Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your reputation grow with Reviews AI
      Moz Local

      Let your reputation grow with Reviews AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Digital Marketing
    3. Social Media
    4. Does a link in facebook count as a backlink?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Does a link in facebook count as a backlink?

    Social Media
    7
    8
    37099
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • kevinbp
      kevinbp last edited by

      Q: Does a link in a facebook post count as a backlink?

      Q: is it a 'do follow' or 'no follow' link?

      Q: twitter uses short links, so when someone links to me, do i get the points/juice from the backlink?

      1 Reply Last reply Reply Quote 3
      • MasteryQuest
        MasteryQuest last edited by

        Yeah i read the same.
        Backlinks from social platforms doesn't per see do much favor.
        Here is a some links too about link building for newbees too: [https://support.shorturl.gg/business-marketing-and-seo-forums/discussions/seo-talks/link-building-seo/](link url) and the one where they talk about that Google might consider link building as spam is very interesting I'd think in my opinion.

        In theory it might hurt you as they could consider non organic link building as a break of Google's TOS. Not sure how true it is but still its a bit interesting as it seems that they prefer that links are built only the organcic way and not through SEO practices. 🤔

        1 Reply Last reply Reply Quote 0
        • randfish
          randfish @Dan-Louis last edited by

          A) Generally yes, but hard to say for certain. There are correlations suggesting that maybe some of them do pass influence in some way.

          B) Probably, but again, likely based on engagement, i.e. if a social link gets very little engagement, it probably won't do much to influence search rankings, but if it gets a lot, it often seems to have at least some positive impact.

          1 Reply Last reply Reply Quote 1
          • Dan-Louis
            Dan-Louis last edited by

            am I correct to assume that:

            • a) Social, "nofollow"-links have no tangible value in terms of directly affecting rankings
            • b) All social links indirectly affects rankings (time on page, increase in traffic, more direct traffic, and so forth ...)
            randfish 1 Reply Last reply Reply Quote 0
            • randfish
              randfish @kushvision last edited by

              It depends on the definition and intent of the word. In this case, I believe KevinBP wants to know whether those links will impact rankings in the same way that normal, followed links from other websites will/do. I believe we'd all agree that social media links with nofollow attributes do not contribute in those ways.

              I'd also say, more broadly, that while many types of links will show up in Google's Webmaster Tools, this criteria alone does not indicate rank-boosting ability from those links or that Google is even counting them.

              1 Reply Last reply Reply Quote 6
              • kushvision
                kushvision last edited by

                To shock all of you YES facebook links count as a backlink.... If you have not checked your webmaster tools lately you will notice that comment links on facebook post now show up in your back-links profile. However this may not be the best quality links they are similar to forum comment posting a very low level/quality of link building.

                If they are showing up in your webmaster tools then they are do follow links and are considered back-links.

                I would love to hear what everyone think of this logic?

                randfish 1 Reply Last reply Reply Quote 0
                • Andy-Halliday
                  Andy-Halliday last edited by

                  Nope, they don't.

                  Good article here explaining it in more detail: http://searchenginewatch.com/sew/news/2325343/matt-cutts-facebook-twitter-social-signals-not-part-of-google-search-ranking-algorithms but basically any link from Facebook or twitter does not help your rankings.

                  Would be way to easy to manipulate to get rankings.

                  If your new to link building, then this is a great beginners guide to it: http://cloudz.click/beginners-guide-to-seo/growing-popularity-and-links

                  Thanks

                  Andy

                  1 Reply Last reply Reply Quote 6
                  • RangeMarketing
                    RangeMarketing last edited by

                    Links via social media are traditionally "no follow". Facebook and Twitter follow this convention.

                    1 Reply Last reply Reply Quote 2
                    • 1 / 1
                    • First post
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • mirabile

                      Twitter Analytics: Follower Count & Reporting Inconsistencies

                      Our number of followers on Twitter has suddenly dropped (yet not dropped) in a really weird way. Twitter Analytics shows follower counts in two places: Monthly increases in followers, and then also in the Audience Insights tab, where you can see three months of follower counts mapped in a chart. Month-to-month, the total number of followers continues to rise. What’s inconsistent, however, is the total number of aggregate followers shown in the cart. Twitter just dropped our to total count of followers by about 600. But it’s not like we just suddenly lost 600 followers last month (in fact we gained far more than that), but rather that Twitter seems to have adjusted the aggregate numbers across the board retroactively for all months. So while month-to-month continues to show gains, overall, we still went down. The only way we would have even noticed this, by the way, is because we have a record of the OLD total follower count that Twitter had previously displayed as recently as last month. So confusing. We’re trying to figure out what happened, and the only thing that seems to make sense is that Twitter may have done a huge spam account purge, and instead of making it look like we suddenly lost a lot of followers, they just updated the aggregate total # of followers across all time……? [For the record, we do not buy followers, but we don’t always do the best job at blocking spam followers when the do follow us either.] Any advice would be appreciated, thanks. 🙂

                      Social Media | | mirabile
                      0
                    • Silkstream

                      Is there a Facebook Ad equivalent to Google MCC?

                      Hi Mozzers, Really unsure if we are missing something here, but whilst trying to set-up paid ads for some of our clients on FB we have run into a significant issue. We need to be able to allow FB to debit multiple business accounts for varying ads on different pages. However every time we try to access the ads manager to set-up a new ad, FB takes us to the individuals (the person logged in to the page) account, rather than creating an ad account for that page/business individually. What are we missing? We use Google MCC for managing our PPC campaigns and so wondered if there is anything similar we can use for FB? Or any other recommendations on how to get round this without dragging each client into the office and asking them to log-in so that we can set these up? Thanks!

                      Social Media | | Silkstream
                      1
                    • Zippy-Bungle

                      What do you do when your Facebook page is Unpublished?

                      The page in question has been there for about 5 years and has about 80 followers. It is for a business that sells steel plate (B2B) and everything is totally compliant with Facebook T&C as far as I can tell. It's been unpublished with the statement "Your Page has been unpublished and it cannot be published again." We did an appeal about 6 weeks ago and heard absolutely nothing.... Generally we got no likes, no comments and reached about 20 people with each post. So I am lost as to why we were banned and lost as to what we do next It's fine if they want to unpublish - it's their site - what's frustrating is the arbitrariness, the lack of information as to why it was banned and lack of communication. It's fine if it's a spam site (except if you are a spammer) but I'm selling boring steel plates..... pwqkaz1xzkx7myx2ncwn

                      Social Media | | Zippy-Bungle
                      0
                    • conversal

                      Facebook doesn't "read" pages: 206 responsecode: Could not retrieve data from URL

                      Hello, Since shortly, every page of our website ecoheating.be doesn't get "read" by Google. So when you paste a page in Facebook, he doesn't get the title, description, image... FB Debugger says there's a 206 Error code (check attachment). A lot of changes are done the last weeks on this site so perhaps something is misconfigured. But what could this be? I've already check the htaccess and nothing there... Thanks, 0cphxGt

                      Social Media | | conversal
                      0
                    • Prager

                      Facebook Like Button vs Like Box

                      We want to add the Facebook Like and Google Plus One functionality to our website but had a question. Is it better for SEO and usability to use a global Facebook Like Button for people to Like the home page of our website or a Facebook Like Box to Like our Facebook page from our website? I know that we can specify the URL in the Like Button but I wanted to get some feedback. Thanks!

                      Social Media | | Prager
                      0
                    • DougHoltOnline

                      Facebook Pages - Best to have one page or multiple pages when a company has multiple locations?

                      I'm working with a business that has multiple locations (13) in several different states. Is it best practice to have one central FB page for the company and/or separate location pages? It's for a self storage company that does not have one central phone number, so each location would have separate information listed on the page. They do have a central website with different pages for each location. I'd love to hear the communities thoughts on the best way to handle this.

                      Social Media | | DougHoltOnline
                      0
                    • JonsonSwartz

                      How can I track on my facebook page shared links without using short url redirect service?

                      Hi, I wondering how can I track and analyze on all my shared links in my facebook business page without using short url redirect service like: “Tiny” url or “bitly”? Thanks in advance.

                      Social Media | | JonsonSwartz
                      0
                    • MarieHaynes

                      Is there any SEO benefit to hosting your Facebook photos on your own site?

                      I will often post photos that I have taken to my Facebook page (either personal or my fan page).  Sometimes these can get lots of likes. I got thinking that perhaps I host these photos on my site (i.e. www.example.com/images/photo1.jpg) and then share that "page" on Facebook.  That way any of the likes would be counted towards my site. What do you guys think?

                      Social Media | | MarieHaynes
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    • Digital Marketers
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.