Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Average Time to Conversion on Site
-
I am curious to know if there is a way to view or calculate the average time it takes site visitors to convert per session. For example, based on a current website design, the average time on site might be 3 minutes and the number of conversions might be 100. is there a way to say that for the current website design, it takes 3 minutes for the average site visitor to submit a web form?
Then, as I redesign the site, my goal would be to improve the average time to conversion by making the web form more accessible and require less information within the form itself.
I don't think this is currently possible in GA. Has anyone figured out a way to accomplish this by use of traditional tracking tools? Or, am I facing having to code my site to record each visitor's time on site from the second they enter and then stop the clock when they submit the form?
-
Oke, i see your point.
Perhaps you would find your answer in this article-> http://www.e-nor.com/blog/google-analytics/time-on-site-2-0-tracking-conversion-duration-in-google-analytics
I would also recommend reading the following article -> http://blog.custora.com/2012/10/dont-look-at-average-time-to-conversion/
They have some valid points in there.
I hope my answers have been of assistance
-
I see what you are saying and I mostly agree. That is why I said average. while there would be some outliers for sure, the bulk of people behave in similar ways, and would be represented on a bell curve.
Knowing that, I would also be interested to see how many pages the average visitor views before submitting a web form. Then I would try and reduce that by making information more easily digestible and making the web form easier to find and interact with.
Essentially, I would want to isolate visits to those that ended in a web form conversion and remove the data for visits where they did not. then look at those averages for time on site? while I know that some people continue to do other actions on my site after then convert, most exit from the thank you page.
-
I'm not entirely sure if the time is the most relevant factor to take into account here.
People browse the web in different ways and some people are very fast and some very slow.My focus would lie more on the amount of actions someone has to take from the entry point of the site till the conversion and try to improve from there.
I do not know if there is a way to track the average time to conversion to be honest.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am Using <noscript>in All Webpage and google not Crawl my site automatically any solution</noscript>
| |
Web Design | | ahtisham2018
| | <noscript></span></td> </tr> <tr> <td class="line-number"> </td> <td class="line-content"><meta http-equiv="refresh" content="0;url=errorPages/content-blocked.jsp?reason=js"></td> </tr> <tr> <td class="line-number"> </td> <td class="line-content"><span class="html-tag"></noscript> | and Please tell me effect on seo or not1 -
Is it against google guidelines to use third party review sites as well as have reviews on my site marked up with schema?
So, i look after a site for my family business. We have teamed up with the third party site TrustPilot because we like the way it enables us to send out reviews to our customers directly from our system. It's been going great and some of the reviews have been brilliant. I have used a couple of these reviews on our site and marked them up with: REVIEW CONTENT We work in the service industry and so one of the problems we have found is that getting our customers to actually go online and leave a review. They normally just leave their comments on a job sheet that the workers have signed when they leave. So I have created a page on our site where we post some of the reviews the guys receive too. I have used the following: REVIEW TITLE REVIEW Written by: CUSTOMER NAME Type of Service:House Removal Date published: DATE PUBLISHED 10 / 10 stars I was just wondering I was told that this could be against googles guidelines and as i've seen a bit of a drop in our rankings in the last week or so i'm a little concerned. Is this getting me penalised? Should I not use my reviews referencing the ones on trust pilot and should i not have my own reviews page with rich snippets?
Web Design | | BearPaw881 -
Incorporating Spanish Page/Site
We bought an exact match domain (in Spanish) to incorporate with regular website for a particular keyword. This is our first attempt at this, and while we do have Spanish speaking staff that will translate/create a nice, quality page, we're not going to redo everything in Spanish page. Any advice on how to implement this? Do I need to create a whole other website in Spanish? Will that be duplicate content if I do? Can I just set it up to show the first page in Spanish, but if they click on anything else it redirects to our site? I'm pretty clueless on this, so if anything I've suggested is off-the-wall or a violation, I'm really just spit-balling, trying to figure out how to implement this. Thanks, Ruben
Web Design | | KempRugeLawGroup0 -
Anyone using CloudFlare on multiple sites?
We are considering using CloudFlare as a CDN for a large group of sites. The fees are $5 to $200 depending on many factors. We tried the free trial on one site and were impressed with the results. I am wondering if any of you have any longer term experience with this and performance metrics, etc.
Web Design | | RobertFisher1 -
What's the point of an EU site?
Buongiorno from 18 degrees C Wetherby UK 🙂 On this site http://www.milwaukeetool.eu/ the client wants to hold on to the EU site despite there being multiple standalone country sittes e.g. http://www.milwaukeetool.fr & http://www.milwaukeetool.co.uk Why would you ever need an EU site? I mean who ever searches for an EU site? If the client holds on to the eu site despite my position it's a waiste of time from a search perspective is the folowing the best appeasment? When a user enters the eu url or redirects to country the detected, eg I'm in Paris I enter www.milwaukeetool.eu it redirects to http://www.milwaukeetool.fr. My felling this would be the most pragmatic thing to do? Any ideas please,
Web Design | | Nightwing
Cioa,
David0 -
Infinite Scrolling vs. Pagination on an eCommerce Site
My company is looking at replacing our ecommerce site's paginated browsing with a Javascript infinite scroll function for when customers view internal search results--and possibly when they browse product categories also. Because our internal linking structure isn't very robust, I'm concerned that removing the pagination will make it harder to get the individual product pages to rank in the SERPs. We have over 5,000 products, and most of them are internally linked to from the browsing results pages in the category structure: e.g. Blue Widgets, Widgets Under $250, etc. I'm not too worried about removing pagination from the internal search results pages, but I'm concerned that doing the same for these category pages will result in de-linking the thousands of product pages that show up later in the browsing results and therefore won't be crawlable as internal links by the Googlebot. Does anyone have any ideas on what to do here? I'm already arguing against the infinite scroll, but we're a fairly design-driven company and any ammunition or alternatives would really help. For example, would serving a different page to the Googlebot in this case be a dangerous form of cloaking? (If the only difference is the presence of the pagination links.) Or is there any way to make rel=next and rel=prev tags work with infinite scrolling?
Web Design | | DownPour0 -
Flat vs. Silo Site Architecture, What's Better
I'm in the midst of converting a fairly large website (500+ pages) into WordPress as a content management system. I know that there are two schools of thought regarding site architecture: Those who believe that everything should be categorized, I.E.- website.com/shoes/reebok/running People who believe that the less clicks it takes from the homepage the better. As it stands, our current site has a completely flat architecture, with landing pages being added randomly to the root, I.E.- website.com/affordable-shoes-in-louisville-ky I'm beginning to think that there is a gray area with this. I spoke to someone who says that you should never have a page more than 2 categories/subfolders deep. But if we plan on adding a lot of content doesn't it make sense to set the site up into many categories so we can set a good foundation for adding massive amounts of content. Also, will 301 redirecting to the new structure cause us to lose rankings for certain terms? Any help here is appreciated.
Web Design | | C-Style0 -
Site-wide footer links or single "website credits" page?
I see that you have already answered this question before back in 2007 (http://www.seomoz.org/qa/view/2163), but wanted to ask your current opinion on the same question: Should I add a site-wide footer link to my client websites pointing to my website, or should I create a "website credits" page on my clients site, add this to the footer and then link from within this page out to my website?
Web Design | | eseyo0