Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Different meta-description per country?
-
I have this .com domain which is the corporate website. Next to this domain, we also have local domains. We would like to test with a different meta-description per country on this one corporate .com domain. Does anyone knows if this is possible and how we could integrate this?
-
Hi Patrick,
Thank you for your response!
On our local websites, we have specific meta-descriptions in place. Do you know another technical solution to do this on a corporate .com domain (meta-description per country)? This domain is used in the whole world but we want to test multiple meta-descriptions for this .com domain.
-
Hi there
For my vote, you should do this, especially if you're dealing with local markets, products specific to those regions, or deals/sales in those area. This is something you should test, see how they perform, and benchmark.
I would also look into the following:
International SEO (Moz)
The International SEO Checklist (Moz)Both of the resources above will help you make sure you are targeting properly based on each site variation.
But, again, for my vote, yes, you should have local specific meta descriptions if possible, where necessary.
Hope this helps - good luck!
-
Thank you for taking the time to write me this extensive response. This already helps!
-
Sorry i should have been more clear. This php solution is not a solution, at least in any practical sense.
Basically you would have for example
Descriptions Stored in variables
Meta Description UK
Meta Description USAThe page HTML would be
but the user is already on the website... they have already passed any point the meta-description would have been displayed to them.
The problem with this is that Google displays the meta-description that it has indexed from is most recent crawl. When google crawls your page is loads your page as if it were a user from wherever the bot is located, so wouldn't be able to see the other meta-descriptions for other counties and so couldn't display them if it wanted to.
Even if it crawled your site for various places around the globe, it would just be constantly tyring to update. It can change but each time it does is takes a period of time to be reflected on google. Once its changed the old one isn't stored, its just replaced. Its kinda a 1 description per page rule.
The only solution i could think off is a different landing page for each country (which you have) but there isn't a way to have a dynamic meta description on your main .com (as far as i know) sorry
-
Thank you for your answer - very valuable. We would want one fixed meta-descriptions per country. Wouldn't that change in the Google results after a certain period of time (in the right country) if we do this with a php solution. Any articles or guides you know about?
-
To my knowledge there isn't
Are there are ways with php to dynamically load in a different meta descriptions? Sure.
The problem is that this wouldn't be reflected in google. Google takes days-> weeks or even months to update a meta-description within its index. So even though you could make the HTML code change on the actual page, it wouldn't change on the search listing nullifying the whole point.
I don't believe an option exists around this, but somebody may know something i dont.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding CTAs in Meta Descriptions
Whats peoples opinions about putting Call To Cations CTAs in Meta Descriptions, and does this ever occur a Google penalty, as it can sometimes look a bit clickbait. For example I am looking at a site which currently has this meta description Meta Description: For more information on our sustainable, natural office furniture, click here to get in contact. Is this kind of description ranking unfriendly, Ive seen them used a lot but IM not a big fan of this myself. Any thoughts?
On-Page Optimization | | Donsimong1 -
A charset attribute on a meta element found after the first 1024 bytes.
Can anybody help me with this error please... Error: A charset attribute on a meta element found after the first 1024 bytes https://validator.w3.org/nu/?doc=https%3A%2F%2Fsocialmotors.uk%2F I have no idea how to find or fix this issue, i have spoke to my theme dev and they say it is not a problem with the theme, so i do not know were to turn now. As you will see in the link above there are a couple of errors, i do not know how to fix them either 😞 Any help would be greatly appreciated. Thanks
On-Page Optimization | | Taylor170 -
Each page with a different meta description?
each page on my website represents a different department, can I program the header to show a different meta description on each page or should there only be 1 meta description tag per domain?
On-Page Optimization | | RonnieT0 -
Schema description wordcount guidelines ?
Hi is there a wordcount guideline for the description field in Ravens schema creator ? according to their page on event schema an excerpt from the page will show up as a short description but then their tool has a field for adding a description! I was just adding some edited copy from the page into this but if it already pulls in an excerpt is there any need ? I take it its a good idea for better control of what's displayed in rich snippet, if so what's suggested wordcount limit ? cheers dan
On-Page Optimization | | Dan-Lawrence0 -
How many words for product description
Hi, I've read articles on the MOZ blog, which stress the point for unique product descriptions. I think this was even mentioned in one White Board Friday. Now I am in the process of writing them. How many words should they have at least in your opinion? Best, Robin
On-Page Optimization | | soralsokal0 -
Meta descriptions for subpages in the SERPs
Hey Mozzers! Something occurred to me the other day was that, while we can write title tags and meta descriptions to be within the character count and therefore appear nice and neatly in the SERPs, when Google et al decide to pull subpages out as further site links, it seems to still pull the normal meta description but with a far lower character count. As this looks untidy and could potentially impact CTR, is there a way I can amend the preferred text for the shortened version, via Webmaster Tools, for example? Thanks in advance for your help! Nick.
On-Page Optimization | | themegroup0 -
Missing meta descriptions on indexed pages, portfolio, tags, author and archive pages. I am using SEO all in one, any advice?
I am having a few problems that I can't seem to work out.....I am fairly new to this and can't seem to work out the following: Any help would be greatly appreciated 🙂 1. I am missing alot of meta description tags. I have installed "All in One SEO" but there seems to be no options to add meta descriptions in portfolio posts. I have also written meta descriptions for 'tags' and whilst I can see them in WP they don't seem to be activated. 2. The blog has pages indexed by WP- called Part 2 (/page/2), Part 3 (/page/3) etc. How do I solve this issue of meta descriptions and indexed pages? 3. There is also a page for myself, the author, that has multiple indexes for all the blog posts I have written, and I can't edit these archives to add meta descriptions. This also applies to the month archives for the blog. 4. Also, SEOmoz tells me that I have too many links on my blog page (also indexed) and their consequent tags. This also applies to the author pages (myself ). How do I fix this? Thanks for your help 🙂 Regards Nadia
On-Page Optimization | | PHDAustralia680