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    4. Home Page Copy Ideal Length

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    Home Page Copy Ideal Length

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    • oomdomarketing
      oomdomarketing last edited by

      Hi Guys,

      I'm currently trying to turn around the organic performance of a website I have been working on. I have been reading that content for home pages should be particularly long.

      What is the ideal length of the copy on a home page?

      500 words, 1000 words, 1500 words?

      The current work is kind of short in my opinion, and I would like to know if it would be a worth while effort to make it longer since this thing is getting clobbered organically.

      Thanks!

      1 Reply Last reply Reply Quote 1
      • benjaminmarcinc
        benjaminmarcinc last edited by

        Hey,

        I struggle with adding content too, to me graphic on a web page look better than words, I try to add intriguing content and usually keep my wording to 400 words or more. Please seem to like looking at pictures rather than reading so maybe filter in some pictures or graphics within the copy.

        1 Reply Last reply Reply Quote 0
        • AlanMosley
          AlanMosley last edited by

          There is no ideal length, its more like writing a play, its not the length of the play that makes it a success, its how well you portray the story, how you set the stage how you identify the charatures

          1 Reply Last reply Reply Quote 3
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