are the best ones that can also handle e-commerce?
Thanks!
-
I'm also going to recommend WordPress. It's big, battle-tested, and relatively easy to set up and use. They also get security updates out quickly, and your site will auto-patch itself if the security update is critical enough. Non-crucial updates are also very simple to install, (click a few things in a web interface).
For the E-commerce part, WooCommerce is the big guy in the room. I'm also happy with WP e-Commerce, (disclosure: I contribute to its development sometimes), if Woo doesn't work for you. Shopify just launched WordPress integration as well, if that's more up your alley.
As for SEO: Yoast SEO will do a ton. Also, if you really like code you can make WordPress output markup in pretty much whatever way you want without sacrificing the upgradability I started with, so if you're willing to go deep enough, it's, (to me, a WP fan), the perfect CMS.
-
I'd have to 3rd the wordpress suggestion, if you had a big site with lots of pages and a involved user portal then Drupal would be the goto suggestion. But if it's a smaller site, no need to deal with the issues of a huge site if you don't need to.
Joomla isn't bad, and can be managed but unless you're a webdev you'll want access to info and scripts and by far the most popular choice is wordpress.
Just make sure you do a thorough product audit so you can reduce the overall amount of product before you put them online, this will help SEO drastically, since you'll have less pages that users would draw attention to that don't work too well.
-
I suggest WooCommerce, which is a free WordPress plugin and one of the fastest growing shopping carts. Many small business used WooCommerce for their online store. They recognized that it allows them manage site with simplicity and SEO friendly. It is difficult to say that WooCommerce is the best SEO friendly CMS platform. However, I think it is a good solution for small business because of cheap cost and effectiveness.
If you are sure about WooCommerce and WordPress, you should try WooCommerce migration tool by Litextension to convert to new site with keeping SEO URLs. Check it: http://litextension.com/woocommerce-migration-tools.html
-
By far the most SEO-friendly platform overall is going to be Wordpress.
While other platforms can be made to do what Wordpress does, almost a quarter of websites online are powered by Wordpress which gives it a huge community to draw resources and information from.
I don't mind Joomla (i'm the one guy, I know) and I have friends who prefer Drupal or other things for security reasons (the biggest always gets attacked most, right?) but Wordpress has Yoast SEO plugin and that is a huge help.
I have a few ecomm stores online and I use Woocommerce with Wordpress for most. I have a Magento store but ... shew. It's so much harder, it's so much more resource intense and it's not as good for anything unless you're a developer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does the blog widget with latest blog-posts at homepage helps in SEO?
Hi all, We are planning to add a widget at our website homepage which displays recent blog-posts with dates. Google favours new and latest content. So will these consistent new posts help in improving website ranking? Thanks
Web Design | | vtmoz0 -
Prismic.io CMS and SEO?
Looking for community feedback: Some of our In house developers want to use Prismic.io over Wordpress for it's alleged ease of organizing and "deploying" content. It's essentially a repository for content from which you make API calls to. It's a rather new platform. There a few posts in Quora around SEO but looking to see if anyone has had experience with platform. My concern is around page load times, excessive server requests, and content viewed as code. Any thoughts/ experiences would be much appreciated!
Web Design | | ArcherMalmo0 -
Best practice for multilanguage website ( PHP feature based on Browser or Geolocalisation)
Hi Moz Experts I would like to know what does it the best practice for multilanguage website for the default language ? There are several PHP features to help users to get the right language when they come from SEO and direct; present the default language by browser language, by gelolocalisation, etc. However, which one is the most appropriate for Quebec company that try to get outside Canada ? PRO and CONS. Thank you in advance.
Web Design | | johncurlee0 -
WIX? is it any good for SEO
Hi people. I have just built my website www.bellagiolimousines.com.au using WIX. I am in the process of optimising for SEO, and after reading a couple of older posts i.e 2012; I read that some SEO consultants do not like WIX. However with their recent upgrades, I was hoping if anyone else has had any recent experience with WIX? I have spent a considerable amount of time building this site, and I don't want to waste anymore time in optimising it, if I am not going to receive a top 3 organic SERP. Hope to hear from someone real soon!
Web Design | | Giorgio680 -
Yes or No for Ampersand "&" in SEO URLs
Hi Mozzers I would like to know how crawlers see the ampersand (& or &) in your URLs and if Google frown upon this or not? As far as I know they purely recognise this as "and" is this correct and is there any best practice for implementing this, as I know a lot of people complained before about & in links and that it is better to use it as &, but this is not on links, this is on URLs. Reason for this is that we looking to move onto an ASP.Net MVC framework (any suggestions for a different framework are welcome, we still just planning out future development) and in order to make use of the filter options we have on our site we need a parameter to indicate the difference on a routing level (routing sends to controller, controller sends to model, model sends to controller and controller sends to view < this is pattern of a request that comes in on the framework we will be using). I already have -'s and /'s in the URLs (which is for my SEO structuring) so these syntax can't be used for identifying filters the user clicks or uses to define their search as it will create a complete mess in the system. Now we looking at & to say; OK, when a user lands on /accommodation and they selects De Kelders (which is a destination in our area) the page will be /accommodation/de-kelders on this page they can define their search further to say they are looking for 5 star accommodation and it should be close to the beach, this is where the routing needs some guidance and we looking to have it as follow: /accommodation/de-kelders/5-star&close-to-the-beach. Now, does the "&" get identified by search engines on a URL level as "and" and does this cause any issues with crawling or indexation or would it be best to look at another solution? Thanks, Chris Captivate
Web Design | | DROIDSTERS0 -
Site Activity, SEO, and behind login
I have a site that provides online education and as such, most of the user activity happens behind a login. This has me thinking about potential SEO impacts with a few questions that maybe someone could lend some light on: How important is activity (above just search activity) to the search engines Would it help to enter these pages, even though they're behind a login, into GA as we have with the front-end of the site Does a subdomain make a difference (right now we implement the course as a subdomain of the main site Lastly, as I was looking at compete.com, I am wondering how they get these use statistics?
Web Design | | uwaim20120 -
What is the difference of HTML5 and web 2.0? What is web 2.0 and is this better for seo?
A little bit confused with the new stuff. The web 2.0 webpages are so much better? What changes?
Web Design | | Naghirniac0 -
Does using Wordpress Multisite have any negative SEO impact?
I manage multiple websites in Wordpress and the idea of managing them all under one Wordpress install is very attractive. Are there any dangers SEO-wise to doing so? I know that all of the sites would live under the same IP address, but that's not something I'm really concerned with anyway because I don't do a lot of inter-linking between the sites. Thanks for your help! -El Juano
Web Design | | JonathanFashbaugh0