Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does CTR Affect Ranking & Authority? Can PPC Influence That Too?
-
Hi everyone,
Good CTR and bounce rate seem to affect rankings positively, but what about domain authority? Is that something built entirely on links and semantics, or does CTR play a factor too?
Consider a homepage ranking for its brand name. Switching off any brand PPC will increase the natural listing's CTR. Would that have a positive SEO impact on the homepage/domain?
-
Hi there,
Since Domain Authority is a Moz metric, it is not affected by CTR due to Moz not being able to determine or collect this sort of data.
As far as CTR and PPC influencing search rankings goes, there are good reasons why Google would not rely on either metric too intently. For one, it would be very easy to mimic a very bad bounce rate on a competitor's site: set bots to click on search results to a competitor website, click straight out.
It would be a big conflict of interest for PPC to influence SEO either positively or negatively, and although none of us are naive enough to believe that Google always does everything with the best of intentions, they would be in a world of trouble if this type of behaviour were proven.
CTR and bounce rate are so easily influenced / manipulated by factors outside of quality, authority and relevancy that I assume their influence on rankings is quite low. Sure, this data is valuable to Google, but it won't be a signal that has a huge amount of relevance.
-
As Martijn said, I can't see that DA would be affected by CTR. This is more likely affected by links and how Google perceives you as an authority site. I am sure there will be lots of other factors that play a part in this also.
-Andy
-
Hi boux,
At the moment Google is probably incorporating the CTR in some way to calculate the rankings. They know from the period of time between visiting SERPs how much time you\v'e spend on a page. I however doubt that they will use it to calculate the domain authority. As for some pages it won't say a thing that you've only been to a page for 30 seconds. To be fair I don't think you'll ever be able to calculate the impact of switching off your PPC brand listings to see as positive impact on SEO.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can a page rank for keywords that it does not have on it?
I have a client that is ranking in the top 10 for several keywords on their homepage. Their site has no purposeful SEO in it, there is barely any text on the homepage at all and none of the text are the keywords it is ranking for.
On-Page Optimization | | woodchuckarts2 -
Should I Use WooCommerce Tags & Attributes?
I'm helping an online furniture store search engine optimize a WooCommerce store and I'm trying to make sure our taxonomies make sense. I'd love any help you guys can give, but I'm particularly interested in determining whether we should use tags. Product attributes make sense to me, but I'm concerned to use tags because of the propensity for creating duplicate content. Thanks in advance for any help you guys are willing to give.
On-Page Optimization | | cbizzle0 -
Meta Robots index & noindex Both Implemented on Website
I don't want few of the pages of website to get indexed by Google, thus I have implemented meta robots noindex code on those specific pages. Due to some complications I am not able to remove meta robots index from header of every page Now, on specific pages I have both codes 'index & noindex' implemented. Question is: Will Google crawl/index pages which have noindex code along with index code? Thanks!
On-Page Optimization | | Exa0 -
Higher PA and DA but lower ranking?
I am having problem with my product pages not ranking as high as I would expect them to be. http://i.imgur.com/z3aTwUG.png (or see attachement) This is an example. The fact that competitor C is on position 4 stupifies me. At what areas should I be looking? z3aTwUG.png
On-Page Optimization | | Entertainment0 -
How many Anchor text i can make on One page.
I would like to have clear answer in numbers i.e. 1, 2, 3, or 4 etc. of how many Anchor text i can make on One page.????
On-Page Optimization | | 1akal0 -
Have you seen an increase in your Rankings after improving your TTFB rate?
After reading the Post by ZOOMPF http://cloudz.click/blog/improving-search-rank-by-optimizing-your-time-to-first-byte I was wondering if any of you have optimized your TTFB and noticed improvements in rankings. Have you optimized and not noticed any differences?
On-Page Optimization | | JMacSupply0 -
How many keywords max can I optimize each page for?
I don't want to over optimize by doing 1 keyword per 1 page, but then if I do more, seomoz on-page tool report doesn't give an A grade for each keyword I optimize. I usually optimize for max 3 keywords that are very closely related, meaning they use the same words. Ex. dentist los angeles, los angeles dentist, dentist in los angeles Am I on the right track or what's your recommendation? Should I create different landing pages for each keyword?
On-Page Optimization | | sub90900 -
HAVING A POPUP WINDOW ON HOMEPAGE AFFECTS SEO?
Good evening, I currently have a blog that uses a popup window after 15 seconds that is used to add visitor to my newsletter. My question is : Does it have a negative effect in SEO? Thanks in advance Maria Jesus
On-Page Optimization | | goperformancelabs0