Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does Bolding Text Have Any Impact on SEO?
-
Someone told me it does but I thought that was old school way of thinking. Any thoughts?
-
Far as I know - no value at all for serps....but for searchers perhaps...depends on whether it might be a transactional query or a instructional one etc etc....
-
There are some pretty good resources right here on Moz Christopher:
- http://cloudz.click/blog/topic-modeling-semantic-connectivity-whiteboard-friday (whiteboard Friday)
- http://cloudz.click/blog/semantic-seo-questions (blog)
- http://cloudz.click/webinars/semantic-seo-for-the-people (webinar)
- http://www.slideshare.net/MatthewBrownPDX/strings-to-things-the-move-to-semantic-seo-mozcon-2013 (Mozcon slide presentation)
-
Hello Christopher,
Bolding in and of itself confers no technical SEO advantage. However, it does have a "soft" SEO impact in that it can make content more accessible and readable from a user perspective. This might make it more likely to be shared, linked to, or otherwise cited, improving your potential reach and therefore helping with positive ranking signals to Google.
Dry, basic text can make a reader bored and increase Bounce Rate.
However, well-cited, original content with proper emphasis on relevant topics and words can make all the difference when it comes to user reception.
See the difference? Google will too, over time.
Hope this helps!
Rob
-
I doubt it has direct impact on SEO but I have seen Amazon use all capitals in their product headers for the keywords. I don't know if this is dynamically generated but to give you an example it can be something like:
16oz. boxing 134895tp BOXING GLOVES for GIRLS
My guess is the reason they do this is to make the keywords stand out on the SERP and increase their CTR but if it had direct impact to SEO everyone would be bolding and caps-locking.
-
Good response Jamie. Any places to learn about the advanced topic modelling and semantic markup that you to refer to?
-
Hi
If it benefits the reader go for it!
If it doesn't i wouldn't bother!
-
I would not say it has massive impact, plus bolding keywords is a bit of an old school practice, but there is still some benefit / value I believe to using it, although does make content look unsightly if over used.
It's also worth mentioning that this tag **is redundant and has been for many years, you would need to use the following tag Keyword. Be careful to how much you use it and how perfect you make the SEO you do not want to get penalized for over optimisation. **
**Its best to think about this when writing content anyway
Focus content beyond basic keyword density and take into consideration advanced topic modelling - synonyms and close variants; keyword usage and intent; and semantic mark-up
Regards,**
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Filter By Category bad for seo?
Hello Everyone! I know that a single product should not have filter by color option since it will create duplicate content, and you have to use canonical tags to solve it. BUT how about sorting through products via category/brands?
On-Page Optimization | | Safxmed
Filter by category changes the URL of the General shop page (ex: hello.com/Shop/Category1022039 ). This page only displays the products within, no content/ descriptions etc unlike the original category page (ORIGINAL CATEGORY PAGE) Each of these category/brand already have their own individual pages (ex: hello.com/Shop/A). This is the page that will be optimized for content, FAQ, and ranking etc. Unlike in the url created when filtering through the categories. So technically I would have 2 URL for each Brand/Category. Would they compete with each other? What would you guys suggest. Please advise me on this. Thank You0 -
Targeting Home page is better for local seo
Hey guys i need know whether targeting homepage for local SEO is good or creating separate page for locatin
On-Page Optimization | | moz12pro0 -
SEO Implications of using Images for Article Titles
Hi guys! New to Moz Pro. I just recently completed an online course with Moz... I have a client who is writing some new content for their site, and we are approaching it with SEO in mind. I was wondering about using an image with text on it as the article title, instead of an actual "text on the page" title. Wondering if that's going to "cost" us anything, SEO wise. I guess we could use alt-text/title/description fields to make sure the keywords are crawlable for our article title but do they have less "weight" than a standard title? How does that work? Hope my question makes sense. Article header attached mB0PXsA.jpg
On-Page Optimization | | JakeWarren1 -
Do WooCommerce product tags effect SEO?
I'm just curious if I need these product tags and if they impact in any way at all SEO? - whether that be positively or negatively. on1iRin
On-Page Optimization | | xdunningx0 -
Is Disqus comments useful as per SEO?
Is Disqus comments useful as per SEO? We have some comments on each of our pages and its time taking to moderate them, so wanted to know if its beneficial in any ways for SEO?
On-Page Optimization | | bsharath0 -
SEO Optimization for Sales Page
Hi, I am new to eCommerce. Traditionally I have run a couple of semi-successful websites relying largely on Adsense revenue and affiliate income. So I have a bit of experience with on page and off page SEO. This time around I am creating a membership site and also sell eBooks as bundles that non members can buy. My question is, should I SEO optimize the sales page for my eBook or use another content page that links to the sales page. For example, if I am selling an ebook on Dog Training and targeting the main KW "Dog Training Tips", should my sales page be optimized for "Dog Training Tips"? The reason I ask is because typically Sales pages do not provide a lot of useful information but are more geared around selling the product. The other option would be to create a helpful information page targeted for "Dog Training Tips" and lead users to my sales page through contextual links, banners, popups (I hate popups), etc. This would be the approach for the other LSI keywords anyways. Any thought would be appreciated.
On-Page Optimization | | dwautism0 -
Does Hiding the article´s date in a blog affect SEO?
We are running a blog and would like to hide date, as users find the article less interesting if they are dated more than 2 years ago. Will hiding the article´s date in a blog affecto SEO? Thanks in advance u2cJxsr
On-Page Optimization | | goperformancelabs0 -
Analyzing word count on page SEO
Hey guys quick question, when I am analyzing/ doing word count for a particluar key word and I want to make sure that i am no where near Keyword stuffing, does Google consider the alt and title tags keywords of images as part of the KW count when looking for on page Keyword stuffing. For example. let say I have a page that i just created with 1000 words. and Only 2 of the words are my target Keywords. Then, if i add a picture and add the keyword to both the alt and title tag and description of the image, does google now consider the "page" to have a total of 5 keywords? Also, a lot has changed recently since penguin and panda, is there a good rule of thumb for what ratio to stay under as far as keywords to text.?
On-Page Optimization | | david3050